Job satisfaction in an mnc

IntroductionJob satisfaction is an of import subject to cover with in the relation of human resource direction. The of import function of human resource revolves around the chief facet of supplying the occupation satisfaction to the employees. Assorted economic experts have mentioned the occupation satisfaction in different ways because of its different behavior. In my research, this is the cardinal subject to be discussed and I will seek to heighten the points to be considered while doing the policies for a occupation for any peculiar employee. Job satisfaction is one of the most widely discussed and enthusiastically studied concepts. However, occupation satisfaction is among the most hard concepts to specify. The assorted definitions of occupation satisfaction make it clear that different research workers have different sentiments about occupation satisfaction. Harmonizing to Wood ( 1973 ) , occupation satisfaction is the status of contentment with one ‘s work and its environment, denoting a positive attitude. Locke ( 1976 ) stated that occupation satisfaction could be viewed as a â€Å"pleasurable or positive emotional province ensuing from the assessment of one ‘s occupation or occupation experiences.† Other pointed out that occupation satisfaction was merely a map of the grade to which a occupation provided the worker with positively values results. Wanous ( 1980 ) said that occupation satisfaction was a lucifer between a individual ‘s demand and the support received from work performed in an organisation. Job satisfaction signifiers an built-in constituent of the complex system of overall satisfaction. Fixing the preset characteristics of occupation satisfaction is a cardinal aim of any HR policy. The HR executives are responsible for accomplishing those policies and therefore, taking the growing in the company along with the occupation satisfaction.The Purpose of the StudyThe intent to take this subject is to analyse the importance of occupation satisfaction in Multi National Companies ( MNCs ) . The ground to travel for MNCs is the addition in the displacement over of the employees for future growing. The shifting, therefore, includes the satisfaction in the given occupation function. Through my research, I will seek to analyse the causes and consequence relationship between the employee and the factors behind occupation satisfaction in a given MNC.Aim of the StudyThe chief purpose of the survey is to look into the remains taking to negative and positive occupation satisfaction in a MNC.The Aims of the StudyThe cardinal aims of the chosen subject are:Estimating the causes of employee attitudes.Declaring the consequences of positive or negative occupation satisfactionMeasuring the employee attitudeTo measure facet-specific degrees of occupation satisfactionTo mensurate general occupation satisfaction,Literature ReviewThere are several grounds for analyzing occupation satisfaction. Organizations step occupation satisfaction primary because of its presumed direct relationship to the short-run ends of cost decrease through increased single productiveness and decreased absenteeism, mistakes, and dissatisfaction have been found to be related to occupation turnover, absenteeism and tardiness. Employee turnover rates have been the most restraints step associated with occupation satisfaction ( Atchison & A ; Lofferts, 1972 ; Brayfield & A ; Crockett, 1955l Dawis & A ; Lofquist, 1981 ) . Mowday ( 1984 ) recapitulate the likely pessimistic significance of employee turnover in footings of the impact on organisations. There are assorted impacts of pessimism in occupation satisfaction on the turnover of the company such as:Addition in the enlisting cost.Enrolling new employees and so developing them every bit good.It can take to reduced societal dealingss ships among employees.No or merely few public dealingss.Decrease in company ‘s chances which can halter the growing.Harmonizing to Lawler ( 2005 ) , â€Å"the research grounds clearly shows that employees ‘ determinations about whether they will acquire to work on any given twenty-four hours and whether they will discontinue are effected by their feelings of occupation satisfaction. The fact that present satisfacti on influences future absenteeism and turnover clearly indicates the causal way is from satisfaction to behavior† . There is a correlativity between occupation satisfaction and variables such as accomplishment, acknowledgment, the work itself, duty, advancement, policy and disposal, working conditions, supervising, occupation activities and gender.Research MethodologySaunders et Al ( 2005 ) â€Å"Research design is the agreement of conditions for aggregation and analysis of informations in a mode that aims to unite relevancy to the research intent with economic system in procedure† . The research to be followed is a bit-by-bit procedure. This makes the full research procedure systematic. Merely primary research shall be used to pull illations. The beginnings used shall be of international reputation and will be trusty. The chief beginning will be instance survey and besides some books, diaries, articles and publications including Internet beginnings.Mentions:Adams, J. S. ( 1963 ) . Toward an apprehension of unfairness. Journal of Abnormal and Social Psychology, 67 ( 5 ) , 422-436.Bedeian, A. G. , Ferris, G. R. , & A ; Kacmear, K. M. ( 1992, February ) . Age, term of office, and occupation satisfaction: A narrative of two positions. Journal of Vocational Behavior, 33-48.Brayfield, A. H. , & A ; Crockett, W. H. ( 1955 ) . Employee attitudes and employee public presentation. Psychological Bulletin, 52, 396-424.Bruce, W. M. , & A ; Blackburn, J. W. ( 1992 ) . Balancing occupation satisfaction and public presentation. Westport, CT: Quorum Books.Carrell, M. , & A ; Elb ert, N. ( 1974 ) . Some personal and organisational determiners of occupation satisfaction of postal clerks. Academy of Management Journal, 17 ( 2 ) , 368-373.Cherrington, D. , Nyal, D. , & A ; McMullin, B. ( 1989 ) . Organizational behaviour. Needham Heights, MA: Allyn and Bacon.Cook, J. D. , Hepworth, S. J. , Wall, T. D. , & A ; Warr, P. B. ( 1981 ) . The experience of work: A collection and reappraisal of 249 steps and their usage. New York: Academic Press, Inc.Cranny, C. J. , Smith, P. C. , & A ; Stone, E. F. ( 1992 ) . Job satisfaction: How people feel about their occupations and how it affects their public presentation. New York: Lexington Books.Fisher, C. D. ( 1980 ) . On the doubtful wisdom of anticipating occupation satisfaction to correlate with public presentation. Academy of Management Review, 5 ( 4 ) , 607-612.Gable, R. K. , & A ; Wolf, M. B. ( 1993 ) . Instrument development in the affectional sphere ( 2nd ed. ) . Norwell, MA: Kluver Academic Publishers.Glisson, C. , & A ; Durick, M. ( 1988 ) . Forecasters of occupation satisfaction and organisational committedness in human service organisations. Administrative Science Quarterly, 33 ( 1 ) , 61-81.Golding, J. , Resnick, A. , & A ; Crosky, F. ( 1983 ) . Work satisfaction as a map of gender and occupation position. Journal of Applied Psychology, 60 ( 3 ) , 313-317.Grau, M. R. ( 1997 ) . An probe of the job-related stressors of section presidents in a selected community college system. ( Doctoral Dissertation, Texas Southern University, 1997 ) . Dissertation Abstracts International, 58, 3379.Gruneberg, M. M. ( 1979 ) . Understanding occupation satisfaction. New York: The Macmillan Press, Ltd.Hackman, J. R. , & A ; Oldham, G. R. ( 1975 ) . Development of the Job Diagnostic Survey. Journal of Applied Psychology, 60 ( 2 ) , 159-170 Applied Psychology, 49 ( 3 ) , 209-216.Hulin, C. L. , & A ; Smith, P. C. ( 1964 ) . Sexual activity differences in occupation satisfaction. Journal of Applied Psychology, 48 ( 2 ) , 88-92.

