International Marketing of Marks & Spencer (M&S) in Vietnam Essay

International Marketing of Marks & Spencer (M&S) in Vietnam - Essay Example The focus in this paper is on Marks & Spencer (M&S), a UK-based company that was established by Michael Marks and Time Spencer many years ago, and it is now one of the largest clothing, food, and home product retailers in the world. The company has an ambitious goal, which is to become the â€Å"world’s most sustainable major retailer† by 2015. The company has a group revenue of  £8,733.0 million in the UK and  £1,0073 million in the international market. Providing needs and satisfying customers with the best product experiences across the world are the top priorities of M&S; in fact, they have continued to meet expectations of their 21 million weekly customers by expanding in many international markets. M&S has about 700 domestic retail stores in the UK and â€Å"361 wholly-owned, partly-owned, and franchised stores in 43 territories across Europe, the Middle East and Asia.† Macro-environment is one of the environmental issues that influenced the retail indu stry in Vietnam, as well as the industry’s growth prospect. This analysis will focus on major trends that have an impact on the organizational growth of foreign-invested companies including socio-cultural and demographics, technology, economic condition, ecology and physical environment, and political-legal. In every investment, understanding customs and behaviors of a certain country is one of the important factors to be successful in foreign markets. Vietnam is a socially stable country because of its economic renovation policies; however, social discrimination or divisions have been part of its local customs, particularly the treatment of men and women in the society, as well as the working and middle class Vietnamese. International businesses are placing a significant value on customs and cultures of their host countries because these are substantial in gaining a market share. Vietnamese customers are hard to please because they are price sensitive and value or quality co nscious, and doing business in the country needs patience because Vietnamese prefer to have lengthy negotiations. Furthermore, the family is the basic unit of the society in Vietnam; however, inequalities in terms of gender issues and classes can still be observed. For instance, men are considered superior or better than women in such a way that they have the power to make decisions for the family and do outside activities while women are left in the house to do household chores. This attitude is also practiced in the workplace wherein lower-level employees are not empowered to make decision, initiate change, and keep information without the approval of those in managerial positions. On the other hand, there is an unequal distribution of income and a biased tax system between rural and urban communities wherein taxes imposed to rural residents are higher compared to urban constituents; this event shows that government policies are concentrated to the growth of urban areas (Cao & Aki ta, 2008, p.12). Other urban biases are observed in terms of trade liberalization or industrialization, tax distribution among industries, credit admission, foreign direct investment (FDI) programs, employment opportunities, service access, and many more. In terms of demographics, Vietnam has a total population of 91,519,289 wherein 25.2%, 69.3%, and 5.5% of the population are 0-14, 15-64, and 65+ years old, respectively (Central Intelligence Agency, n.d.). This age structure implied that Vietnam is equipped with a high and substantial workforce, which is favorable to international businesses because the population is young. For instance, half of Vietnam’s total population is the young generation or â€Å"

Comparison of Cousin Kate and The Seduction Essay Example for Free

Comparison of Cousin Kate and The Seduction Essay After she has taken the decision about what to do about the lord, she hints that she regrets her relationship with the lord by asking questions. The girl in The Seduction also admits that she regrets her fling with the boy by asking questions, the tenth, eleventh and twelfth stanzas are all asking questions for example how did she feel betrayed? . Both of the poems make the reader feel sorry for the girls featured in them. The Seduction makes you feel sorry for the girl by using phrases such as and he muttered little slag and she sobbed in the cool locked, darkness of her room. From these phrases you learn that the girl is unaware of what the boy is really thinking about her. She also seems to be unaware that she could get pregnant. Cousin Kate makes you feel sorry for the maid by using phrases such as Not mindful I was fair and now I moan an unclean thing that might have been a dove. These phrases tell the reader that she was innocent and unaware of the consequences when she met the lord. I feel more sorry for the maid in Cousin Kate than the girl in The Seduction. This is because I feel that although the girl in The Seduction knew what she was doing was wrong, she did it anyway. She didnt have to have sex with him and although she liked him and it appeared that he liked her she should have known better. I feel more sorry for the maid because she says O cousin Kate my love was true, your love was writ in sand. She truly loved the lord, more than she believes Kate does. The maid also seems innocent. Another reason I feel sorry for the maid is even when she was with the lord, they didnt have a proper relationship, he didnt treat her very well. She felt like his plaything. She didnt mean anything to him. In The Seduction the atmosphere is conveyed well. In the beginning of the poem there is a sense that something will go wrong. Descriptive phrases such as the quiet bricks, far past the silver stream of traffic and far from the blind windows are a sign that things do not all go well. The adjectives are used to show that no one will be around to see whats going on. Another sign that something is going to go wrong is that the poem keeps reminding the reader that the girl is very drunk. We are twice reminded about the number of drinks shes had, these are he handed her the vodka and she knocked it back like water and as he bought her more drinks. The poem says she sat her head rolling forward. This shows that the girl is not in control of what she is doing. The imagery used in the poem is not very positive. The girl is said to be facing the frightening scum on the water. The use of frightening scum gives a very unpleasant image of the water. In the beginning of the poem the scum she faces is only on the top of that water, in the later stages of the poem, she feels the scum facing her is the rest of her life. The Mersey, green as a septic wound is also a negative simile. It gives a bad image of the setting, which gives an image of bad things to come. After the girl has discovered she is pregnant, the atmosphere is very powerful. Using strong verbs such as ripped and flung, cheated, creates this. At the end of the poem the girl is very depressed. She says: Better to starve yourself like a sick precocious child- Than to walk through town with a belly huge and ripe. We anticipate what will happen in the future. The atmosphere also changed in Cousin Kate. In the beginning of the poem the atmosphere is good. The maids says contented with my cottage mates which tells me that she is happy with her life before she met the lord. After this point she becomes angry and depressed. This is because the lord has left her for Kate. She becomes enraged and jealous. I believe that The Seduction is aimed at a younger audience than Cousin Kate. The Seduction uses much simpler language, although this could be because The Seduction was written much later. Both poems warn about pregnancy but The Seduction is easier to understand for people my age. I found The Seduction easier to understand and relate to because the language is more modern. In Cousin Kate the maid says the neighbours call you good and pure, call me an outcast thing. In The Seduction it says: And better now, to turn away, move away, fade away, Than to have the neighbours whisper that you always looked the type. In both examples the girls are worried about what other people (the neighbours) think of them. The mood of both poems is quite angry. In Cousin Kate, the mood changes from excitement to anger and jealousy. The maid is excited because about her future with the lord and their relationship. She is then angry about the lord leaving her to be with Kate. She is jealous of Kate because she took the lord away from her. However, the maid also feels quite proud because she has a son and Kate does not, she is smug. In The Seduction the mood also changes from excitement to anger. She too is excited about her relationship with the man. She is angry because the man left her, instead of feeling proud or smug at the end of the poem, she is depressed. The tones of the two poems are very different. In Cousin Kate, the writer (Rosetti) seems to be very sympathetic to the maid. She says that the maid has sex with the lord because she loves him and does not criticize her behaviour or suggest that she has done anything wrong by doing this. The tone of The Seduction however, does seem to criticize the girl. The writer (McAuley) seems to criticise the girls behaviour, she makes out that the girl deserves what happens. The phrase and he muttered little slag suggests this. I have found The Seduction easier to understand, mainly because the language is simpler and the images described are more modern. However I prefer the imagery used in Cousin Kate because I feel it is more original and interesting. I prefer phrases such as his plaything and his love and he wore me like a silken knot to his eyes as blue as iodine and green as a septic wound. On the other hand, I think the symbolism used in The Seduction is very effective, i. e. the confetti and the high white shoes. I feel that the main reason I prefer The Seduction is its easier to relate to for my age group. It is very hard to imagine what it would be like to be singled out by a great lord and then to be left for her cousin and having the lords baby on the way. I find it much easier to relate to The Seduction as I can understand how it must feel to have a one night stand and then become pregnant. 1 Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE JRR Tolkien section.

A Midsummer Nights Dream: Book Report :: A Midsummer Nights Dream, William Shakespeare

  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  A Midsummer Night’s Dream by William Shakespeare is a Athenian comedy. Some of the characters are fairies, kings, queens, and even lower class people. It is apparent what time period this story is from, because of some of the things that Theseus, the duke of Athens, and Oberon, the king of the fairies, say in it. One of these such quotes from Theseus is, â€Å" Go, Master of Revels. Stir up the Athenian youth to merriments, awake the pert and nimble spirit of mirth, and all of Athens shall celebrate.† Yet another quote talking about the Athenians is spoken by Oberon, â€Å"A sweet Athenian lady is in love with a disdainful youth. You will know him by the Athenian garments that he wears.†   Ã‚  Ã‚  Ã‚  Ã‚  In this story the lower class people are called mechanics. Before this story many people may have thought a mechanic could only be some who worked on cars for a living. Boy, were they ever wrong. The mechanics in this story are far to dumb to ever work on anything. They even manage to turn a Greek tragedy into a comedy, because of their lack of acting skills. One such character is Bottom, a line that he has to say is suppose to be serious and sad, but he turns it into something funny because of the way he says and acts it. â€Å" Thus die I, thus, thus, thus. Now I am dead. I die, die, die, die, die,† and yet he does not die for quite some time.   Ã‚  Ã‚  Ã‚  Ã‚  Some changes that the characters made through out the play were quite interesting. Puck, a kind of evil fairy, plays a trick on his queen Tatania. He changes Bottom, a mechanical, into a donkey and makes Tatania fall in madly in love with him. After a little while he decides to let her see what she was actually in love with and she starts to scream. It’s quite amusing that a fairy could be so evil. In all the other stories that are ever read make fairies out to be nice things that grant wishes and such. Who would ever think that they would play crewel tricks on people like that. Puck also puts a type of love potion in the eyes of Lysander and Demetreuis to make them fall in love with Helena instead of Hermia. Which also a evil plan.   Ã‚  Ã‚  Ã‚  Ã‚  This book was very interesting to read. There are some very interesting things to be learned from this book.