Is college worth it? Essay

In the article, â€Å"Are Colleges Worth the Price of Admission? † by Andrew Hacker and Claudia Dreifus, the authors did research on several colleges around the country to see whether our investment on higher education is really worth the money that we pay for it. The authors believe that universities are the ones responsible for the doubling of tuition costs compared to what they used to be , and not fulfilling the most important objective to student’s which is: â€Å"to challenge the minds of young people† (180). In the article, Hacker and Dreifus outline some things they think would help improve  some of the problems in the college system and a few universities that they like, and tell us why these schools have won their favor. Being an incoming freshman at Grambling State University, I’ve been able to see some of the issues universities can have from budget cuts, to problems with the G- men football team. The main problem I’ve had here were with professors who’ve gotten ahead or above themselves because of their level and tenure. I do agree, however, with Hacker and Dreifus when they said some professors â€Å"have no reasons to improve their teaching† (181). Some of my professors at  Grambling State University are wonderful, were some aren’t as wonderful. Some professors come to class when they get ready, look in their book and write some on the board and talk the whole class time without really teaching us anything. I believe all teachers, no matter what their tenure level is have to remember their main role as a teacher. I agree that it is frustrating if you’re attending a college that expects you to pay a tuition that the college isn’t worth. Hacker and Dreifus reinforce that college is suppose to be a fun journey were you live, get new ideas, and information. In the article â€Å"The New Liberal Arts†, Sanford J. Ungar thinks that a liberal education is what Americans should try to get, not deny. Ungar made 7 points addressing the 7 misconceptions made in his article. The first misconception â€Å"A liberal arts degree is a luxury that most families can no longer afford. â€Å"Career education â€Å"is what we now must focus on† (190). Ungar argues with that misconception by saying jobs are actually looking for people who are educated in liberal arts instead of on specific subject because it produces better broader thinking. The second misconception says  students are having a hard time finding a job because â€Å"who wants to hire somebody with an irrelevant major like Philosophy or French? (191). Ungar quickly argues that not only are liberal art students are having a hard time finding jobs, but everyone else is also because of the failing economy. The third misconception says liberal arts are irrelevant for low-income and first-generation college students. Ungar says,† Its ignorant to think just because a student is first generation don’t mean they can’t receive the same education. † The fourth misconception says that a student should focus on the stem fields because â€Å"that’s where all  the action is† (192). Ungar argues this by saying that sometime the liberal arts take part in the broadcast parts of sciences and mathematics. The fifth misconception says it’s the liberal democrats, who got this country into trouble in recent years. Ungar argues that liberal education really doesn’t have anything to do with politics. The sixth misconception says America is the only country in the world that clings on to old form of post secondary education. Ungar argues this misconception by saying people from other countries are coming to the United States to admire our education like China. Finally the seventh misconception  says that the â€Å"cost of American higher education is spiraling out of control, and liberal-arts colleges are becoming irrelevant because they are unable to register gains in productivity†. Ungar argues this by saying if you choose a small liberal arts school you’ll get more one on one with professors which will lead to more thinking from students. So why does any of this matter? We as college students are putting a lot of money, time, and effort into our education. We should get our money’s worth, and enjoy the experience of it all while we can whether we chose liberal arts major or an S. T. E. M major program. Were not all individuals attending these colleges, but a 1 / 2 generation who all want to make it and be successful in life so it matters! Work Cited: Dreifus, Claudia and Hacker, Andrew. â€Å"Are Colleges worth the Price of Admission? † They Say/I Say: The Moves that Matter in Academic Writing. 2nd ed. Ed. Gerald Graff, Cathy Birkenstein, and Russel Durst. New York. W. W. Northon, 2012 179-188. Print Sanford J. Ungar. â€Å"The New Liberal Arts† They Say/I Say: The Moves that Matter in Academic Writing. 2nd ed. Ed. Gerald Graff, Cathy Birkenstein, and Russel Durst. New York. W. W. Northon, 2012 190-196. Print POWERED BY TCPDF (WWW. TCPDF. ORG).

A Thematic Analysis in Support of the Theory That Early Relationships Affect Adult Attachment Essay

This study was a qualitative thematic analysis to see if there was any evidence in early relationships that then affects the adult attachment theory. The qualitative textual analysis was carried out on a pre-existing, edited, filmed semi-structured interview. The thematic analysis showed that there is some truth in the adult attachment theory but life experiences and circumstances also have an effect on the individual. Furthermore relationships can play an important part in our lives with some evidence showing that Bowlby’s theory has some validity, (as cited in Cooper and Roth 2007, p37). Introduction A thematic analysis is historically a practice in qualitative research, which involves searching through data to identify patterns and themes. A theme is linked to categories, conveying similar meanings. This popular technique can be enhanced by the analyst lacking previous knowledge of the research topic, so they are not guided by any preconceptions. Furthermore, the analyst does not have to be an expert in the research topic. However, in order to begin analysis a researcher must have at least some understanding to guide the insightful processes. There is no simple distinction between qualitative and quantitative methods. Since analysts move back and forth between new concepts and the data, all research involves processes of induction and deduction, especially thematic analysis whereby induction creates themes and deduction verifies them. Thematic analysis is also part of everyday life and in order to maintain a sense of the world, we constantly arrange incoming information, into th emes with the use of our existing experiences. (as cited in Cooper and Roth 2007, p21). A central issue in developmental psychology is whether our experiences during childhood in some way shape the patterns of our later adult relationships. John Bowlby, who was a key figure, in the development of the attachment theory, began his work on this theory in the 1940’s,.Children have a drive to feel secure by forming an emotional bond with a primary giver (as cited in Cooper and Roth 2007, p28). Meaning that Bowlby’s idea, was that children develop, secure attachments, which are important in later life. Furthermore, Bowlby drew the ideas of critical and sensitive periods in development, believing that the establishment of a healthy internal working model is essential for future relationships, social behaviour and mental health, (as cited in Cooper and Roth 2007, p28). Charles Darwin, was one of the first major influences on development and suggests that changes occur in people and their behaviour because they serve a new and adaptive function, with the idea that the attachment theory is functional because the bound between carer and child needs to be strong so the child becomes socially confident, ( as cited in Cooper and Roth, 2007, p51). Moreover, Mary Ainsworth spent many years working with Bowlby at a clinic in London, where she built upon his ideas. She mainly researched the effects of maternal deprivation. The results from this research led Bowldy to believe that he had found the main reason for juvenile delinquency, with the lack or non-existent mothering. 1954 Ainsworth went to Africa and moved the attachment theory forward through her observations of 28 mothers and the off spring in Uganda. Having kept in touch with Bowlby she reported that she had identified three different types of attachment, with an experiment called â€Å" the strange situation† which was carried out in an observation laboratory with video cameras recording the behaviour of mothers and their infants showing a sequence of separations and reunions involving a child the mother and a stranger. The first type attachment, type A, (insecure,, anxious avoidant), where the attachment has a troubled attachment to the caregiver. Often turning away, from the caregiver, after being reunited, after a separation. Type B, (secure), where the image of the caregiver is seen as a secure base showing pleasure at the reunion, with lastly Type C,(insecure, anxious, ambivalent), where the attachment is likely to show distress suggesting that the caregivers presence is important ( as cited in Cooper and Roth, 2007, p31). Judith Rich Harris (1999) In the Nurture Assumption argues that parents do not actually influence their children, which have been assumed, but that it is peer groups that are a major influence in how children grow up. However there have been many theories that suggests that vertical relationships during childhood also have an equally significant impact on how we develop, (as cited in Cooper and Roth, 2007, p31). There is some support for parts of the theory, now seeing that infant attachment is related to adult attachment in certain conditions, (as cited in Cooper and Roth, 2007, p35). Furthermore relationships can play an important part in our lives with some evidence showing that Bowlby’s theory has some validity. Life events though are also deemed to be important, as found in another study (Hamilton, 1994) with the results showing that children where their family circumstances were stable became secure and the ones that had experienced major changes in their family circumstances became insecure, (as cited in Cooper and Roth, 2007, p34). Therefore this thematic analysis will review.(Exploring Psychology DVD), and support of Bowlby’s idea that early relationships affect adult attachment Method The researcher, a psychology student at The Open University analysed existing material (semi structured interview) comprising of a DVD and transcript supplied by the Open University, with each line numbered in sequential order from the beginning to the end (appendix 1). The method was selected because it enabled the researcher to explore reality from the participant’s interview. The participant (Chloe a 50 year old academic who is currently retraining to be a therapist, was married and divorced in her twenties and she and her current partner plan to marry this year. She has no children) was provided by The Open University, which gained consent from the participant to use the interview material for the purpose of the research. The participant was properly briefed and debriefed and offered the right to withdraw from the research at any time with the research either sent back to the participant or destroyed. The participant was interviewed by a lady psychologist of a similar age, in the participant’s home. With one successful interview and a telephone call explaining what the research was about and the focus being early relationships and how they kind of shaped us and how they shape relationships with people once we are adults. Compression, labelling and narrative structuring techniques were used in a thematic analysis of the interview with Chloe- referring to the DVD and transcript. Giving three themes that I identified the first being Caring, the 2nd being disappointment and lastly insecure. Analysis In reviewing the transcript, while also taking into the account of the question, in support of Bowlby’s idea that early relationships affect adult attachment? Three themes were identified that can also relate to the above question. Caring/ parenting, disappointment, and insecure.

Learning to look Essay Example | Topics and Well Written Essays - 500 words - 2

Learning to look - Essay Example The advertisement also tries to emphasize on the natural nature of McDonald’s milkshakes, the milk is directly from the cow which feeds on the green pastures around it. This advertisement insists that nothing is added to the milk shake. The cow in the advertisement is also healthy further asserting that the milkshakes is healthy. Overall the advertisement is well colored and keeps the viewer in suspense as to what is going on. There are only four colors in the advertisement, all warm and appealing to the audience. A number of elements of design are well represented in the picture. The line plays its primary roles accordingly. It outlines the shapes of the cow and trampoline well. The line also creates movement and emphasis, and it finally it develops patterns and texture in the picture. The artistic elements of shape and mass are also consequently embodied in the advert; they elaborate the different dimensions and make the boundaries between the trampoline and the cow easily identifiable. The picture shows it is a bright day. The designer used the sunlight to create shadow patterns and also lead to the formation of dramatic effects. In design, value is the lightness or darkness of a color and its main purpose is to show the important aspects of the advert. The brightly colored cow is what is important in the advertisement. Finally color is the last element of design; it connects both physiologically and psychologically to the audience. The bright colors in the advert are inviting and create a positive attitude from the targeted people. This advert can be interpreted as having succeeded in its primary role of publicizing McDonald’s milkshakes. The fact that it is an advertisement about milkshakes, having a cow in it was a supplementary and complimented it a great deal. The trampoline serves the purpose of shaking the milk, and this is the height of creativity.