Mother- Tongue based Multilingual Education Essay

Transfer to the other languages once Filipino or English has been acquired to use these skills in thinking and articulating thought and Be used in the process of acquiring English and Filipino more effectively Social Development Maintains local language and culture while providing national/ international language acquisition and instruction Promotes learners’ integration into the national society without forcing them to sacrifice their linguistic and cultural heritage. Using the culture the child knows enabling immediate comprehension from which new concepts can be built- going form the known to the unknown. Academic Development Meaning based education that enables students to learn well with the understanding of what the teacher is saying. Be well prepared to enter and achieve well in the mainstream education system. Source: Gazette of the Philippines The WHY’s In an article by Cruz (2011) under grading P-Noy the country’s president Pres. â€Å"Noy Noy† Aquino said, â€Å"My view on this is larger than just the classroom. We should become tri- lingual as a country; Learn English well and connect to the world; Learn Filipino well and connect to our country; retain your mother tongue and connect to your heritage†. In light to the Legal basis in the 1987 Constitution (Article XIV Sec 7), For purposes of communication and instruction, the official languages of the Philippines are Filipino and, until otherwise provided by law, English. The regional languages are the auxiliary official languages in the regions and shall serve as auxiliary media of instruction therein, and as supported by the  1987 Philippine Constitution (Article XXVII Sec 30) which states that the child has the right to an education and to learn and use the language of his family, and as strengthened by RA 8780 EECD Law (Sec 5a) which states that schools a nd institutions shall use the child’s first language as the medium of instruction and Education for all should enable everyone to speak in the vernacular, Filipino and English, RA 9155 or EFA/MDG. Under BESRA KRT 3, all persons beyond school- age regardless of their level of schooling should acquire the essential competence to be considered functionally literate in their mother tongue in Filipino or in English. Theories of Language and Cognition This new approach in education in the Philippines under the Mother- Tongue based education in the newly implemented K-12 program has so much promise when it comes to having a solid foundation in literacy with children and thus this would create a ripple effect as they progress in their succeeding years not only academically but also in life itself. There had been several studies and researches done showing the efficacy of using the majority’s mother tongue language in learning a minority language, and in the case of the Philippines it is a country that embraces several mother tongue languages according to Lewis, Simons, Fenig (2013) the country includes around 120- 170 identified mother tongues spoken in different parts of the country; the Department of Education in the Philippines has somehow introduced and currently approved 12 mother tongues to be used in each respective areas that use such mother tongue languages, the 12 identified major language or lingua are as follow: a ) Tagalog b) Kapampangan c) Pangasinense d) Iloko e) Bikol f) Cebuano g) Hiligaynon h) Waray i) Tausug j) Maguindanaoan k) Maranao; l) Chabacano. Even with the studies and researches done to prove that having a good foundation of the understanding of the mother- tongue language of the child, there is still a whole lot of questions that rose with regards to parents’ aspirations for their children to learn English as early as Kindergarten since most have the mentality that learning the English language and being able to use the language in daily basis not only in school but also in social gatherings, homes and play area would make their children more appealing and would excel academically. To answer those questions, enlighten peoples’ mentalities and  to clearly understand the underlying effect of the benefits mother tongue based education offers; let us first see the theories that would explain the scientific workings of language in several context. Under the theories of Language and Cognition as described by Cummin (1981) he clearly illustrated under the Common Underlying Proficiency (CUP) that the basis for st udents to further learn a new language or L2 is the cognition and language fundamentals that student’s learned from their primary language or L1. In other words, if a student has a strong foundation and is competent in their L1, they are most likely to be competent in the acquisition of a second language, the L2. The Common Underlying Proficiency or CUP serves as the central operation system of both languages L1 and L2, Cummin (1981). In short, if there is comprehension on the water cycle in their L1, that formulated knowledge transfers to the comprehension of water cycle in another language or L2. In the Philippines’ case let us say that the water cycle as discussed in Bisaya (mother tongue used in Cebu) is learned it is of close certainty that learning the same context discussed in English (students’ L2) would also be learned by the students. Linguistic knowledge, as well as skills such as summarizing chapters, can also transfer between languages, Freeman & Freeman (2004). The results of many recent studies suggest that bilingualism can positively affect both intellectual and linguistic progress. These studies have reported that bilingual children exhibit a greater sensitivity to linguistic meanings and may be more flexible in their thinking than are monolingual children (Cumm ins and Swain, 1986; Diaz, 1986; Hakuta and Diaz, 1985; Ricciardelli, 1989). Most of these studies have investigated aspects of children’s metalinguistic development; in other words, children’s explicit knowledge about the structure and functions of language itself. Another concept under Basic Interpersonal Communication Skills (BICS) and consisting of the language skills that enables students to communicate in everyday social contexts at home or in group, Diaz- Rico & Weed (2006) and consists of more social cues, such as wave or a smile when a friend or acquaintance is seen, or a nod from a teacher or parent to affirm that the child is doing a good job. Since it is context embedded, L2 learners tend to develop it within 2 years; much more quickly than Cognitive Academic Language Proficiency (CALP). CALP can be seen of as academic, or school language and requires more complex thought  process such as categorizing and analyzing. It focuses more on â€Å"abstract and decontextualized† Diaz- Rico & Weed (2010), higher- order thinking skills are required from students in this aspect, since the lack of context clues that CALP provides, it can take up to five years for English Language Learners or L2 to develop. An important characteristic of the bilingual children in the more recent studies (conducted since the early 1960’s) is that, for the most part, they were developing what has been termed an additive form of bilingualism (Lambert, 1975); in other words, they were adding another language which is English as their second language to their repertory skills at no cost or disadvantage of their first language but instead these children were in the process of attaining high level of fluency and literacy in both of their two languages. To further develop such skills what teachers could do is to encourage students to keep reading stories, articles or animations in their native language for fun, or even talk about their day in school with their parents, guardians, friends and/ or social circle in their native language, and in order to allow for the development of BICS, teachers need to give students time to socialize throughout the school day. This time could be during a work time or even just at lunch and on the playground. Without many opportunities to communicate socially, English Language Learners will struggle with basic language development. In the aspect of the development of CALP in an English Language Learner is one that will take more time and thought on the part of the teacher. When introducing content-specific language in the classroom, it is helpful to provide student with visuals and realia as much as possible. Giving students the opportunity to visually picture the concept will aid their understanding. When the concept is more abstract, as is the case with more upper-leveled grades, resources such as charts, graphs and graphic organizers may be particularly helpful in the development of CALP. Cummins himself says that â€Å"not only does maintenance of L1 helps students to communicate with parents and grandparents in their families, and increase the collective linguistic competence of the entire society, it enhances the intellectual and academic resources of individual bilingual students†Ã‚  Cummins (2000). Children use language in social context, especially in building relationships, exchanging information, thinking and with the play of words and in communicating while learning. We know today that the ability to communicate is prior to linguistic development: before producing words to communicate, babies start to babble or show signs in order to communicate to their caregivers or family; then they start to name people and things around them to exchange information and make sense and meaning of the world they are in. As they continue to develop, their language develops and they become more sophisticated communicators; from then on their personality develops and when they go to school they start playing with other children and cooperating and use their language(s) to interact with peers and adults and to learn. Therefore, children need language to socialize, to communicate, to understand the world and to learn. As Harding and Riley (1986) write: â€Å"A child learning a language is learning about the world, about how it is organised and how it works. This is very different from the adult learning a second language who tends to work the other way round: he brings his world with him and uses the language to try to express it.† When placed in a bilingual or multilingual setting, children are going to learn in that context through their first language or L1 and that it is important to acknowledge several facts around L1: that is the language acquired from home and from birth to their social cir cle and it does not stop by the time children enter school. And that the additional language would not develop and progress similarly with L1 since L1 is already pre- existing. As a teacher, one should always remember that just because a student speaks English well on the playground, does not mean their CALP language is fluent. A teacher should encourage students to continue to read regularly in their native language, so that they can transfer these skills into English. As Cummins (2000) states: â€Å"Conceptual knowledge developed in one language helps to make input in the other language comprehensible. If a child already understands the concepts of â€Å"justice† or â€Å"honesty† in her own language, all she has to do is acquire the label for these terms in English. She has a far more difficult task, however, if she has to acquire both the label and the concept in her second language† Shoebottom (1996- 2012). Another tactic teachers can use is to allow students to work in groups with other who speak the same native language. Teachers could allow students to talk among  themselves, use pictures or dictionaries if they don’t understand something. Teach all students the vocabulary before starting an new unit, this can benefit the entire class. Never judge a student for not unde rstanding something taught to them in their L2. It had been noticeable that almost anywhere the minorities are taken for granted. They are expected, if not required to assimilate to the socio- political edifices, social practices, and the social standards which are mostly built by the majority. Even then the majority still treats them less than equal, if not less than human. And with regards to the minority in the aspect of language in the Philippines, this particular learning initiative is ideal to the schools who caters to disabled students and also to students who have special needs. And with this new program which is the MTB- MLE it is most likely to enhance and help them make meaning to the concepts and topics that are being introduced, it would eliminate one aspect of understanding the word, their only concern by then is understanding the concept since they already understand the language use in the introduction of the content, thus making it easier for them and making it personal and relatable. Since the aim of mainstreaming is to let students with special needs learn at par with regular students, this learning initiative would enhance that aim and would fully immerse students with special needs in the â€Å"regular world† it would also put them at par with the reality that regular students are in. This learning initiative would help these marginalized minorities through supporting the use of their mother tongue and helping them make sense of the words and the world they are in. In line with the salient features of this MTB- MLE learning initiative, this would be powerful in the development of their language literacy, thus providing them with a strong educational foundation on their first language and bridging it in learning another language either the Filipino language or the English language and also, enabling them to use both or all languages in their own discretion, and given that students with special needs find it challenging in transferring concepts and instantly making meaning on concepts compared to regular students, this learning initiative would put their mother tongue as their solid foundation in figuring out the meaning of  each topic and the concept introduced, making it less stressful and difficult. Another feature that was presented focused on Cognitive development of students and learners, and with MTB- MLE learning initiative it is based on the child or students’ own known environment and bridges their world to the wider world so as the concept of â€Å"Known to Unknown† and the build- up of higher order thinking skills as to where they are capable of doing, may it be figuring out money change, or deciding as to where the safest part of the road to cross; and the understanding concepts learned through their mother tongue would then be transferred in another language, and making it less confusing since there is already prior knowledge and familiarity o the concept. In the aspect of social development, since these minorities have difficulty with regards to their social skills, this learning initiative would enable them to make it less threatening and intimidating for them to engage themselves in social circles, practices and activities, may it be joining a person or two in the playground and engaging in a simple play or social gathering. MTB- MLE enables these students to use their known culture and enabling them to immediately comprehend social practices, activities and realities based on their known world outside those in school—their known world at home, encouraging them to interact and share what they usually do at home since the language used at home, is the same language used in school, activities and social practices in their learning environment. And the last salient feature discussed in this learning initiative is academic development, through MTB- MLE learning initiative, students with special needs are able to make meaning of what the teacher is saying since the language used is their mother tongue, the language most likely they use at home and are familiar to them. And also, it would allow this minority to be well prepared to achieve well in the mainstream education system as what most parents aspire their children to achieve. The learning experience of students with special needs would most likely be enhanced with this learning initiative since it is basing the acquisition of concepts, topics, context and ideas in their known language and allowing immediate acceptance to these concepts since the language used is already an experienced everyday activity. It would limit special needs students’ intimidation, threat and hesitation in engaging themselves socially, academically and emotionally, since they could clearly see that their fellow  students, as well as teachers are using the same known language with regards to teaching and learning, and putting them on the same standard as of the other regular students, also allowing the minimal feel on the difference of regular students and special needs students. This learning initiative would most likely encourage students to achieve more are would not make big concepts in different subjects intimidating since the language used are non- threatening to them, this would allow them to relate their everyday reality to the reality nationally, internationally and globally. Upon having a solid foundation on their mother tongue, students are also able to retain their local identity and national identity at the same time being able to find their global identity thus giving them a key to fully experience the world outside their known world through the help of worldwide web, media, and global activities. Though this learning initiative is very ideal to the marginalized minority which is towards students with special needs under mainstream program; this learning initiative poses a challenge to its proponents, especially the teachers, since being the product of the old education system which uses English as the medium of instruction and mother tongue was not in the picture in the whole education process, teachers would find it a constant challenge to cultivate their known mother tongue and use it in their teaching practices, learning once again how to write in their mother tongue at the same time being critical with the syntax and technicalities when it comes to the grammar in their mother tongue, since one could not directly translate English sentences to one’s mother tongue due to its arrangement and syntax. Teachers have to shift to what they have known, used and practiced in their education as well as their profession, it is a shift to learning and entertaining their mother tongue and incorporating it to their instruction; it would mean relearning terminologies and changes in outlines, instructional materials, resources, references, educational strategies and practices; these challenges are to be faced head on and demands consistency and result from stakeholders such as schools, parents, students and the government. This learning initiative is properly introduced and practiced, it would make a difference not only to the marginalized minority but also to the other students especially those who are struggling academically, and since theories involving L2 acquisition shows that having a solid foundation on L1 does not hinder any academic  performance rather than it supports and enhances the students understanding of concepts since the language used is their home language, the language that they have been familiar since birth, the language that they have learned to make meaning on this outside their academic world. The successful practice of this learning initiative would bring about better comprehending students, better learners, enhancement of higher order thinking skills, life skills and whole rounded learners. It would also promote unity in different localities in the same region, unity in schools and not having that glaring difference on status basing on the language spoken, unity in public a nd private school sectors, unity and uniformity in concepts taught. And as a teacher, I am moved to respond to this learning initiative by furthering and widening my skills and knowledge on my mother tongue since I personally am not confident to teach my mother tongue, since I grew up in an English speaking environment and in a family that used English in almost always at home. I am challenged to relearn my mother tongue and to have full command of my local language, and since the country is already adapting to MTB- MLE it is my responsibility as a future teacher to make into reality the aims and features of this learning initiative, making the learning experience personal to my future students and learners even if there are more than 30 students in a class, it is my responsibility to make sure that my future students would confidently be able to make sense and meaning to what I am conveying and saying with regards to teaching concepts, and also carry with it the encouragement for unity, uniformity and decrease the fear of being different in terms of understanding the language. Since this learning initiative is fairly a new concept to some, it is also my responsibility to share the beauty and its advantages, in the whole educational experience of a learner, it is my responsibility to make it known to others of the weight of such learning initiative in the enhancement and development of whole rounded learners and life- long learners. References Basic Education Sector Reform Agenda (BESRA), 2010. BESRA Key Reform Thrust 3: Influential social institutions and key social processes are engaged by DepED to support national scale attainment of desired learning outcomes. Retrieved from http://www.fnf.org.ph/downloadables/Basic%20Education%20Sector%20Reform%20Agenda.pdf Cruz, Isagani 2011. Grading P- Noy. PhilSTAR.com the Filipino Global Community. Retrieved from http://www.philstar.com/education-and-home/708011/grading-p-noy Cummins, J. & Swain, M. (1986). Bilingualism in education: Aspects of theory, research and practice. London: Longman. Cummins, J. (1981) Bilingualism and minority language children. Ontario; Ontario Institute for Studies in Education. Cummins, J. (2000) Language, Power and Pedgogy: Bilingual Children in the Crossfire. Clevedon: Multilingual Matters Diaz, R. M. (1986). Bilingual cognitive development: Addressing three gaps in current research. Child Development, 56, 1376-1388. Dà ­az-Rico, L. T. & Weed, K. Z. (2006). The cross-cultural, language, and academic development handbook, fourth edition. Boston, MA: Allyn & Bacon. Diaz-Rico, L. T. & Weed, K. Z. (2010). The crosscultural language, and academic development handbook: A complete K-12 reference guide(4th ed.). Boston, MA: Allyn & Bacon. Freeman, D. E. & Freeman, Y. S. (2004). Essential linguistics: What you need to know to teach reading, ESL, spelling, phonics, and grammar. Portsmouth, NH: Heinemann Hakuta, K. & Diaz, R. M. (1985). The relationship between degree of bilingualism and cognitive ability: A critical discussion and some new longitudinal data. In K. E. Nelson (Ed.), Children’s language, Vol. 5. Hillsdale, New Jersey: Erlbaum. Harding, E. & Ri ley, P. 1986. The bilingual family: a handbook for parents. Cambridge: Cambridge University Press. Lambert, W. E. (1975). Culture and language as factors in learning and education. In A. Wolfgang (Ed.), Education of immigrant students. Toronto: O.I.S.E. Lewis, M. Paul, Gary F. Simons, and Charles D. Fennig (eds.) 2013. Ethnologue: Languages of the World, Seventeenth edition. Dallas, Texas: SIL International. Retrieved from http://www.ethnologue.com Official Gazette of the Philippines (n.d). K-12 Basic Education Program: Salient Features. Retrieved from http://www.gov.ph/k-12/#Features Philippine Constitution 1987, Article XIV Sec 7: Education, Science and Technology, Arts , Culture and Sports. Retrieved from http://www.lawphil.net/consti/cons1987.html Ricciardelli, L. (1989). Childhood bilingualism: Metalinguistic awareness

Morality and Ethics

Morality and Ethics Morality and ethics are terms often used as if they have the same meaning. At other times, they are used as if they have no relationship to one another. I think most people realize ethics and morality have something to do with the concepts of good and bad. However, English is not like French, which has the Academic Fantasies acting as its linguistic jury – establishing what proper French is. English changes at the impulse of the crowded. One can bomb, and that's bad, but if one is the bomb, and that's good.The word â€Å"morality† has been co-opted by groups, such as the Moral Majority, making us think morality only deals with acts these religious groups think aren't proper, or are therefore immoral. The meanings of the terms â€Å"ethics† and â€Å"morality† can be differentiated based on their origins in ancient Greek and Latin, respectively. As a result, words that come into the English language from the Greeks often have meanings th at are primarily philosophical study, while the Latin-derived words imply â€Å"doing the thing. Ethics comes from the Greek word ethos – moral character or custom. Morality comes from the Latin word moralist – custom or manner. The words both deal with the customs or the manner in which people do things. Their modern meanings relate to the way people act – either good or bad. Morality, strictly speaking, is used to refer to what we would call moral conduct or standards. Morality is looking at how good or bad our conduct is, and our standards about conduct. Ethics is used to refer to the formal study of those standards or conduct.Sometimes, one refers to the study of conduct as moral philosophy, but that is less common than just saying â€Å"ethics. † One might say that morality is ethics in action, but in the end, the two terms can be used interchangeably. The study of ethics or moral philosophy can be divided into three broad areas: descriptive, normat ive and analytical or met ethics. Ethics deals with such questions at all levels. Its subject consists of the fundamental issues of practical decision making, and its major concerns include the nature of ultimate value and the standards by which human actions can be judged right or wrong.The terms ethics and morality are closely related. We now often refer to ethical judgments or ethical principles where it once would have been more common to speak of moral judgments or moral principles. These applications are an extension of the meaning of ethics. Strictly speaking, however, the term refers not to morality itself but to the field of study, or branch of inquiry, that has morality as its subject matter. In this sense, ethics is equivalent to moral philosophy.Although ethics has always been viewed as a branch of philosophy, its all-embracing practical nature links it with many other areas of study, including anthropology, biology, economics, history, politics, sociology, and theology. Yet, ethics remains distinct from such disciplines because it is not a matter of factual knowledge in the way that the sciences and other branches of inquiry are. Rather, it has to do with determining the nature of normative theories and applying these sets of principles to practical moral problems.Virtually every human society has some form of myth to explain the origin of morality. In the Louvre in Paris there is a black Babylonian column with a relief showing the sun god Shamash presenting the code of laws to Hammurabi. The Old Testament account of God giving the Ten Commandments to Moses on Mt. Sinai might be considered another example. In Plato's Protagoras there is an avowedly mythical account of how Zeus took pity on the wretched humans, who, living in small groups and with insufficient teeth, weak claws, and lack of speed, were no match for the other beasts.To make up for these deficiencies, Zeus gave humans a moral sense and the capacity for law and justice, so that they c ould live in larger communities and cooperate with one another. There is some difficulty, already known to Plato, with the view that morality was created by a divine power. In his dialogue Euthyphro, Plato considered the suggestion that it is divine approval that makes an action good. Plato pointed out that if this were the case, we could not say that the gods approve of the actions because the actions are good. Why then do the gods approve of these actions rather than others?Is their approval entirely capricious? Plato considered this impossible and so held that there must be some standards of right or wrong that are independent of the likes and dislikes of the gods. Modern philosophers have generally accepted Plato's argument because the alternative implies that if the gods had happened to approve of torturing children and to disapprove of helping one's neighbors, then torture would have been good and neighborliness bad. That morality should be invested with all the mystery and po wer of divine origin s not surprising. Nothing else could provide such strong reasons for accepting the moral law. By attributing a divine origin to morality, the priesthood became its interpreter and guardian, and thereby secured for itself a power that it would not readily abandon. This link between morality and religion has been so firmly forged that it is still sometimes asserted that there can be no morality without religion. According to this view, ethics ceases to be an independent field of study. It becomes, instead, moral theology.