Case Study Example | Topics and Well Written Essays - 7000 words

Case Study Example It was launched in 2008 November and has since grown significantly since then. The website was founded focusing on collective buying power. Today it serves over 150 markets locally and over 100 additional markets all over the world. Today it has more than 150 million subscribers around the world and over $ 4 billion dollars in revenue (Kim, Lee, & Park, 2013). As an internet application, the platform must ensure that it has a competitive advantage over other online platforms. Ensuring that users have a way of adding their own data to what the platform provides is significant because it enables participation that could market the platform further. The platform has harnessed a collective intelligence by creating architecture of participation for the users both implicitly and explicitly. For instance, the website provides discounts of products manufactured by different companies throughout its markets. To ensure that these companies directly interact with customers, the website has provided a way of customers interacting with these manufacturers by providing a way for customers to use discounted gift certificates in local or national companies. This puts the customers in a position to directly make comments about the products they buy to the companies and improve product quality. The platform has also provided a way for customers to put comm ents in the website about the services they receive. The platform has also done this by allowing merchants to put their won description and products. This platform depends significantly on the experiences of consumers with respect to the services they get and on the experiences of the companies that they deal with. Any negative experience could affect the platform detrimentally. Therefore, harnessing collective intelligence is key to the platforms continued success and to ensure that negative experiences are resolved with immediate effect to ensure that the company is not brought down. Harnessing collective

War Culture in Film Movie Review Example | Topics and Well Written Essays - 2250 words

War Culture in Film - Movie Review Example The aim of the propaganda movies was to justify the decision made by the US to fight against the Axis powers. In the American cinema, war films occupy an important place because they assist people in defining not only themselves but also the rest of the world since they show American citizens as strong and high moral individuals fighting for their country. Why We Fight talks about the rise and growth of the military industrial complex of the US. The film also describes how the US was involved in World War 2 for 50 years, especially the invasion of Iraq in 2003. According to the documentary, the public of the US was misled every decade. This happened during the World War 2 period. The government did this in order to encourage more people to fight in the war. This is because their participation in the war would boost the military industrial economy, thus maintaining the US’s dominance in the world politics. Individuals who are interviewed in the documentary include writer Gore Vidal, Joseph Cirincione (a public policy expert), politician John McCain, Chalmers Johnson (a former CIA analyst and a political scientist), politician Richard Perle and William Kristol (a neoconservative commentator). The documentary tells about the stories of the war of the Vietnam veteran whose son was murdered in the attacks that occurred in 2001. As a result, the Vietnam War veteran requested the military to publish the name of the son who had died on any bomb that would be dropped in Iraq. The documentary also tells about the New Yorker who joined the US army because of poverty and being in debt. This decision was caused by the death of his mother. Again, the documentary reveals the story about Anh Duong, the military explosives scientist. He arrived in America from Vietnam as a refugee child in 1975. The film reveals that war strengthens the military industrial complex. Why We Fight tells of a father, who is still mourning after the death of his son on

Leadership Theory Essay Example | Topics and Well Written Essays - 500 words

Leadership Theory - Essay Example This means that Schultz had a preconceived idea that in the nature of his business, those people with the opportunity to lead others in their organization should have got people skills in order to become effective leaders. In its broader sense, Schultz was combining the basic principles of leadership from the point of view of trait and behavioral theories. The very proof is the thought that this can also be explained using the contingency point of view of leadership particularly the Fiedler model which particularly highlights the match between the leader’s style of interacting with subordinates on certain situation in order to achieve high group performance (Arrmandi, Oppedisano & Sherman 2003). This may also fall on implicit theories of leadership where there is emphasis on mental models that substantially includes the combined idea of traits and behaviors of a person (Schyns 2006). Starbucks’s nature of business requires effective group performance, which can only be obtained if there is a leader who according to Schultz has the potential for people skills. At Starbucks, it is about combination of different talents or skills in order to come up with product or service offerings that would place high value for customers. It requires manager in this case who is a leader that at some point could influence the people to maximize their creativity or potential to do well in performing their respective role in the organization. This must be achieved not because of the power of that manager to hire or fire people, but because of his or her people skills that would influence the subordinates. A strong will and loud voice may be integral parts of a boss, but an effective leader requires people skills (Williams & Denney 2010). Modern organizations applied the concept of team-based principle, where leaders’ leadership is assumed to be assigned (Appelbaum, Audet & Miller 2003). In fact, this is another reality at Starbucks. Leadership is assigned to those with

Literature mary shellys frankenstein Essay Example | Topics and Well Written Essays - 1250 words

Literature mary shellys frankenstein - Essay Example It didn’t take but a few moments for me to realize the logical extrapolation of the relevancy of Frankenstein. While Victor Frankenstein’s fictional undertaking took place in the early 19th century, the same story line- blindly ambitious genius creates a scientific marvel that becomes the source of his mental destruction- has been and is still seen throughout history. In the mid 19th century, Alfred Nobel developed dynamite. His invention made earth-moving projects extremely more affordable, and ushered in a new era of major construction projects. But his ambition to create the world’s best explosive had a dark side. Dynamite would become incorporated into weapons of war, used in assassination attempts, and the cause of many accidental deaths. Alfred Nobel would become haunted by his creation, however, and became especially remorseful, even terrified, when a mistaken obituary made him realize the world thought of him as the creator of a tool of destruction. From then on, Nobel’s creation haunted him, and he sought to make up for what he felt bad for creating, and thus donated most of his wealth to the creation of the Nobel Prize Foundation (NobelPrize.org). Thus, Alfred Nobel, after the fictional Frankenstein, embodied the same general story as the novel. Another, more contemporary example of the relevancy of Frankenstein is the scientist J. ... Oppenheimer, however, would come to be haunted by his creation, just as Victor Franken was. Therefore, Oppenheimer serves as another more contemporary example of the relevancy of Frankenstein today. Of course, the previous examples have not been extremely modern, but this is because we can only see the overlying theme when looking back. Today, Frankenstein is even more relevant since we have even more problems to solve. Increasing technology makes our research more efficient, and this improved rate of research has allowed us to tackle the big questions, like if we have free will, what dark matter is, and how the universe was created (JupiterScientific.org). The solution to questions like these could have even larger ramifications than Frankenstein faced. Say, for instance, that a champion of research undertook an ambitious campaign and managed to discover the reality of dark matter, and was subsequently able to harness it and generate massive amounts of power. But some rogue governme nt, like North Korea, got ahold of the technology, and was able to develop a super weapon. Dark matter then would be developed by all nations with a large military program, The USA, China, Russia, India, etc. all have their own programs, and through research and espionage most major nations of the world get ahold of these dark matter super weapons, which are then used in wars around the globe, making killing even easier. I could see that original researcher would be haunted by the destruction being caused by his creation, and would live perpetually tormented much like Victor Frankenstein. Now we must examine whether promoting blind ambition is still worth it. Do the pros outweigh the cons of these creations, be if

Employee Development and Talent Management Essay

Employee Development and Talent Management - Essay Example It is evident from the study that human resource department is responsible for attracting prospective employees through hiring, and training, evaluating, retaining, and performing other functions that make work beneficial for both employees and the firm. In other words, the human resource management is the link between the senior management and employees. This department works to ensure that the workforce is utilized effectively to further organisational goals while ensuring employee interests are not ignored. The human resources department has various professionals who must work together for the department to execute its roles flawlessly. In small start-up businesses, one individual handles the various roles of a human resource officer since the issues are few with a low number of employees. However, in larger organizations, human resource is a full department with various professionals specializing in the numerous functions of the human resource management.The functions of the huma n resource management include creating an enabling environment, in addition to, promotion of employee training and talent development. This task includes regular, formal and informal training of employees at all levels as well as identifying and encouraging growth of careers for employees with the potential for growth. One current concern of the human resource management in the UK revolves around striking a balance between the cost of labour and the quality and quantity of production. This is because there is highly qualified labour in the UK, which comes at a cost so high that it deters a company from making desirable profit margins. In addition to the cost, human resource departments face the challenge of workforce shortage and have to contend with importing labour, especially from Asia where majority of the educated population is young (Scholz and Bohm 2008, p. 245; Banfield and Kay 2008). In employee training and development, the human resource team faces many issues that harden tasks and make it ineffective. Crucial issues include assessment of administrative performance, and setting of benchmarks for competency, transparency, accountability and a sense of public interest. Other issues are categorised based on the functions of the human resource management. These categories include recruitment issues, employment issues, autonomy concerns and structural issues. All these issues have to do with fair decision making and allocation of resources in a way that promotes achievement of company objectives and at the same time taking care of employee interests. The human resource should create a balanced workforce with no discrimination whatsoever which is mainly based on race, gender, education level, religion or any other basis. However, the non-discrimination policy should not put the main company objective profit maximisation in jeopardy. In an attempt to explain why employee training is not all that effective, the study first aims to identify various issues th at the human resource management team faces as it does employee training and development. The next aim was to make recommendations on some steps that could reduce or eliminate these challenges for effective human resource management (Briscoe, Schuler and Claus 2008, p. 200; Dowling, Festing and Engle2008, p. 153). Critical Issues Administrative Performance The human resource management is responsible for the welfare of the whole company’s workforce, including that of the top management. The human resource management is part of the company management that it is supposed to assess. However, it is a hard task analysing the performance of administrative departments since that is akin to supervising oneself. In this case, the human resource management may not be objective enough to ensure impartiality in its analysis. This is a matter of concern especially because the people that sit in other management offices are, in many cases, the ones that sit in assessment panels. It is huma n nature for these individuals to put their personal interests