Free Essays on Tyler Perry

You may not know Tyler Perry yet, but you will soon. He is a man who can do it all. The writer, actor and producer of urban gospel plays has just signed a deal with CBS to develop and star in a comedy series targeted for this fall. His trademark role is Madea, who totes a pistol full of blanks, smokes her glaucoma medicine, and can’t imagine how her daughter "got saved growing up in my house." Perry’s hybrid format mixes hilarious street comedy with spiritual messages and exuberant gospel songs. It’s a winning combination. This is Perry’s fourth play featuring Madea, a widowed grandma with a trouble seeking mouth and a bosom so enormous it grazes her chin when she jumps around excitedly, which she does a lot. Madea’s class reunion of 1953 is just an excuse for an outrageous cast of characters to share stories that are rich with opportunities for forgiveness. Christian themes and biblical phrases are a definitive part of the production. But the preaching is kept in balance by high quality acting, raucous dialogue, and voices that can steal your heart and make you dare to dream. Before he makes his appearance as Madea in Act 2, Perry plays Doctor Willie Leroy, who works as a bellboy who won’t carry bags, and a bartender who can only make rum and cokes, at a fancy hotel where all the action takes place. Leroy isn’t a real doctor. "My mama just named me that because she knew I was never going to amount to nothing." Leroy is a character who can’t get over how funny he is, and neither can the audience. I suspect a healthy chunk of the dialogue was successfully ad-libbed. Peter Wolfs’ two story set design is detailed and effective. The hotel lobby occupies the first floor, while the second floor bedrooms provide a setting for personal scenes between couples seeking truth and redemption. Supporting performances by David Mann as Mr. Brown and Chandra Young as Emma are two hi... Free Essays on Tyler Perry Free Essays on Tyler Perry You may not know Tyler Perry yet, but you will soon. He is a man who can do it all. The writer, actor and producer of urban gospel plays has just signed a deal with CBS to develop and star in a comedy series targeted for this fall. His trademark role is Madea, who totes a pistol full of blanks, smokes her glaucoma medicine, and can’t imagine how her daughter "got saved growing up in my house." Perry’s hybrid format mixes hilarious street comedy with spiritual messages and exuberant gospel songs. It’s a winning combination. This is Perry’s fourth play featuring Madea, a widowed grandma with a trouble seeking mouth and a bosom so enormous it grazes her chin when she jumps around excitedly, which she does a lot. Madea’s class reunion of 1953 is just an excuse for an outrageous cast of characters to share stories that are rich with opportunities for forgiveness. Christian themes and biblical phrases are a definitive part of the production. But the preaching is kept in balance by high quality acting, raucous dialogue, and voices that can steal your heart and make you dare to dream. Before he makes his appearance as Madea in Act 2, Perry plays Doctor Willie Leroy, who works as a bellboy who won’t carry bags, and a bartender who can only make rum and cokes, at a fancy hotel where all the action takes place. Leroy isn’t a real doctor. "My mama just named me that because she knew I was never going to amount to nothing." Leroy is a character who can’t get over how funny he is, and neither can the audience. I suspect a healthy chunk of the dialogue was successfully ad-libbed. Peter Wolfs’ two story set design is detailed and effective. The hotel lobby occupies the first floor, while the second floor bedrooms provide a setting for personal scenes between couples seeking truth and redemption. Supporting performances by David Mann as Mr. Brown and Chandra Young as Emma are two hi...

What happend essays

What happend essays In the mid-1950s, nuclear physicists confidently predicted that nuclear energy would usher in a new age for humanity. The cost of energy would be so low it would be almost too cheap to meter. They predicted that by the year 2000 there would be thousands of commercial reactors producing unlimited amounts of power. Like the horse and buggy, oil and coal would become little more than historical curiosities. With such a bright outlook for the future the engineers and scientists started to get careless. Then on March 28, 1979, an event took place that rocked the nuclear power industry so badly that it has yet to recover. That event was the partial meltdown of one of the reactor cores at the Three Mile Island nuclear power plant in Londonderry Township, Pennsylvania. The accident at Three Mile Island was a combination of equipment failures, design problems, and human error. It was even more that though it was a complacent attitude that the industry had as a whole as Harold Denton for mer Nuclear Regulatory Commission official said, We thought the plant was too well designed to have a serious accident. It was kind of like the Titanic.(CNN) It may surprise some people to find out how close we came to a major disaster and the shear amount of problems that occurred. To understand what went wrong you first need to understand how a nuclear power plant works. At the heart or every plant is its radioactive core. The core is a nuclear furnace creating heat by the splitting of atoms during a controlled chain reaction. Control rods that are raised and lowered into the core to control the rate the atoms split and there by controlling the amount to heat produced. To slow down the reaction the rods are lowered into the core, to speed it up they are raised or taken out of the core. Surrounding the core is the water in the primary loop. This water removes the heat generated by the core as it is pumped through th...

World Record for Fastest Wind Speed

World Record for Fastest Wind Speed Have you ever felt a strong gust of wind and wondered whats the fastest wind ever recorded on the surface of the earth? World Record for Fastest Wind Speed The fastest wind speed ever recorded comes from a hurricane gust. On  April 10, 1996, Tropical Cyclone Olivia (a hurricane) passed by Barrow Island, Australia. The equivalent of a  Category 4 hurricane at the time,  Ã‚  is 254 mph (408 km/h).   U.S. Highest Wind Before Tropical Cyclone Olivia came along, the highest wind speed measured anywhere in the world  was  231 mph (372 km/h) recorded at the summit of Mount Washington, New Hampshire on April 12, 1934. After Olivia broke this record (which was held for nearly 62 years) the Mount Washington wind became the second fastest wind worldwide. Today, it remains the fastest wind ever recorded in the United States and in the Northern Hemisphere;  the U.S. commemorates this wind record every April 12th on Big Wind day. With a slogan like Home of the Worlds Worst Weather, Mount Washington is a location known for having harsh weather. Standing at  6,288 feet, it is the highest peak in the Northeastern United States. But its high elevation isnt the only reason it regularly experiences heavy fogs, whiteout conditions, and gales: its position at the crossroads of storm tracks from the Atlantic to the south, from the Gulf, and from the Pacific Northwest makes it a bullseye for storminess. The mountain and its parent range (the Presidential Range) are also oriented north-south, which increases the likelihood of high winds.  Ã‚  Air is commonly forced over the mountains, making it a prime location for high wind speeds.  Hurricane-force wind gusts are observed at the mountains summit nearly a third of the year. but a perfect spot for weather monitoring which is why it is home to a  mountaintop weather station called the Mount Washington Observatory. How Fast is Fast? 200 miles per hour is fast, but to give you an idea of just how fast, lets compare it to wind speeds you may have felt during certain weather conditions:   blizzard winds blow at 35 mph or more;winds in a severe thunderstorm can gust in the 50 to 65 mph range;a weak category 5 hurricanes strongest sustained winds blow at 157 mph.   When you compare the 254 mph wind speed record to these, its easy to tell that that is some serious wind!   What about Tornadic Winds? Tornadoes are some of the weathers most violent windstorms (winds inside of an EF-5 can exceed 300 mph). Why then, arent they responsible for the fastest wind? Tornadoes usually arent included in the rankings for fastest surface winds because there is no reliable way to measure their wind speeds directly (they destroy weather instruments). Doppler radar can be used to estimate a tornados winds, but because it only gives an approximation, these measurements cannot be seen as definitive. If tornadoes were included, the worlds fastest wind would be approximately 302 mph (484 km/h) as observed by a Doppler on Wheels during a tornado occurring between Oklahoma City and Moore, Oklahoma on May 3, 1999.

Modest Proposal-Satire Essay Example | Topics and Well Written Essays - 500 words

Modest Proposal-Satire - Essay Example And even under Obama, the US is still involved in a deadly conflict in Afghanistan, in which many young men and women are dying on a fairly regular basis. Of course, in these situations, it was not just the US presidents who were sending their forces into war: Ho Chi Minh, Saddam Hussein, and Osama Bin Laden have also been there on the other side, sending their own forces (although fewer young women are among them) to die in the name of a politicized, extremist religion. The solution which I propose to the pervasive problem of war between nations is simple and effective, and it is amazing that no one has thought of it before. To fully understand the solution, you must put yourself into the boots of a ground soldier. It is no matter what army they are fighting for; you make take your pick. In every case, they are fighting for someone else. They are fighting because someone is telling them that, for example, Iraq has WMD, or that America is the Great Satan. A lot of them are young men and women with no personal, political, religious, or ideological stake in the war for which they are expected to lay down their lives. My friend Pat from childhood went to Iraq with the Navy; he joined the Navy out of high school as a way to earn extra money for college, and he wanted to buy a sports car, which he was able to do with his signing bonus. Pat did not care about Iraq or WMD: he could not even locate Iraq on a map. He had no personal dealings with, or vendett a against, either Osama Bin Laden or Saddam Hussein. For that matter, he didn’t like Bush; he used him as an example of a person who had a â€Å"free ride.† Now that you know Pat, and how much he didn’t care about the issues before he was sent to Iraq to risk his life, you might wonder who should have been sent, and who should have fought. Here is the simple answer: George W. Bush and Saddam Hussein. They are the

Lotus Rental Cars Research Paper Example | Topics and Well Written Essays - 1000 words