BIOL 260-Microbiology (Bacterial Unknown Lab report) Report

BIOL 260-Microbiology (Bacterial Unknown ) - Lab Report Example On the basis of morphology after performing Gram staining one was identified as Gram positive Cocci while other was identified as Gram negative Bacilli. Further, colony characteristics, biochemical tests as well as specific tests the micro-organisms were carried out to reach to the correct identification of the micro-organism. The Catalase test was performed which was positive, eliminating the chances of unknown sample to be Streptococcus (which is catalase negative). Further, Mannitol fermentation was positive for this unknown sample which eliminates the chances of S. aureus (Mannitol negative) from the sample. Further, presence of pigment was observed to eliminate the chances of S. epidermidis and S. saprophyticus (both these organisms do not have pigment). Since the colony color was found to be yellow the identification tapers to the presence of Micrococcus sp. In order to further segregate the Micrococcus sp. presence or absence of glucose fermentation was observed. The result was negative confirming the absence of Micrococcus varians (which displays glucose fermentation) and presence of Micrococcus luteus (does not display gluc ose fermentation). The second unknown bacteria was aerobic as it was catalase as well as oxidase positive. Since it is Gram negative aerobic bacilli the identification tapers to the possibility of either Helicobacter salinarum, Alcaligenes faecalis, Pseudomonas aeruginosa. Since citrate utilization was positive in the biochemical test it could be Pseudomonas aeruginosa or Alcaligenes faecalis. To eliminate one of the species to taper the identification further, growth was observed which was moderate and hence probability of Pseudomonas was eliminated (as Pseudomonas display abundant growth). Manipulative skills and cognitive microbiological knowledge are essential for the identification of microorganism beyond

No more excuses, Hollywood needs to hire more female directors Research Paper

No more excuses, Hollywood needs to hire more female directors - Research Paper Example Sexism in Hollywood is real and such unacceptable situation for female film directors persists partially because the society at large is reluctant to take measures in order to address the problem and fix it once and for all. A young film director Lexi Alexander is not the only one who might think that Hollywood needs to put lame excuses aside and finally start hiring more female film directors. However, she is obviously one of few in film industry, who has courage to admit that the problem of gender inequality in Hollywood is not solved today just because the troubleshooting has been sabotaged at the highest level for years. There is no need to unmask conspiracy in here but it is utterly important to understand that the problem of sexism in Hollywood cannot be solved if it is only talked about with no real practical steps being taken to change the situation for better. And the first step for those, who have a enough enthusiasm to eliminate gender-based discriminatory practices, might be tapping out and acknowledging the fact that the main problem within the context of gender inequality in Hollywood is... indifference. As a matter of fact, male film directors are satisfied with the way it is right now in Hollywood, even if nobody articulates that. Those who are in charge of major Hollywood filmmaking companies are not interested in changing the existing status quo either because they are sexists themselves, who consciously encroach on female directors legitimate rights, or they are unaware of the problem and believe that there is just not enough female film directors in movie-making industry. Those who are unwilling to fix the problem of gender inequality within the framework of film industry often say that there are not enough female film directors to choose from and women are just not interested in directing the way

I Love College Essay Example for Free

I Love College Essay I Love College by Asher Roth is considered 2009s college anthem. A dance song about college parties, complete with under-age drinking, possible date rape, and the lack of focus on academics, I Love College is on most teenagers iPod playlist, especially the teenagers who are planning on going to college in the fall. I Love College by Asher Roth is not only degrading to women and sends the message to impressionable teenagers that women are only for mens enjoyment. The lyrics of I Love College are offensive, to say the least, to all college students, not only women. The lyrics imply that all a college student does is go to parties and drink. However, women suffer the most because of these lyrics. This song is a prime example of men taking advantage of women. For example, the chorus of this song details how a college student went to a party, got drunk and high, got a girl â€Å"completely naked†, and did it all over again the next night. This song, because of its catchy beat, sends the message to teenagers that this behavior is acceptable, and it implies that every college student acts this way. The music video for I Love College could be considered more offensive than the lyrics. The music video opens with a man standing up from sitting on a couch, pushing a girl, who is passed out, off of him. The next view the video shows of women is a group of girls, half nude, playing what appears to be strip poker. Throughout the video, Asher Roth kisses many different women, all of them wanting to be near him. The only image of women that viewers get from this music video is women undressing; this is all the women in this video did. To impressionable young people getting ready for college, this video, along with the lyrics, send the message that men are superior to women, and that women are only there for mens entertainment. The lyrics and music video for I Love College also sends the message that college is for partying and taking advantage of others, not for studying for a career, for a successful future. The lyrics and music video put women in a degrading light, portraying them as toys for mens pleasure. This sends the wrong message to teenagers. The future of the American society is in trouble if these are the messages young people are getting through the entertainment they love so much.