Lotus Rental Cars - Research Paper Example However, electric cars are more expensive than fossil fuel and hybrid cars due to the technological peculiarities. Therefore, buying electrical vehicles for business is a risky enterprise. Even though hybrid and electrical cars are more expensive than gas engine vehicles and company might lose profit, adding hybrid/electric cars to the company’s fleet will be a good investment for the enterprise which gives cars for rent. Accurate assessing of the situation and finding the right niche may give benefits to such a company as Lotus Rental Car CFO if the company decides to use electrical cars along with conventional. First of all, the benefit is connected to a reduced amount of costs spent on fuel. Among the clients of rental car offices people on business trips are the most frequent followed by tourists. Most employers that send their employees to business trip will rather pay extra dollar to rent a fuel efficient car like a hybrid than reimburse their employees for gas. Savings for the money on electricity are much more persuasive compared to fuel savings. It was estimated that driving about 15 thousand miles will cost for about $500 annually taking into account existing prices for electricity in the USA. The same distance will require $1900 for a gas engine. So it is possible to cover high prices for the electric car with money raised by fuel economy. And this argument will be important for those who take car for a rent. Electric /hybrid cars are perfect for rent because the driver can calculate his/her distance in advance and charge it at the company`s office and in several other places(Electric Vehicles, 2013). Maximum time that allows driving without extra recharge is about 8 hours now, and most people who rent cars especially for business trips plan to cover the distances which are not so great. However, it is important to understand that electric cars differ

Incident of Morales video Essay Example | Topics and Well Written Essays - 1000 words

Incident of Morales video - Essay Example However, the question remains: who is the one responsible for the death of Manuel Ortega? First issue questionable in the video was the hiring of the engineer Fred Martinez. He was a consultant of the competing company such that he is knowledgeable of confidential information about ChemiToil. Although it has been clarified that Fred did not sign any legal papers that restricts him from sharing secrets from ChemiToil, there is a difference between doing something illegal with doing something unethical. If Engineer Martinez revealed classified information to Phaust, he would have disobeyed the rule of practice stating that â€Å"Engineers shall not reveal facts, data, or information without the prior consent of the client or employer except as authorized or required by law or this Code (NSPE, 2007)† even if he is no longer en employee of ChemiToil. The fact, however, that Phaust has to formulate their own recipe for paint remover suggests that Fred did not disclose sensitive inf ormation from his former clients. It was also clarified that Fred designed the plant based on the preliminary documents from Chuck and Wally; not from the design of ChemiToil. These imply that the engineer did not do anything unethical regarding this issue of confidentiality. The next debatable issue came when 20 percent of the budget was cut off. The stress brought about by this event evidently caused the decisions that later lead to the death of their colleague. Fred did his job by clarifying to his bosses that there is a possibility for the project to be unsuccessful. However, it is also stated under the Code of Ethics that â€Å"If the client or employer insists on such unprofessional conduct, (the engineer) shall notify the proper authorities and withdraw from further service on the project (NSPE, 2007)†. Fred should not have let his boss Wally oppress him into following orders instead of making sure proper measures were implemented for the safety on the plant. The most alarming part of the whole video was when Wally talked to Fred about how everything is just about business and profit. He insisted that they should blindly follow orders from higher bosses. This part showed that the money restrictions were not only due to economic reasons but for personal gain. Wally risked the quality of the construction just to make sure that the employees get their bonuses. It was very subjective and selfish. Fred was also wrong to accept this reason. It is his responsibility to put the safety of everyone before personal gain. He should have reasoned out with Wally about this. They should not have kept this reason from the others. Everybody else was under the impression that there was no other choice except to cut expenses. It was one of the key scenes when the Mexican Official asked Fred what he thinks if the point in which the mistake was made. It made the audience start to wonder and be aware of the turn of events. It was when the Mexican official asked if eco nomic issues dominated the decision making of the project that Fred made a very unethical gesture. In this part, Fred denied being influenced by economic factors. It has been clear all through out the story that the restrictions were due to finances. It was clear that the characters understood perfectly the risks they are taking just because of money constraints. It is very much established in the Code of Ethics that engineers should be guided by the highest standards

Proposal for a dessrtation about (Company analysis and valuation) Essay

Proposal for a dessrtation about (Company analysis and valuation) - Essay Example 1.6.3 Sampling Technique Due to the nature of data to be collected, which are mostly secondary data, there shall not be any sampling techniques in place. Rather, the researcher shall use purposive sampling technique to select four petrochemical companies as well as to select the sources of data. Purposive sampling is when the researcher selects participants according to his discretion. It is a non-probability sampling technique. It will be useful in this situation to give the researcher access to his preferred companies and sources that he deems contain the most appropriate data he wants to work on. 1.6.4 Data Analysis There shall be both qualitative and quantitative data analysis of data collected. Quantitatively, figures from documents and websites shall be analyzed using tables, cross tabulation, percentages, pie charts and bar charts. There shall also be qualitative data analysis of the discretional views and interpretations made by the research on the data collected about the fo ur companies. Editing Process 1.6.2 Types and Sources of Data The major type of data to be collected will be valid and official financial statistics and statements of the companies. These shall be sampled from sources such as audit reports, financial statement, financial reports, error logs, and business plans of the companies. Useful and authentic internet websites such as websites of the World Bank, IMF and other authoritative business sites such as MarketLine and Global Insight shall be used. Because the researcher may not have direct interaction with the companies because they are spread abroad, he shall use financial database such as Euromonitor, Datamonitor, Datastream and OSIRIS to gather official data about the companies. 1.6.3 Sampling Technique Due to the nature of data to be collected, which are mostly secondary data, there shall not be any sampling techniques in place. Rather, the researcher shall use purposive sampling technique to select four petrochemical companies as well as to select the sources of data. Purposive sampling is when the researcher selects participants according to his discretion. It is a non-probability sampling technique. It will be useful in this situation to give the researcher access to his preferred companies and sources that he deems contain the most appropriate data he wants to work on. 1.6.4 Data Analysis There shall be both qualitative and quantitative data analysis of data collected. Quantitatively, figures from documents and websites shall be analyzed using tables, cross tabulation, percentages, pie charts and bar charts. There shall also be qualitative data analysis of the discretional views and interpretations made by the research on the data collected about the four companies.

Quench as World Leading Soft Drinks Brand Case Study

Quench as World Leading Soft Drinks Brand - Case Study Example According to the paper, Quench’s market position was particularly threatened by the media identifying their product as one of those with excessive levels of sugar. Given their customer base’s preference for healthy products, coupled to the focus on obesity as an urgent global health issue, Quench’s turnover has declined sharply and the company now faces an uncertain future. In this paper, solutions to the current problems faced by Quench will be identified and expert recommendation on how to regain lost market share given to Quench’s board of directors. The first alternative solution for Quench focuses on the company increasing their promotional and marketing strategies, specifically in consumer segments that are untapped. Quench could capitalize on their brand image within the sector, such as their good business practices and environmental initiatives and promote these to the consumers. By promoting their positive social and environmental initiatives, the y could gain an advantage with consumers who may dismiss Quench as another corporate entity out for profits. Rotfeld identifies comfort, simplicity, local sourcing, and going green as the food and beverage trend of 2013, which are aspects that Quench may use to advertise their environmental initiatives, in turn enticing consumers who are eco-conscious. With regards to comfort and simplicity trends, consumers are seeking to return to normalcy after the recent recession, as well as to resume pre-recession consumption habits. Quench could take advantage by re-energizing their brand and marketing its achievements in the social and environmental arena. However, this strategy has several limitations for Quench, including the magnitude of controversy around the company regarding unhealthy ingredients that may not be undone through promotion of its good deeds.

Technical feasibility of using forest biomass for energy Term Paper - 1

Technical feasibility of using forest biomass for energy - Term Paper Example Woody feedstock can be utilized to generate power and useful heat energy. Wood pellets are considered as a renewable energy source as it has low moisture content and give a great amount of thermal energy by a controlled combustion. According to the article â€Å"Wood to Energy: Use of the Forest Biomass for Wood Pellets† (2009), the writer states â€Å"Harvesting debris  or logging residues such as tops, limbs, and roots, and forest understory are promising feedstock alternatives for wood pellets†. Forest’s raw wood and wood from the sustainably managed forests can be utilized to produce wood pellets, which can be burnt on a small or large scale to produce energy (TheBioenergySite.com 2009). In the article â€Å"Sustainable Forest Biomass: Promoting Renewable Energy and Forest Stewardship†, Caputo (2009) writes â€Å"In fact, improved markets for woody biomass have potential to reduce costs associated with hazardous fuels reduction, wildlife habitat man agement, ecosystem restoration, and other proactive stewardship activities† (Caputo 2009). Today the feedstock used for the production of pellets comes from pulpwood chips. Logging residues can be a feedstock for the wood pellets (TheBioenergySite.com 2009). Because the smaller size of a pellet, it can be burnt easily and the residue could be utilized as a fertilizer. The residue which is a charcoal is mixed with soil to increase the water holding capacity of the soil. The produced large amount of energy can be utilized generate large amount power. The main factor that is associated with the wood pallets is that the controlled combustion of the wood pellets costs less as compared to any other conversion. Wood pallets can be gasified to produce synthetic gas which can be a simple process. The wood pallets are heated at a certain temperature. The heating of the wood pallets gives wood gas that is highly combustible gas and is capable of replacing natural gas. The wood gas can be utilized to produce steam in the

Quench as World Leading Soft Drinks Brand Case Study

Quench as World Leading Soft Drinks Brand - Case Study Example According to the paper, Quench’s market position was particularly threatened by the media identifying their product as one of those with excessive levels of sugar. Given their customer base’s preference for healthy products, coupled to the focus on obesity as an urgent global health issue, Quench’s turnover has declined sharply and the company now faces an uncertain future. In this paper, solutions to the current problems faced by Quench will be identified and expert recommendation on how to regain lost market share given to Quench’s board of directors. The first alternative solution for Quench focuses on the company increasing their promotional and marketing strategies, specifically in consumer segments that are untapped. Quench could capitalize on their brand image within the sector, such as their good business practices and environmental initiatives and promote these to the consumers. By promoting their positive social and environmental initiatives, the y could gain an advantage with consumers who may dismiss Quench as another corporate entity out for profits. Rotfeld identifies comfort, simplicity, local sourcing, and going green as the food and beverage trend of 2013, which are aspects that Quench may use to advertise their environmental initiatives, in turn enticing consumers who are eco-conscious. With regards to comfort and simplicity trends, consumers are seeking to return to normalcy after the recent recession, as well as to resume pre-recession consumption habits. Quench could take advantage by re-energizing their brand and marketing its achievements in the social and environmental arena. However, this strategy has several limitations for Quench, including the magnitude of controversy around the company regarding unhealthy ingredients that may not be undone through promotion of its good deeds.