The History Of Mitsubishi Electric Corporation Marketing Essay

The History Of Mitsubishi Electric Corporation Marketing Essay The product/service is about a universal system that is being installed in any room or house and controls all the electrical and other things in the room. These things include air conditioning system/temperature adjustment, sound system, doors and windows, lights etc. moreover these option can be altered and can be customize till specific things as per your clients requirement. The target market for the product would be mainly hospital, hotels and offices and big organizations. The target market would be sec a1 and a2 people who have high income and are educated as the product is a bit technical and requires knowledge to make it work. Moreover the system could also be installed in any specific room of the house. All that the product requires is initial setup as per customers requirement moreover further modification can be done to change the settings. The result that we expect from the launch of the product is high as such a system is not yet available anywhere in the world. Specific remotes are present that can control one or two such things but no such automated system that controls all the things automatically. As this system is unique and would be considered luxury so more and more hotel owners and big organizations would be interested to avail such a luxury product. And they would be given specific discounts if they install, in large quantities such as entire floor of a hotel or building. Moreover hospitals are another target market that we would be targeting specifically in the rooms of the patients so that they dont have to move that much, they just have to adjust the settings according to what they want and then it would be easier for them to stay. History of Mitsubishi Electric Corporation The history of Mitsubishi Electric is the history of the development of modern Japan. The company was founded in 1921, when Mitsubishi Shipbuilding Co. (now Mitsubishi Heavy Industries, Ltd.) spun off a factory in Kobe, Japan that made electric motors for ocean-going vessels into a new company called Mitsubishi Electric Corporation. In that year, the new company entered the consumer sector by manufacturing and marketing an electric fan, which became a hit product. Over the next decade the company succeeded in landing major contracts, including one for the development of an electric railway substation. In the 1930s Mitsubishi Electric started manufacturing, installing and maintaining elevators and escalators as well as producing electric power generation equipment. The company continued to grow and branch out at a brisk pace, and by 1960 had emerged as one of the most innovative diversified electrical equipment manufacturers in Japan. In the early 1960s the company also turned its attention to environmentally conscious manufacturing techniques many years before environmental concern became a serious issue. Over the next two decades the company began extending its reach overseas while establishing itself as a pioneer in the development of computers, advanced air conditioning systems, automobile electronics, satellites powered by photovoltaic technology, and nuclear power generation. From 1980 to the present day, the pace at which Mitsubishi Electric has introduced and refined breakthrough technologies and products for the benefit of society, industry and individuals has been nothing less than astonishing. These technologies include the worlds first large-scale LED screen for sports arenas, the worlds largest CRT television screen for the consumer market, the worlds first spiral escalator, the worlds fastest elevators, the antenna technology behind the worlds first commercial in-flight Internet service, and much more. Today Mitsubishi Electric is a global giant, with operations in 35 countries, more than 100,000 employees, and consolidated net sales of more than US$32 billion. The Product/Business Idea The mission of the company is to design a specific luxurious product that would facilitate the prospective customers. So that they dont have to keep several remotes and keep on changing the settings of each and every thing in the room, the purpose is to facilitate them ,the advantage company has by the launch of the product is its uniqueness and large target market. The company aims to achieve large revenue from the launch of the product moreover ensuring after sales service and to make loyal customers of the product. Smart objectives The company aims to launch the product in such a way that it fulfills maximum requirements of the customers and can be easy to handle, as the product is of different kind the company has decided to make a test product and testing it for sometime so to avoid complications in the product. The current objective is to install it to some specific locations by making agreements, so that it could help to serve its customers in most beneficial way. Then after sometime launch the product to broader commercial level. Estimated sales During our testing phase we plan to install our product initially in hospital, hotels, houses offices and school according to their specification. After their approval we would install the whole product with all functions activated they want. It is a complete product according to the consumer want. We have estimated a steady growth in our sale because our product is new to the market and overall economy of the world is in recession. We have estimated about 3 pieces a day and steady increase in the number of products sold after the awareness and huge spending on the promotional activities. The economic condition in Pakistan and the product is new although it is launched by the renowned company with more than 80 year experience globally and brand name of Japan which we all know is master in these kinds of products. Product Positioning Our basic concern with positioning the product favorably in the minds of the consumers relative to the competitors. We are focusing our product Universal controller as superiority with respect of other indirect competitors. Our product is positioned by use and application. Figure shows a position of our project which is realized by investigation in the form of extensive surveys and primary research through focus interviews etc. Our product is positioned with attributes like Luxurious, Expensive and Sony also comes in this segment according to the diagram. Whereas other competitors brand such as Samsung, JVC, Nobel, Pel, Dawlence are positioned in terms of functional and traditional. Sony Haier JVC Panasonic Nobel Universal Controller Expensive Luxury Functional Traditional Pel Market Analysis Our overall market constitutes of SEC A1 and A2. Our segmentation strategy is to target niche market for such an expensive product and our first priority is to satisfy our customers by providing good quality of both goods and services and base our marketing strategies according to that. Mitsubishi Company is diversifying i.e. it is adding up a new product line which is unrelated to existing ones. Therefore Universal controller is targeted to entirely distinct segments. We have diversified as our firm seeks to be unique in its industry and market segmentation along with particular dimensions that customers value. These dimensions might pertain to quality, design, and service, variety of offerings etc. imposition of our marketing strategies under the age group of 25 years and above with higher bracket income who can afford to use the product. Main users of this product comprises of management of Companies/Hospitals, Five star hotels, Big Multinationals and corporations, Homes etc. we p lanned to have a strong and adequate distribution network channel to make it available in Urban areas because majority of high income holders live in these areas. We have also determined strategies based on behavioral influence, their attitudes. One may use the product and offer others to use same product after getting fully satisfied and act as a Reference group. Reference group is one of the important and have a great influence in consumer purchases, eventually persuade others to make a decision to purchase after getting cost-benefit analysis and evaluation of alternatives. Reason for launching this new product with its distinctive qualities are to have an competitive edge with other companies and to create value for money i.e. people should pay exactly the cost that would equate to benefits derive from consuming it. Our new product is address to completely new market and it is combination of some of the existing products which work separately so by actually realizing the preferen ces and new uses of the product, we made this product to meet demand that other fails to deliver. Universal controller is identified as a want of the customers which offer them complete control for whatever they want since it is customized and meet all their requirement related to electronic appliances such as room temperature control, time settings, Camera options with security control, automatic doors and windows, lightening etc. Competitors Analysis We will compete in electrical industry, where market operates with numerous products effecting our new product indirectly. there is no direct competition but there are many indirect competitors that are currently satisfying the needs of our proposed target such as all the operating units include air condition, systems which control lights, sensor for security alarms etc whereas each unit is matched by the frequency of one controller manually but our product is compatible with variety of appliances by matching up appropriate frequency. Our product holds advantage which is far more then the competitive advantage obtains by our competitors. The foremost effect which we might face after launching our product in the market is that other competitors would copy our idea, hence would make efforts to adopt our technology through tests and inspections by the engineers. There is a threat in case of existing new firms servicing same product and making suitable plans to capture our market share a nd profits. Initially well charge higher prices to cover our initial cost of investment as soon as possible before other firms fill up that space. Product Life Cycle Introduction Growth Maturity Decline Phase out Mitsubishis Universal Controller Other problems which might occur that charging a relatively high prices in introduction stage of our product lifecycle only early majorities would prefer to consume for their Life style who are minorities and on the other hand late majorities would wait for its popularity before consuming it when multiple of other substitutes will be available. In introduction phase of the lifecycle, there are usually high production and marketing cost, and since sales are not materialized, profits are low thus it is important to recognize the necessity of altering the marketing mix to meet these changing conditions. Product Adoption Obviously not all the customers immediately purchase the product in the introductory stage of the product lifecycle, initial purchase of Universal Controller would be undertaken by innovator and Early majorities, those who are first to buy the new product and comprises of those people who are venture some and willing to take risk. Product Improvement We have a policy of changing and alter the product within the specified period of time to make people aware on regular bases regarding the product improvement. We planned to improve and alter by changing the feature of the product, its outlay, design, packaging and so forth. The reason for such a change to attract more customers, provide them upgrade models through marketing research development and modifying into new versions. Marketing plan Marketing plan is an essential component for all businesses. All businesses that are successful have followed a plan. Their success did not happen because of luck, it happened because the success was planned. A marketing plan helps establish, coordinate, and direct marketing efforts. It forces the organization to take a good, hard look at the market of your field and what is currently happening to it. Its a time to establish marketing goals and objectives, which can be later used for benchmarking yourself. Marketing plans helps keep the organization on the right track by following the guidelines it sets. It is also critical when trying to borrow money. When an organization plans to allow you to borrow money or invest in your organization, they require to examine your business plan. The marketing plan is a critical part of the business plan. Marketing Plan Elements: Executive Summary: brief explanation of what the organization does its mission statement, the managements infrastructure, and a short summary about the marketing objectives and the proposed plan. Current Marketing Situation: provides information about the current location, the target markets, and competitors in the market. Competitor and Issue Analysis: a more detailed description about the competition. Also includes potential challenges that could arise in the future due to business issue. Marketing Objectives: where the marketing goals and financial objectives are set. Objectives should be challenging, yet attainable for the organization. Marketing Strategy: plan for meeting the marketing objectives. Incorporates the marketing mix. Action Programs: an explanation of the different tasks of the marketing strategy. What will be done? When will it be done by? Who will do it? What will it cost? Budget: A more detailed look at the cost of the proposed marketing activities. Measurements: sets levels to measure if objectives are being met. Sets timeline to meet these measurable objectives. Supportive Documents: references to support the marketing plan. Includes the marketing research report. Controls: monitoring system for the marketing plan. Monthly or quarterly checklists to insure that the plan is operating effectively. Also included contingency plans. Plans of action in the event of a crisis. It is important to regularly update marketing plan. The market changes almost by the hour. The first marketing plan you create probably will not be effective in the future. Macro Environmental Factors Affecting Our Marketing Plans Economic Condition: Economic condition is a significant force that is affecting the marketing activities of just any organization. Economic conditions are reflected in business cycle Prosperity, recession, depression and recovery. High Inflation rate affects, as less people will buy the product so good idea would be to cut cost rather than evaporate. Competition: A companys competitive environment has major influence on its marketing program. Brand Competition (Pel, Waves and Haier) Substitute Product (Automatic air conditioner, Sensor door ) General Competition Marketing Objectives Marketing objectives which derive from the corporate objectives relate to needs of the target markets as well as to specific sales goals. These may be referred to as general need satisfying objectives and specific sales target objectives. Our marketing efforts will focus on communicating that promise to our clientele. While making marketing objectives a lot of care and extensive information is required so that the objectives which are drafted fit the companys strategic plans at all levels. As marketing objectives are set as benchmark and every individual in the firm has to work for attaining the desired results. We have set some wide and important marketing objectives. Mitsubishi is a company that has been known as a consumer friendly firm for the reason that the company has always strived hard to make their customers happy. So that in return they give loyalty and long term commitment to the product as well as the company. Ultimate controller gives understanding customers need great importance and seriously work on it. If your customer is not satisfied one cannot exist in the market for long. Developing new products, as Mitsubishi enjoys goodwill and a good reputation across the world, the ability to produce new products under its banners as customers at large trust the company. Another important aim of the marketing department is to create brand awareness. Even though a company like Mitsubishi and its product do not need any introduction but to capture the crunch which other acquires it is necessary to make people know about the new product which is known as ultimate controller. Increase product awareness among the target audience. Inform target audience about features and benefits of our service and its advantages. Decrease or remove potential customers resistance to buying our product. Need satisfying objectives means shifting managements view of organization from a producer point of view to a satisfier of target market needs. In the case of Mitsubishi who promises and aims to provide top of line products in the market take help of research and test marketing in order to adjust need satisfying overall objectives. Mitsubishi is a highly financed company who believe in quality provision to the consumer rather than quantity make ads which best fit the mind frame of the target market, putting no negative effect on any individual. For the product which we have come up is designed after a intense research on different fronts in order to know what actually consumers demand and what are their preferences. After evaluating the research they come to a conclusion which is best suited to consumers. So that consumer is happy with the product, the company and remains loyal to both. Test marketing is another technique used by the company in order to judge the minds of the consume rs. The main focus of this type of marketing is, consumer are the best judge and evaluators and by getting results before launch will definitely improve many things which might go against company and product if not properly researched. Marketing Overall Strategy Letting the Customers Know us: It is a fact well known that if your marketing is strong and you are able to get public attention the chances of increased profitability are very high. Therefore marketing wing of ultimate controller department is highly financed and this department strives hard so that it puts long lasting and positive impact on companys profits. Profit is not the only aim of a company when it enters the market. Acquiring market share is essential for surviving in the market. We need to create good relations with our customers. But good relationships are built on trust. So it is natural that the customers would want to learn as much as they can about our company. In this modern age the vast majority of shoppers do their research on the  web  before making a purchase. Having a company website is a cost effective way to convey in-depth information about our product. Competitive Based On Value: Most people choose the product that provides the greatest value for their money. In a competitive market, theres price parity among the principal players. But since we are providing a product that is the first of its kind in Pakistan so we need not to cut our prices or rates, but instead we will add additional services that will elevate our offer making it too good to resist. This is called bundling. we may need to test various offers until you find a winning combination. Keep In Touch: We will be communicating with our customer database at least every four to six weeks. Use a combination of sales and marketing tactics to stay in touch, such calls, e-mail and postal mail. We will make a habit of periodically communicate with our customers for any problems they may have faced and their recommendations. We would also ask the customers to forward our product information to friends or family members who would appreciate our product and would help us to increase our customer database. We would emphasize on building strong relationship with our customers and their recommendations would be welcome. Strategies to Maintain and Expand Future Growth: We pursue a variety of growth strategies, including the following: the VI Strategy, which aims to make strong businesses stronger, the AD Strategy, which is designed to reinforce solutions centered on strong businesses; and the Global Strategy. With a wide range of products and businesses that are both competitive and enjoying growth in markets worldwide, the ultimate controller is pressing ahead with these strategies as it strives for further domestic and global success. Marketing Mix Strategies Product: The product/service is about a universal system that is being installed in any room or house and controls all the electrical and other things in the room. These things include air conditioning system/temperature adjustment, sound system, doors and windows, lights etc. moreover these option can be altered and can be limited till specific things as per your clients requirement. The product is under the strong brand name of Mitsubishi electric. Making User Manuals Easy to Understand: The ultimate controller promotes measures to create user manuals that are easy to read and understand, enabling customers to use products safely and comfortably. Our guidebook for producing user manuals forms the basis of these measures, Changes for the Better, our corporate statement, encapsulates all that we stand for and aspire to a brighter future for society, industry and everyday life through innovation. Universal Design that Provides Ease of Use: Universal controller is designed in such a way that they can be used by as many people as possible. Mitsubishi Electric works to make products that are truly easy to use and easy to live with, by assessing products in terms of whether they facilitate worry-free living, are simple and easy to understand, use displays and expressions that are easy to identify, and incorporate ergonomic We are also working consistently to develop and improve universal designs both for the way products are used and for easier installation and maintenance. After sale à ¢Ã¢â€š ¬Ã‚ ¦.Principle of Notification, Collecting Information, Repair and Recall of Products: In a case where there is a report that a major problem has occurred in a product that we have sold, we have a system for quickly and accurately considering and deciding on steps and measures to take, including the participation of upper management. For recalls in particular, we will work on an ongoing basis to make sure all the relevant products that were sold are returned and repaired, and we will apply these efforts to a wide array of sales channels. Price: Premium pricing: Premium pricing is the practice of keeping the price of a product or service artificially high in order to encourage favorable perceptions among buyers, based solely on the price. The practice is intended to exploit the tendency for buyers to assume that expensive items enjoy an exceptional reputation or represent exceptional quality and distinction. People think that higher price mean a superior service or product. It does not. New firms that may come into the market may provide the same quality service at lower cost. This would lead the customers to think that lower priced companies have poor customer service and a defective product. We are going to use the following two factors to enhance premium pricing: First, specialized knowledge about the service, and prove it to the customers by telling them about the impact new hardware would have on their live and guide them through the process of installation. Second, we will not hide the high price. But we will also explain the reason why the solution to their problem is too expensive, and why it would actually benefit them more in the long run. We can also gain valuable insight of our target market by testing the price before releasing that price to your whole target market. The price of our product/service would be 50,000/- if installed in a single room. Whereas special offers would be given on installation of bigger units such as one entire office or hotel floor. Moreover negations could be done on these bigger projects, by minimizing the contents of the product. it would also be favorable for the company to install on big projects as the cost of installing is less than a single room. Distribution: We would choose direct distribution channel because our product is totally new to the global market. The product is high-involvement and is not part of the regular purchase pattern. Its complex nature ensures that the customer has to be deeply involved while buying the product. Moreover, he should also evaluate all the possible alternatives. Through the direct distribution channel, we would be in a position to exercise more control over the channel. We could satisfy our customers with timely delivery and be in a position to reduce our distribution costs. Thus, meaning a reduction in the expenditures in the short and the long run. A pull selling strategy is one that requires high spending on advertising and consumer promotion to build up consumer demand for a product. If the strategy is successful, consumers will ask their retailers for the product, the retailers will ask the wholesalers, and the wholesalers will ask the producers. Push marketing is where you develop advertising and promotional strategies geared toward your marketing and distribution channels to entice them in promoting your product. But since we are marketing the product ourselves and there are no whole sellers, intermediaries or agents we cannot utilize push marketing for our product or services. Our marketing involves creating an environment encouraging sales. The promotion campaign is to be powerful enough to pull the prospects towards the product and service. The traditional hard-selling Pakistani approach calls for pushing the products towards the clients. However, in the modern business era, the pull strategy is a better bet for increasing the sales. Pull marketing attracts ideal clients to the product. The purchase decision comes voluntarily or at least there is a product inquiry by the customer which would allow us to use our other tools to capture them. Promotional: We recommend an aggressive promotional campaign for our new product. We are doing this to persuade more and more people to buy our product. In order to promote our product, we would be using both above the line and below the line activities. We would be using the following above the line activities: Advertising through television. Newspaper. Magazines. People: The essential ingredients to any service are the staff and people. It is important to recruit an educated staff and train them appropriately in the delivery of their service is essential in order to obtain to obtain a form of competitive advantage. Consumers make judgments on the product and service based on the employees they interact with. Staff will have the appropriate interpersonal skills and service knowledge to provide the service that consumers are paying for. Process: Refers to the systems used to assist the organization in delivering the service. Regular check up on the customer will allow us to know if anything is wrong automatically we can then fix it. Public relation: PR is a low-cost, high-impact way to build name recognition and early sales. With it we can reach virtually any audience, and PR often provides greater credibility than advertising. Tell a Compelling Story: Major media outlets receive hundreds, even thousands, of press releases daily. The fact that our  business  is opening isnt especially interesting. We will need to go beyond the boring news and tell a story that engages the media and our audience e.g. how will your new company benefit the community? By bringing in new jobs. Choose The Right Media: The press is a fickle creature so it is best to use a media that we know will not write a bad review about us. So our press list doesnt have to be long choosing only the media that reach our best prospects and feature editorial or advertising for the product and service we are marketing. Use Media Relations Tactics: Effective PR takes dedicated attention over time to build relationships with the media. However our initial release is just a knock at the door. For an effective media relations campaign, we will need to maintain good relations with them. Make it easier to cover us: We will have a complete press package ready to send to the media that express interest in our story. This can include anything relevant, from product spec sheets to background on your company. We will begin our PR rollout just prior to launching our company, and maintain a well-targeted media relations campaign that reaches out with enough frequency to get us noticed without angering anyone either from the press or the local community then and only then we may be sure to win positive coverage for our new business. Environmental Management and Environment-Related Business Strategies Under Environmental Vision 2021, a long-range vision for environmental management formulated in October 2007, the Mitsubishi Electric Group strives to realize a sustainable society by making positive contributions to the earth and its people through technology and action. As initiatives to help prevent global warming, we are working to reduce CO2 emissions resulting from product use by 30% compared with fiscal 2001 levels, from production by 520,000 tons, or 30% compared with fiscal 1991 levels, and from power generation. With the overarching objective to promote a recycling-based society, we are also implementing measures consistent with the 3Rs (reduce, reuse, recycle) product principle while targeting zero emissions in our manufacturing processes and the elimination of direct landfill waste. As we work to ensure harmony with nature and to foster environmental awareness, we will implement initiatives that develop personnel who think, feel and act for the environment. The Mitsubishi Electric Group is active across a wide spectrum of environment-related fields. In its efforts to help prevent global warming, the Group delivers a host of energy-saving products and services such as solar power generation systems, power devices, high-efficiency automotive equipment, energy-saving countermeasure and support equipment, energy-related building equipment, high-efficiency lighting, heat pump applications and clean energy. Education and Awareness of Human Rights The Mitsubishi Electric Group recognizes that its business operations are interrelated with a wide range of peoples and societies, and our code of conduct maintains respect for human rights. Through measures such as training of our employees on human rights issues and promotion of the employment of people with disabilities, we work earnestly to foster respect for human rights while putting programs into practice. At the same time, we have a determination to apply measures appropriate to the proper handling of contemporary issues such as sexual harassment, power harassment, security of the private information of individuals, genetic therapy, and others emerging from recent c