Middle East Politics Essay Example | Topics and Well Written Essays - 1000 words - 1

Middle East Politics - Essay Example The main goal of this Anglo-American influence is to gain power and control on Middle East which is mainly due to their interest in the vast oil reserves in the region as well as western economic dependence. However, before the discovery of oil reserves in the region; Middle East was targeted by the western powers on the basis of religion (due to the presence different religions such as Judaism, Islam and Christianity in Middle East) and their interest in natural arable land. In the past, western powers had different motives behind this control but in modern times their main interest lies in those vast reserves of oil that has made this region attractive for the western super powers. As a result, these western forces are actively supporting the state of Israel due to their interest in oil reserves and to make Israel as their â€Å"closest ally† in the region. Due to their interest in gaining control upon Middle East; these western powers have played an important role in trigge ring this conflict by funding Israel though military aid and by supporting Israel in various international platforms. This conflict between Israel and Palestine revolve around different key issues between the two states such as control of Jerusalem, borders, water rights, security, violence against each other and Israel’s settlement in the West Bank. More than a dispute between two states; this issue is considered as a war between Arabs and Zionism by the Middle East. These Zionists represented the small Jewish population which was in search of settling down in a Jewish state. The increased immigration of Jews in Palestine triggered the conflict to grow more severe. This raised the tension between the Jews and the Arab population. In 1947, UN intervention gave an opportunity to Zionists to maintain their hold on 55% of the Palestine to the Jews. It was an irony to see that this group is consisted of 30% of the population with a 7% land control. It is also worth mentioning

Fiction - literature Essay Example for Free

Fiction literature Essay Hemingways modernist style of storytelling requires an impersonal narrator. The narrator describes the scene, and interjects small actions into the dialogue, but remains a facilitator for the reader to concentrate on the dialogue and the action of the story. The narrator in this story seems to tell the story as if it were a video clip, a nameless railway station somewhere between Barcelona and Madrid, ghostly white hills, a faceless waitress and an anonymous couple. The use of this narrator makes the reader look much deeper into the dialogue of the couple, because without the narrator spelling out the action for the reader, one is forced to interpret much more from the characters words. This modernist device tends to separate the reader momentarily from the text, so that the full impact of the story is not truly felt until one is finished reading. However, this device serves to make the story connect on a deeper level, and to have more impact as it hits one suddenly, instead of being built into a slow climax. From almost the beginning of his writing career, Hemingway employed a distinctive style which drew comment from many critics. Hemingway does not give way to lengthy geographical and psychological description. His style has been said to lack substance because he avoids direct statements and descriptions of emotion. Basically his style is simple, direct and somewhat plain. He developed a forceful prose style characterized by simple sentences and few adverbs or adjectives. He wrote concise, vivid dialogue and exact description of places and things. Critic Harry Levin pointed out the weakness of syntax and diction in Hemingways writing, but was quick to praise his ability to convey action The majority of his early novels were narrated in the first person and enclosed within a single point of view, however, when Hemingway wrote For Whom the Bell Tolls, he used several different narrative techniques. He employed the use of internal monologues (where the reader is in the mind of a particular character), objective descriptions, rapid shifts of point of view, and in general a looser structure than in his earlier works. Hemingway believed that a writers style should be direct and personal, his imagery rich and earthy, and his words simple and vigorous. The greatest writers have the gift of brevity, are hard workers, diligent scholars and competent stylistsÃ'Ž To explain Hemingways style in a few paragraphs in such a manner as to satisfy those who have read his articles and books is almost impossible. It is a simple style, straight forward and modest. Hemingways prose is unadorned as a result of his abstaining from using adjectives as much as possible. He relates a story in the form of straight journalism, but because he is a master of transmitting emotion with out embelli

President Franklin Delano Roosevelt: The First Green Politician Essay

President Franklin Delano Roosevelt once stated, â€Å"A nation that destroys its soils destroys itself. Forests are the lungs of our land, purifying the air and giving fresh strength to our people.† As the thirty-second President of the United States, during a time of worldwide economic crisis and world war, Roosevelt recognized and addressed the need for conserving and protecting the nation’s natural resources. Roosevelt put forth the necessary effort to not only raise awareness, but also create a change in the literal ‘land’ of the free. When Franklin D. Roosevelt (FDR) became U.S. President in 1933, he sought out the advice of modern-thinking experts in many fields in an effort to improve the then current environmental state of his country. It was not only Roosevelt who greatly expected results from these efforts, but his fellow citizens as well. With his long-term passion for nature and interest in the science of forestry and resource management, Franklin D. Roosevelt was particularly shocked by the waste of American natural resources during a time in which his country had such great need. In his inaugural address, he stated his belief on this subject before his fellow citizens, "Nature still offers her bounty and human efforts have multiplied it. Plenty is at our doorstep, but a generous use of it languishes in the very sight of the supply." This man knew of the rich treasures that lie within the loams and rolling hills of our country. He understood the benefits of its wealth, if employed resourcefully. His initia tives sought to intelligently utilize these resources while creating jobs for out-of-work Americans. Roosevelt’s environmental policies incorporated the emerging field of ecology with federal policies to manage watersheds, maintain forests, teach agriculture, and hold fast the flying soils of the southern plains. The main force behind this federal action was derived from the national surge in unemployment. The economic collapse of 1929 left millions of American citizens incapable of making a living. These unfortunate financial setbacks were most evident in the American southern plains region. Terrible drought combined with economic difficulty made it practically impossible for many farms in the rural mid-western United States to produce. Residents of Oklahoma fled westward to California, creating resettlement problems on top of already ... ...ull of national and global changes in the 1930s, a man put forth the effort to preserve the ‘the fruited plains’ of his country. If not for the measures taken by him, the national and rural appreciation for our natural resources might have come much later. In the midst of World War II, an economic recession, and a paralytic illness of polio, this man noticed and fully understood the importance of a harmonious balance between the nation’s people and its soils. Works Cited Black, Brian. "Roosevelt, Franklin D.." The Encyclopedia of Earth. 22 Aug. 2008. Encyclopedia of Earth. 24 Nov. 2011 . CCC Legacy. 7 Apr. 2011.. Ermentrout, Robert A.. ""Forgotten Men: The Civilian Conservation Corps"." 1982: Miller, Perry H.. Roosevelt's Forest Army, A History of the Civilian Conservation Corps. 1981. Roosevelt, Franklin D.. "Roosevelt Quotes." Brainy Quote. 25 Nov. 2011. . Roosevelt, Franklin D.. "Roosevelt's Inaygural Address." PBS. 25 Nov. 2011. .

Essay on Millays Relationships in Sonnet xxxi -- Sonnet essays

Millay's Relationships in Sonnet xxxi      Ã‚  Ã‚  Ã‚   In his 1967 book, Edna St. Vincent Millay, James Gray writes that "the theme of all her [Millay's] poetry is the search for the integrity of the individual spirit" (Gray 6). While searching for the uniqueness of the individual spirit, Millay's poetry, especially "Sonnet xxxi", becomes interested in how the individual works when it is involoved in a relationship and must content with the power struggles which occur within that relationship. Power struggles occur on many levels, but Millay works in "Sonnet xxxi" with the decision of a partner to deny her individuality in order to provide harmony within the couple. Ultimately, the poem demonstrates that happiness cannot be found when one partner chooses to deny themselves and their individuality.    In "Sonnet xxxi", Millay's woman mentally confronts her husband after he has insulted her intelligence by taking a book away from her and commenting, "What a big book for such a little head!" The woman complies with his insistance that she entertain him by primping and preening in fr...

Red, White, and Black Essay

By combining they were a stronger force against the colonists. Native American Relations in the first settlements: Relations characterized by resistance to the expansion of English settlement, submission into â€Å"praying towns,† and devastation through war and disease. Many of the Massachusetts Indians sought protection from Winthrop by selling their land and surrendering their independence. Pequot War: So-called war consisting of clumsy plundering by Massachusetts troops and raids by Pequots in 1637. The colonists eventually won the alliance of rival tribes and waged a ruthless campaign. The war tipped the balance of military power to the English, opening the way to New England’s settlement. King Phillips War: War between the Native American tribes of New England and British colonists that took place from 1675-1676. The war was the result of tension caused by encroaching white settlers. The chief of the Wampanoags, King Philip lead the natives. The war ended Indian resistance in New England and left a hatred of whites. Tuscaroras and Yamasees: Two opposing Indians tribes whose disunity lead both to destruction. The Tuscaroran people were defeated by the colonists with the help of the Yamasees in 1713, and the Yamasees were themselves defeated around 1715. Both tribes were scattered and soon disappeared. praying towns: Towns set up by puritan missionaries for Indian converts to spread puritan Christianity, the first of which, Natick, was founded in 1651. As the Indian population in the east waned, assimilation as â€Å"Praying Indians† became the only option besides retreating farther west. Beaver Wars: Wars that resulted from furious trading and hunting of Beaver pelts by the Dutch, the French, and the New Netherlands. The Overhunting of Beavers sent prices so high in 1742 that the Dutch armed the Iroquois and what resulted was bloody battles against Pro-French tribes. Slavery Begins: Followed the exploration of the African coast and the establishment of a slave trade Europe during the 15th and 16th centuries. The slave trade then moved in to America as the development of a plantation system in Virginia offered a market for slavery and the first slaves arrived there in 1619. Slavery remained small among the colonies, however because it was not yet profitable for slavery under the conditions. As trade and agriculture grew and a plantation system grew so did slavery. Barbados Code: Code adopted by Carolina in 1696 to control slaves at the will of their masters. It was often noted as an inhumane code but the society revolved around slaves, so laws like this were created in order to keep control in the society. White owners relied on force and fear to control the growing black majority in the Carolinas. Maryland Slave Code, 1661: The first actual definition by the colonies of slavery as a â€Å"lifelong, inheritable, racial status. It was issued by Maryland in 1661 in order to set up a distinct place for the slaves in the society. Out of the Maryland Slave Code of 1661 came the establishing of other slave codes that set up strict legal codes. Stono Rebellion: Slave uprising in South Carolina in 1739, in which twenty slaves robbed guns and ammunition from the Stono River Bridge along with killing civilians. Officials suppressed the rebellion and stopped any more chaos and da mage. It was a significant encounter because it caused white

Organizational Technology Plan Essay

Team C is researching University of Phoenix and the technology used at the school. The team will research new technology, workforce training, and recommendations to stay ahead of future challenges. In addition, team C will cover value chain analysis and primary technology the school uses for instructions. University of Phoenix has extensive support activities that students and instructors access daily. Team C will retrieve information and recommend ideas for UOPX to create a more enjoyable learning environment. The team will also cover the different ways UOPX uses the Internet to market products available to all stakeholders. Challenges University of Phoenix has set itself apart by creating a competitive advantage for working adults seeking to further his or her education. Points of differences include advanced technology and communication networks, service-oriented staff in a virtual environment, and easy access of training modules for students of all levels. Although technology has proved a point of difference for UOPX, it also is a hurdle for those intimidated by new advancements. Fear of technology is a consideration. The target market for UOPX is adults who have been away from college for 10-15 years or more. With this market comes a clientele removed from technology that did not exist when he or she enrolled in high school or college. This supports a strategy of establishing partnerships with organizations such as Microsoft or Apple to assist in managing server workload as well as attracting new customers. Staying ahead of the technology curve is essential, and organizations such as Apple can introduce new customers as well as offer new mediums of communication that can bring more awareness to each brand. One example would be developing an Apple tutorial available within the UOPX library. This would help to train, service the students, and enhance their academic experience. University of Phoenix needs to continue to enhance the on boarding process with orientation classes and a consistent stream of tutorials to engage new students to the online program. The current model includes communication networks including e-mail, blogs, chat forums and online forums. This is effective but will become dated if UOPX does not stay ahead of the technology curve. â€Å"Current struggles with bandwidth size for wireless networks is a good example of the need to anticipate and stay ahead of the competition† (Information Systems and Technology Articles, 2011). In addition to the software, it is important to be aggressive with hiring talent who is current with tomorrow’s technology. Recruiting from organizations such as Microsoft, Google, and other technology companies will inspire creative and innovative thinking that will assist in maintaining a competitive advantage and attract new markets. Value Chain Analysis University of Phoenix is an accredited college that is available for adult learners seeking a learning environment, which is flexible, has challenging curriculum, provides a supportive learning environment and is a top-rated college to attend. University of Phoenix has five goals that help students understand what key subjects are essential to his or her education; professional competence and values, critical thinking, problem-solving, communication, information utilization, and collaboration (University of Phoenix, 2011). University of Phoenix primary activities related to value chain analysis is apparent; the learning environment has been constructed. An online campus is available for those adult learners not able to attend an educational campus. The value chain support activities are readily available for any student to research via University of Phoenix website or by calling an academic counselor who can provide information and answer any student or potential students’ question or concern. Primary Activities University of Phoenix was technologically created so learners are provided the same learning experience as those students who attend on-campus classes. Virtual students can feel they are provided the same learning environment and are just as engaged as if sitting in a classroom. This technological edge gives University of Phoenix a competitive advantage over many other universities not offering virtual classrooms or just started to implement virtual learning. Dr. John Sperling, a Cambridge-educated economist and professor-turned-entrepreneur, established University of Phoenix in 1976. He saw an opportunity to cater to working adults seeking higher education by offering convenient class times at local sites (University of Phoenix, 2011). University of Phoenix is the nation’s largest private university, offering undergraduate and graduate degree programs at more than 200 locations as well as online in most countries around the world (University of Phoenix, 2011). Support Activities Many organizations use some type of support services put into place to help the people who need it. At University of Phoenix, there are support systems to help the students who require help. Most of the students at University of Phoenix are online students and the need for technical support and help desks are extremely important to facilitate with the success of the student. When students and instructors need to meet deadlines, the most important system in place is technical support. UOPX even has help desks for the student or teacher help him or herself instead of talking to a support specialist. Often this list is full of questions that can help solve many common problems. University of Phoenix has numerous types of help desks for the students not just for technical questions. (Regan and O’Connor, 2002. p. 246). UOPX has enrollment specialists and staff members available to help the student enroll in the program they are seeking and properly prepare for the upcoming course. Because University of Phoenix is predominantly online campus, help desks and technical supports are necessary from the start of the course to graduation to ensure the success of the instructors and students. These systems are in place and are usually 24 hours so that help is available when needed. Innovative Approaches University of Phoenix uses innovative approaches toward higher learning and uses the business technology to help them approach new information and old. Data mining is utilized by the business world to help them discover how customers like or dislike a certain product or process; University of Phoenix uses data mining to find new and old information that can be used in classes. Harvard Business School is considered one of the top business schools in the world; the professors teach information that can be useful in all business schools. The information taught by the Harvard professors is available online and in websites like those that are available in the UOPX library. By collaborating with sites like EBSCOhost, Gale PowerSearch, and ProQuest students can research information that has been reviewed by professionals from different sources. Another source of information and also a source of friendship that helps the University of Phoenix with communication, learning, and camaraderie are the e-mail, individual class threads. In addition, the new phoenix connect forums that allow students and faculty to keep in touch with each other. The online learning environment is new to many students and the idea that a person can receive his or her bachelorettes’ in an online class is hard for the professional world to grasp. According to a study about the online learning experience, â€Å"In comparing students who had and who had not completed online courses, Dobbs, Waid and del Carmen (2009) found that students who had completed online courses viewed the online experience as positive, would likely take more online courses and wished faculty would put more materials online† (Deggs, Grover & Kacirek, 2010). With this in mind, the online education experience is improving and using more technology to help students gain access to the material that is available. Internet Use University of Phoenix uses the Internet to recruit staff, for customer service and marketing purposes. In the instance of recruitment of new staff, one can find job listings on careerbuilder.com and the phoenix.edu site. This is an added benefit for University of Phoenix to uses the Internet to reach a larger demographic of potential staff. Staff recruiters are available via e-mail if there are questions or concerns. University of Phoenix is quite transparent and open for comments and suggestions. When dealing with marketing, one can stumble across a non-University of Phoenix site and see a banner that can be clicked on to, acquire information about the school. â€Å"University of Phoenix is recognized as the pioneer of online higher education and has been at the forefront of advancing education through technology for more than 30 years† (Mary Berry, UOPX). With Phoenix Connect alone, University of Phoenix is not only tackling customer service for students but also a marketing tool for the university. Banners, blogs, videos, and social networking are exceptional ways that University of Phoenix has used the Internet. Potential students want to know that the university is on the cutting edge and can provide a quality education. By having these avenues to research and learn online are additional advantages and benefits to students and potential staff. Organizations to Move University of Phoenix must remain a dynamic organization with regard to technology. Using Michael Porter’s Value Chain model, technology is a key support system that influences each of the value chains (NetMBA: Business Knowledge Center, Strategy, 2010). For University of Phoenix to continue to look ahead to future opportunities for growth the outbound logistics and operations units will need to adapt to change. The operations value chain for UOPX is the transformation of the raw materials into a finished product or service. This correlates to the network and infrastructure that UOPX uses today. Advances in technology affect UOPX more than most organizations because they rely on this technology as a primary support system to present the finished product to its customers. Technology advances to increase productivity and service will enhance the website, increase the efficiency and speed of service, introduce new tutorials, and change the design and brand of the network used by students. How the product is delivered describes Porter’s outbound logistics value chain (NetMBA: Business Knowledge Center, Strategy, 2010). Brick and mortar organizations would refer to this as the packaging and presentation. Phoenix presents this value chain as the online experience it provides the students. Enhancements and technology upgrades to the library, blogs, academic advisory center, and access to the writing and mathematics center for excellence contribute to the online presentation that UOPX provides for the students. Advancements in technology will drive change with Phoenix because it is more than just a support system for the value chains. People upgrade technology at home and at work via communication media, smart phones, and wireless technology. UOPX must embrace this change and adapt it to the current model to remain current with the expectations of its customers and faculty. Embracing this change will ensure that UOPX is keeping pace with the expectations of the public, and stay ahead of competition using technology as a point of difference. Manager Responsibility An essential part of organizational change is the learning curve involved in the implementation plan within the organization. The four phases consist of vital key components involved within managements grasp include unfreezing change, learning, change, and refreezing. Unfreezing change is the management skill of making sure that all parties involved within the change ahead, are current, and prepared for the learning curve ahead. Management must create urgency for the need to change toward each individual. The second phase will include a period of learning. This will be considered the urgency brought upon by the first phase of needing to be prepared for adaptation of change. During this period, the change will focus on changing the old attitude so that each individual is acclimated for the new company vision. Vision during the implementation phase is extremely important to guide each individual. The next phase is called the change phase that takes place after the unfreeze phase. The most optimal time to introduce this phase is once everyone has communicated his or her differences or concerns about the phase. This will include organized meetings within the company to brainstorm within each department. Final phase of this process is called the refreeze phase. The refreeze phase will inclusively bring together the entire process and knowledge gathered by each process. Staff will be encouraged to attend the advanced training sessions created to make the change possible. Through attending these sessions or training classes, each employee will unknowingly become more comfortable with the change. Implement Change Participation will allow employees to be part of the planning and implementation process; he or she can contribute to identifying and understanding the goals of the strategic plan. Education is another factor to help overcome resistance to change from employees. Leaders should educate employees about the strategy before and during the implementation process. Education is a method that supplies individuals with information he or she needs to understand the reason for change. A method a leader can use in the negotiating process is to identify and offer incentives to individuals who resist change such as giving him or her important role in the implementation process. Management and Knowledge Every business needs a good manager to be successful. Without a knowledgeable manager the business will not thrive. One of the most important jobs of a manager is the ability to find and recruit new employee’s that will be able to aid in the success of the business (Change Management Learning Center, 1996-2011). Once the manager has the employee trained and ready to work, the manager will need to have the knowledge to manage the employees. Successfully managing employees is not easy and would require the knowledge of the laws and regulations of employee’s rights. The employees represent the business and are the people that the customers turn to for help. If properly trained and managed the employees will be a huge reason that customers will be loyal. Customer loyalty is partly based upon how much the customer can trust and rely on the business. So training employees to be the best representatives is the absolute most import job of a manager. Managers are also responsible for overseeing the daily business to include stock and supply. It is important for a business not to run out of anything that will help them be successful. The manager must oversee that equipment is staying in good repair and that all the employees be responsible for his or her own duties. Also when needed a manager must restructure any plan or process not working up to standards. Because of changing times and constant technological upgrades new processes are a must, and where there is new