Workplace Bullying and Victimisation on Productivity Impact

Workplace Bullying and Victimisation on Productivity Impact TASK 1: BE ABLE TO UNDERSTAND HOW TO FORMULATE A RESEARCH SPECIFICATION Evaluating how workplace bullying and victimisation can affect productivity. Introduction Any effective and successful business understands the importance of productivity in the workplace. Being productive can help the firm increase and utilize the capacity of the human resources it has. Most productive companies have happy and healthy employees, which are the basis of a successful organization. Customer Benefit Productivity in the workplace will often translate into good customer service and interaction. This total client experience is the key to satisfying customers and clients, and almost all highly productive companies use this to gain customer loyalty. When a customer is loyal to your business, they will share their experience with others, which is a marketing advantage coming out of high levels of productivity. The Company The employees themselves are an investment, and like any investment, they should yield a healthy or worthwhile return to the company. Therefore, when employees are highly productive the company achieves its goals of investing in them in the first place. Productivity also helps to motivate the workplace culture and boost morale, producing an even better company environment. The Work Force More often than not, when a firm is highly productive, it eventually becomes successful, and because of this, incentives are bound to be made available to the employees. These include pay raises, bonuses, medical insurance and so on. This will also motivate employees and gives them more job opportunities as the company grows. Productivity in the workplace is an important aspect of every company and when top management understands this concept, success is just around the corner. However, if your company doesnt give you the incentive to increase productivity, you may want to start looking for another job because the lifeblood of your company is running out. I have chosen this research proposal because I have heard of cases of bullying at work and it also happened to me in one of my previous roles. I believe its a topic that can be viewed from different perspectives and I have tried to tackle it as best as I could. In order for me to understand this research I will be using different methods of evidence of primary research conducted by using the questionnaire methodology and including secondary data that will be derived from literature and other sources related to bullying and victimisation. This research will be conducted in the Private sector specifically in the IT field. Literature review Various literatures support the belief that bullying falls into one of four forms of behaviour: verbal, non-verbal, physical and subtle. Townend (2008) examined each of these to identify how they are reflected in practice. In relation to verbal behaviours, the author reported that bullying would often occur through the aggressor/bully making unpleasant, sarcastic comments, with the intention of humiliating the individual.The strongest verbal bullying behaviour refers to the deliberate andrepetitive exclusion of an individual from conversation; for example, asking all members in a team meeting for a contribution, except for the targeted individual. Non-verbal bullying behaviours were reported to be initiated through factors such as the avoidance of eye contact. Technological advancements have significantly impacted upon non-verbal bullying, with the potential to use emails, text messages and social networking websites as a means of distributing abusive messages, and further excluding individuals. Physical bullying is fairly obvious, with the behaviour often involving physical violence, such as striking the victim, or d amaging their property. Regarding subtle bullying behaviours, Samnani (2013) defined these behaviours as negative acts which are not immediately obvious, but undermine the individual. This is often the most popular choice of bullying behaviour, with actions being open to interpretation, making it difficult to detect from a neutral perspective. Subtle bullying behaviours include actions such as withholding important information, persistent criticism, excessive supervision, being assigned menial tasks, excessive workloads, gossiping and insults (Samnani, 2013); actions which through not being immediately obvious, may not always be perceived by victims as bullying. In defining workplace bullying, Einarsen et al (2011: 22) put forward the definition that bullying at work revolves around harassing, offending, socially excluding someone or negatively affecting someones work. In order for the label of bullying to be applied to a particular activity, interaction or process it has to occur repeatedly and regularly over a period of time. Bullying is an escalated process in the course of which the person confronted ends up in an inferior position and becomes the target of systematic negative social acts. Elaborating upon this, it is important to differentiate workplace bullying from workplace violence. The former is primarily psychological and persistent, whilst the latter is primarily physical and irregular (Cooper-Thomas et al, 2013). Your literature review has to incorporate both literature of the importance of productivity in a work setting and the effects of bullying and victimisation. Purpose of the research This aim of this research is to examine workplace bullying from a theoretical perspective; providing an insight into the prevalence of workplace bullying and how it might affect staff and productivity and the implications and suggest effective ways organisations could use to tackle this phenomenon. The objectives that will be used to achieve that are as follow; To assesses gender differences and ethnicity in a given work place To identify perceptions of work bullying and victimisation To analyse implications of work bullying and victimisation To determine the response of organisations in cases of bullying. Rationale of the research: In determining the extent to which workplace bullying can detrimentally impact an organisation, appropriate response is required. It is reported in the United Kingdom, that approximately only 80% of organisations have anti-bullying policies in place (Harrington et al, 2013); thus, suggesting there is still a sizeable population allowing the issue to go uncompromised. This is not the case for all organisations, with data suggesting workplace bullying costs upwards of  £2 million a year, and 18 million in lost working days, organisations understand the need for action (CIPD, 2006). Bullying is typically a problem faced by Human Resource departments (HRM), and thus it is their role to be at the forefront, introducing eradicative methods. Khan and Khan (2012) proposed four key strategies that HR departments can implement in attempting to manage workplace bullying; education and training, corporate responsibility, possession of the right machinery and support. The collaboration of these four items, form an organisations anti-bullying policy. Scope and limitations I believe my research project is suitable for all employees and employers out there who deal with such situations where work bullying and victimization may occur. By reviewing some of the literature available online and the questionnaire I have put together to see some real views from individuals who have experienced bullying a work, I hope to raise more awareness of this phenomenon prevalence. I expect this research to take up to 1 month in order to get the best of the resources that need to be analyzed and acknowledged for optimal results. As a disadvantage, I would mention that if I would have more time to look into more cases of bullying I may get more results that would add help in enhancing my research. Ethical implications The implications and ethical issues involved in my research affects safety, engagement, productivity, trust, and the workplace culture. It poses the question to leaders, just how important is a healthy work culture to business and long-term success. Research methodology The method of primary research utilised a questionnaire methodology. However, emphasis was placed on asking open-ended questions, so to attain qualitative data. This focus was assigned, as I sought to obtain in-depth responses, outlining individual exposure to bullying. The sources used for this research project include: questionnaires, books and internet pages. ADD QUANTITATIVE AND QUALITATIVE INFO. (DATA USED) ADD WEBSITE USED Evidence research proposal Word count: 800/1000 words TASK 1 part 2: Provide an appropriate plan and procedures for the agreed research specification (AC1.5); Provide an appropriate plan and procedures for the agreed research specification Here, you need to set an action plan using the key objectives(see above) and your research methodology (e.g design questionnaire, do a survey, gather secondary information, arrange interview etc) of your research question of hypothesis. Research objective By when Resources to be used (2.1) Milestones (when do you know this objective is achieved) Review dates (which is after the by when to ensure that you have actually achieve the objective ) How will you monitor this objective is being achieved? method of monitoring To assesses gender differences and ethnicity in a given work place 25/12/2016 Books, internet information 25/01/2017 03/02/2017 To ensure that I have met my target To identify perceptions of work bullying and victimisation 25/12/2016 Books, internet information 25/01/2017 03/02/2017 To ensure that I have met my target To analyse implications of work bullying and victimisation 25/12/2016 Books, internet information 25/01/2017 03/02/2017 To ensure that I have met my target To determine the response of organisations in cases of bullying. 25/12/2016 Books, internet information 25/01/2017 03/02/2017 To ensure that I have met my target TASK 2: BE ABLE TO IMPLEMENT THE RESEARCH PROJECT WITHIN AGREED PROCEDURES AND TO SPECIFICATION 2.2 Undertake the proposed research investigation in accordance with the agreed specification and procedures. Primary data collection The primary research revolved around the adoption of a questionnaire methodology. The purpose behind this research was to provide and source first-hand accounts from individuals that have been exposed to incidents of workplace bullying. Questions were formed with consideration being allocated to the items highlighted in the literature review. These included questions referencing how the respondent was bullied, by whom, whether it impacted upon their intention to leave the organisation, the short-term and long-term implications, and how the individual structured their response. Qualitative data was selected and in turn open ended questions posed, providing contexts, like one-to-one interviewing, that allow a participant to express their beliefs, assumptions, desires and understandings (Horn, 2012, p103). The questionnaire was created using the Likert scale. This method was used instead of alternative methods, such as face-to-face interviews, as according to Dayan et al (2009) when responding to sensitive questions, methodologies that reduce the level of question administration by human interviewers, such as online questionnaires, increase responses to sensitive personal questions and yield more honest, candid answers. This belief is formalised as researchers suggest that without the presence of an interviewer, online questionnaires are able to attain higher levels of personal disclosure and reductions in responses being affected by social desirability. Online questionnaires also allow respondents to remain anonymous. This is critical in two ways; firstly people are more willing to theoretically open up and disclose information if they feel free from further repercussions, and secondly, anonymity has been proven to reduce social anxiety and social durability when divulging information . For this methodology, the author elected to adopt a self-selective sample. This was selected as the author wanted to obtain responses from individuals that met the specific criteria of having experienced exposure to bullying first-hand, but in doing so placed no pressure on individuals to participate and divulge information. Although this is not high, emphasis was placed on quality rather than quantity. Please be more specific as to what you intend to prove Advantages and disadvantages of the methodology used Although this research question addresses an important topic of discussion in literature, there are a number of limitations and benefits that can be associated towards the chosen methodology. As mentioned the method used is questionnaires, with open ended questions. In evaluating these, the methodologies will be discussed separately. Regarding the questionnaire, it can be recognised that this methodology is faced with the limitation of only having obtained a very small sample size in the form of n=4. The problem this inflicts in respect to the relevance of the data is that through the attainment of such a small sample, it raises questions regarding the generalisability of the results. Although the author hoped that this would not be the case, through the research conducted having very specific and sensitive criteria, in the form of having been bullied and willing to disclose their account, the author acknowledged that the potentiality of an undergraduate finding and sourcing willing respondents would be slim. As such, in an attempt to counter this and make the most of the sample size obtained, the author sought to compensate the limitation through ensuring the responses were in-depth. The intention was to ask a magnitude of questions, which would result in the attainment of individual detailed accounts, addressin g the various elements highlighted and discussed in the literature review. However, the rich data yielded by this small sample group offered important insights into the effects of bullying in the immediate and longer term, that now warrant further investigation through wider sampling. The benefits attached to this methodology, refer to the provision of sensitive and personal data. Dayan et al (2009) stated that online questionnaires have the strength of obtaining honest answers, as through the removal of question administration by human interviewers, participants are made to feel more comfortable in the relative anonymous environment of the internet. This in turn yields greater detailed and candid answers as participants feel comfortable and free from judgement; although the danger associated with online participation runs the risk of whether the information disclosed is indeed factual, or ultimately a positive contribution towards the discussion. Secondary data used- sources from online website Advantage and disadvantages of the methodology used 2.3 Record and collate relevant data where appropriate. DEFINE ANOVA AND EXPLAIN THE IMPORTANCE OF USING IT. ANOVA One-way completely randomized       Workplace bullying Male Male Female Female 1 2 2 1 1 2 2 2 2 3 3 4 4 4 4 4 1 1 1 1 5 4 4 4 4 6 4 4 4 4 7 1 1 1 1 8 2 2 2 2 9 1 1 1 1 10 2 2 2 2 n 10 10 10 10 X 2.300 2.300 2.200 2.300 s 1.252 1.252 1.317 1.337 Xave 2.275 source df SS MS F P-value treatments 3 0.075 0.025 0.0150 0.9974 error 36 59.900 1.664 total 39 59.975 INTERPRET THE DATA AND WHAT YOU THINK OF THE DATA ANALYSIS MEHTOD USED-ANOVA! 2.Advantages and disadvantages you found for the data analysis methods? Points to be considered forData analysis and interpretation (you can use at least 2 for advantage and 2 for disadvantage); qualitative and quantitative data analysis interpreting transcripts; coding techniques; specialist software; statistical tables; comparison of variable; trends; forecasting. Evidence: record and completed evidence of data collected Although this research question addresses an important topic of discussion in literature, there are a number of limitations and benefits that can be associated towards the chosen methodology. As mentioned the method used is questionnaire, including open ended questions. In evaluating these, the methodologies will be discussed separately. In reference to the questionnaire, it can be recognised that this methodology is faced with the limitation of only having obtained a very small sample size in the form of n=4. The problem this inflicts in respect to the relevance of the data is that through the attainment of such a small sample, it raises questions regarding the generalizability of the results. Although I hoped that this would not be the case, through the research conducted having very specific and sensitive criteria, in the form of having been bullied and willing to disclose their account, I acknowledged that the potentiality of an undergraduate finding and sourcing willing respondents would be slim. The intention was to ask a magnitude of questions, which would result in the attainment of individual detailed accounts, addressing the various elements highlighted and discussed in the literature review. However, the rich data yielded by this small sample group offered important insights into the effects of bullying in the immediate and longer term, that now warrant further investigation through wider sampling. The benefits attached to this methodology, refer to the provision of sensitive and personal data. Dayan et al (2009) stated that online questionnaires have the strength of obtaining honest answers, as through the removal of question administration by human interviewers, participants are made to feel more comfortable in the relative anonymous environment of the internet. This in turn yields greater detailed and candid answers as participants feel comfortable and free from judgement; although the danger associated with online participation runs the risk of whether the information disclosed is indeed factual, or ultimately a positive contribution towards the discussion. D3 Justify the choice of data collection methods used for 2.3. Why did you use the collection methods that you chose? Evidence: report. TASK 3: Be able to evaluate the research outcomes 3.1 Use appropriate research evaluation techniques. How was the project planning? Explain how you met your aims and objectives from the proposal by stating each objective and explain on how you met this (please link to useful research). What were your research methods effective? How valid and reliable were you findings? e.g. successes and failure What are the benefits of your research results? linked to the usefulness of the research. What were the difficulties you encountered? e.g. people not willing to talk, time consuming, working on excel , not enough literature review, not experienced with regards to research. Discuss about methods of data analysis used and why? Please add conclusion. Evidence: a report on how you used the research evaluation techniques. Please demonstrate the use of the techniques with the aid of statistical or any other relevant tools. Please make sure that you are linking the above to your research. The purpose of this research has been to examine the prevalence of workplace bullying, whilst addressing the experiences of how people responded to their personal experiences of workplace bullying. 1. Prevalence Considering the data obtained in evidence the questionnaire, it can be identified that of the population surveyed were classified as exhibiting bullying behaviour; owing to their responses, whilst some were classified as exhibiting victim behaviour. Referring back to literature findings regarding prevalence rates, similarities can be recognised with the study conducted by Einarsen et al (2011), where empirical evidence suggested that around 5-10% of the European population had at some point been a victim of workplace bullying. Although, the actual rates differ to an extent, they do not drastically juxtapose; supporting the overwhelming theme that workplace bullying remains a continuous and prominent issue in organisational culture. This is further supported through the basic comprehension of the questionnaire, with the four participants each accounting for how the bullying they had experienced had taken place, and the factors that facilitated its continuation. In seeking to generalis e these findings however, difficulties would be faced as no unilaterally agreed prevalence rates could be established. The only conclusion that could be formalised was that the issue remained a threat to both individuals and organisations. 2. Prosocial Recognition regarding the prominence of these behaviours brought into focus the hypotheses, particularly hypothesis one; that a negative relationship existed between the variables of prosocial behaviour and bullying behaviour. In relation to the response obtained from the questionnaire and the subsequent ANOVA analysis, it could be identified that this hypothesis was proven, with the relational significance being obtained. Comprehension of this analysis, in reference to the research question, would seem to suggest that the adoption and implementation of prosocial behaviour directly correlates with a reduction in bullying behaviour. Based upon this finding, it can be suggested that the creation of a culture that promotes prosocial behaviour would be an intellectual move, and one that would be likely to obtain success in diminishing the incidence and effects of workplace bullying. Relating these findings to the literature review, it can be met with support, with Griese (2013) speaking of it as possessing the potential to be utilised as a resilience tactic. By this, the author suggested that prosocial behaviour would reduce incidence of bullying, as the aim is to assist others and to attain social needs; something that would be severely hampered by acts of bullying. In respect to what has been identified thus far, the statistical evidence would seem to support the suggestion, as it shows firstly that bullying remains a predominant issue, and secondly the importance prosocial behaviours can play in eliminating workplace bullying. In applying these findings to the questionnaire, it can be acknowledged that the evidence gathered from the qualitative data supports the creation of a prosocial culture. The interviews conducted with participants via questionnaires, for example, highlighted that in many cases, failure to create prosocial behaviours and positive leadership from management was instrumental in allowing bullying to occur, and in some cases actually led to it being instigated by those in management. This in turn had an effect upon other people within the organisation, with bullying escalating from one-on-one to the creation of a climate of bullying where people felt compromised in their position. The perceived vulnerability that this inflicted upon workers, and in particular victims, reduced their ability to report their experience, as the appearance of bullying as an organisational wide issue resulted in the feeling that their claims would not be listened to; suggesting either nothing would change, or t he risk that the issue would potentially even intensify. This has important implications for both the organisation and management, with the recognisableneed for training to be put into place, setting behavioural boundaries and guidelines that promote the implementation of prosocial behaviour as a form of organisational strategy. The adoption of such training would have to extend itself towards raising awareness amongst workers, regarding the mechanisms available to them to report any grievances. This would be an integral component of the training programme, as in both the literature review and qualitative questionnaire, the findings outline a common perception held by victims, that there is either a sense of non-existent, or limited knowledge of the mechanisms available. Referring to the implications identified, in particular the need for training programmes to promote prosocial behaviour and counter the wider spectrum of workplace bullying, Branch et al (2012) expanded upon existing literature to provide support. The authors (2012) claimed organizational training designed to educate employees about bullying behaviours, the nature of its influence and equipping them with skills to address incidence of bullying, had been found to incur long-term, positive benefits, with improvements in attitudes, knowledge and behaviour. In particular, emphasis would be placed on equality training amongst management. This is important as reflection of the qualitative data highlighted that participant one had been victimised whilst on pregnancy leave, with a job offer being sent by management as a subtle technique of pushing her towards the exit. Equality of opportunity would not do this, but it does depict the necessity for organisations as a whole to create a culture, whereby managers are not capable of displaying such negative acts. What the collaboration of the data shows is that whilst it does occur, it is important the organisation itself implements training for managers, to create a line to be answered by management/organisation. The creation and implementation of the prosocial culture will helporganisations raise awareness and possess knowledge regarding how workplace bullying takes place, so that it can be identified efficiently and appropriately handled if an incident were to occur. Further support for the creation of a prosocial culture originates from the qualitative data. Participants claimed during their negative experiences, other employees had approached them and shared that they had noticed what was going on, but did nothing about it out of fear of being personally targeted. This outlines the importance for the creation of a prosocial culture, as the concept of looking out for the well-being of others and promoting positive behaviour would enable employees to acknowledge the sense of duty to report any acts which pose a threat to the elected culture. 3. Reporting and Long-term effects Examination of the qualitative data identified that none of the four participants reported their experience, citing that neither felt comfortable doing so. The participants highlighted the cause for this as being a lack