processes there must also be new training to learn new processes. The manager is the one person who everyone goes to, when there is an issue or problem it is the manager’s expertise and knowledge that will help the employees to have a good working condition Areas of Manager Knowledge At University of Phoenix, management must be knowledgeable of process re-engineering and restructuring, innovating application of goods and services approaches to managing employees as a vital element in the value chain, methods of achieving, and maintaining customer loyalty. To remain and compete as one of the top nation’s largest private universities offering degree programs in 200 locations as well as online courses in many countries around the world. An organization must be aware of what consumers want and need to keep up with the changing times and remain successful. â€Å"Planning is specifying the goals to be achieved and deciding in advance the appropriate actions needed to achieve those goals† (Bateman & Snell, 2009) . In today’s world of technology, University of Phoenix must be able to invent new ways of advancing the company, coming up with competitive advantages while staying progressive, looking for revolutionary technological advances. Planning involves analyzing current situations as well as projecting and estimating future requirements. Company Preparedness Top management in any company has the responsibility to communicate the organization’s vision and guide strategic planning. Consistent and clear communication with team members is other key factors to identify desired outcomes. Leaders will achieve success by simply communicating with the team his or her shared vision, achieving milestones, and celebrating large, or small wins. Team members should share in the vision without fear of reprimand because he or she voices an opinion or challenges premises. Internal Resistance Organizations understand that changes in technology are a constant in today’s business. Management needs to understand that with those changes individuals will react differently depending on how the information is conveyed to the employee. Management understands that individuals will have issues or concerns with new technology changes in the workforce. Individuals who have those issues or concerns should understand that management has his or her best interest in mind when making those changes. Organizations that have a direct communication style with those individuals will ask members of his or her staff what his or her thoughts are with the new change. This will give direct feedback regarding what individuals think about the changes. Individuals, who express those concerns, are more apt to understand the change and move forward. Managers who will use this style can understand that not all members of his or her staff will express his or her concern. Management should develop a straight talk with individuals when he or she has gathered information about any changes in technology within the organization. Management should be straightforward with individuals when the information is needed to be communicated with individuals so that the individual can understand the change and how this will affect his or her job. Employees who are included with developing changes will understand those changes and work on developing a positive attitude toward those changes. Management should understand that some individuals will not understand the changes and do not want to make those changes. Individuals who are part of those groups should be addressed as individuals who need extra attention and understand what concerns that he or she has. Those individuals are people who do not understand those changes and should have extra training to help those individuals with his or her issues. Management should include trainers with any new change in technology so that individuals could be trained on the new processes with the company. Trainers with a hands-on approach with employees are a tool that can assist with the negativity an employee may experience. Employees will be more open to express his or her concern with a coworker who is a trainer. The trainer can take that information and pass it on to management. Management can sit down and come to positive conclusions for all parties involved to provide better solutions to employees. The solution to resistance from employees during technology changes can be implemented differently. It depends on the individual and not every individual will be positive with any change in an organization with technologies. Management needs to let people know the benefits of those changes, and involve as many people as possible to ensure people can understand the changes. Involvement and open talk with employees with make the resistance dwindle as much as possible. Management must prepare for those changes and be open with individuals to show him or her change. Effective Communication of Change Companies are prone to change regardless of how hard an organization attempts to limit changes. Companies like University of Phoenix embrace change because they know it drives the competitive edge. Recently University of Phoenix went under some drastic changes for the betterment of the school and most important the students. This was highlighted in the media as well as on the Internet. One example of how the university effectively communicated changes was by having their representatives speak to the media and reporters about why they were changing compensation for employers and eliminated staff members. The following is a statement from a representative at University of Phoenix about changing compensation, â€Å"We are the first to do so among proprietary schools, and it is an important change that is clearly something that regulators and policy makers in Washington want to see† (De Groote, Michael of Deseret News). This statement alone lets any potential student know that the reason for the change is to align with what the government wants to see. This puts in the customers mind that the UOPX is serious about abiding to guidelines and policies. Making such a statement is a bold move and advantageous in creating the competitive edge for the university. Because the university is the first to make such a change this allows students whether new or old, know they are serious about the accreditation of the school. They proved this by making a tough decision even though it may have displayed weakness but were essential at the time. Ownership UOPX markets itself as an accredited institution that provides education at the highest level. It provides students an online library with resources that represent the integrity of the university and the product UOPX delivers to its students. This information and the content provided represent the outbound logistics and the sales and marketing value chain for University of Phoenix. The university packages this information to attract students to the benefits and value of the product. Accuracy, quality, and flow of this information (outbound logistics) will determine the success of this value chain and the impact on the entire system. If this value chain breaks down the synergy of the organization will be lost. The raw materials and operations value chains can be managed perfectly but if the logistics of the customers’ access to this information is flawed, UOPX will fail. More important, technology becomes a key support to this value chain because the content, accuracy, and accessibility of this information is a primary point of difference for UOPX. Leaders must have excellent communication with the technology team and logistics team to coordinate the product in a way that offers value to the student but not overwhelming him or her with complicated application to access the information. Accuracy and quality of the information will reflect the sales and service value chain. UOPX markets itself as an institution that affords students every benefit of a traditional brick and mortar university. With that statement UOPX must ensure that all information obtained from the students complies with privacy regulations and material found within the university library is credible. Communicate Change University of Phoenix is at the forefront of technology in an educational environment. The company is continually looking for the best technology to be used in the adult education field. To stay at the top as the largest private university the organization must be able to communicate internally with employees and externally with customers. Different resources reach out to different individuals. Apollo Group is the parent company of University of Phoenix. Within the walls of the company Apollo group uses several ways to communicate with employees about technology changes coming down the road. The organization uses both broadcast e-mail as well as individual e-mail to relay information on technology researched, beta tested, and progressed pertaining to the implementation plan. The organization uses an internal website and network to allow employees to learn more about different projects and give input to the project teams. Employees can access training materials for the new technology implemented or considered for implementation. Social Contract Social contract will meet these principles of social contract through actively contributing revenue earned through the successful implementation of new technology. This shows the benefit rather than just the revenue by exemplifying to the public that this company is in support and contributes to welfare of society and not just focused on maximizing profit. University of Phoenix’s annual report will highlight the progress of our social responsibility on many levels. Including furthering members of society education, minority help, donations to arts, and social welfare agencies that will improve many social conditions. Through implementing a well planned/organized technology, these standards of ethical issues will be met. Ethical issues concur with the science of human duty to one another. Giving social responsibility to society exemplifies an easy and unique decision for our future investors. â€Å"Primary functions, such as product research and development, production, and marketing; and support functions, such as human resources, public relations, and information systems† (Regan & O’Connor, 2002, p. 17) are extremely important primary functions involved in actively and directly involving the production and marketing for this product. The IT department expanded to other departments of the new technology will correlate a focus on organization-wide management to develop skills of knowledge management in training and development issues. Ownership Any organization has social responsibilities to the community and the employees. Technology plays a role in that responsibility. Not only does University of Phoenix use technology to service its customers but also to help the employees of Apollo group. The University of Phoenix uses secure technology programs to transmit information with the Department of Education and Direct Loans. The student’s social security number, birth date, contact information, and sometimes banking information must be secure. Personal information must be protected because of privacy rights set in place by the federal government. One of the largest reasons to protect this information is identity theft. This would be the biggest failure of social responsibility. Technology Technology is used to help employees as well. Apollo group employs people across the nation. Human resources to provide benefits and pay to all employees use technology. Paperwork for different types of leave is transmitted electronically. Changes in personal information are kept on the human resources website. The University of Phoenix uses technology to improve and support the well-being of the employees. Through the internal intranet system, the employees have access to resources to become healthier, physically, and mentally. Through the same HR site, employees can view paychecks, vacation, sick hours, change personal information, and complete training. Technology is continually being used to help employees. Many items have to consider when researching going global. In fact, the world is becoming a smaller place in terms of business. With all the new technology, it is easy for a business to be productive in other countries. E-mail, video teleconferencing, the Internet, and e-commerce are some of the methods used by businesses so that they can be in more than one place. Many rules apply that may make the transition difficult if not known. Possessing an IT manager is a must when going global because of the rules and regulations of other countries for the Internet. Web accessibility in some countries is limited that would make setting up the Internet in another country difficult. Each country has policies and procedures that must be followed in order for use of the Internet to be used (W3C Web Accessibility initiative, 25 August 2006). This means that a company should understand the policies and procedures before they purchase their property in the country. Being online will be one of the m ost important tasks this business will have. Without the use of the Internet the business will be, blind so to speak from their sister locations, and this may pose a problem to the company. The long term effects of cultural and languages differences on a company’s business operations can be positive and negative for an organization depending on how that organization is prepared for that development. Organizations must understand the countries culture when expanding to that country. Different cultures have different customs that is acceptable and unacceptable in that country. The long-term effect of an organization moving into a country and conducting business not fully aware of those habits and customs in that country can result in very negative for that organization. Different nations have different customs that he or she is accustomed too. If an organization crosses those lines in the form of the employee, those employees will not work as effetely as he or she should. This happens because of an individual upset with the organization and spending more resources complaining about what had happen. This result for the organization will take time to resolve to make things work for the better. That organization must communicate with the employees and other members of the community what the goal is for the organization. If the goal is positive for both the organization and country than that business will result in a win-win solution for everyone involved. In an organizations standpoint it should be able to communicate effetely so that miscommunication cannot accrue. If an organization does have miscommunication, the organization must be able to correct that miscommunication as quickly as possible to save the organization from down time. Organizations can benefit from expanding globally if it is done correctly. The correct way to do this is to have research done on the country that the organization is looking to expand. This will ensure that the organization is successful in working with that organization. The long-term effect for doing business that must expand to stay competitive is positive for the organizations and expands employment for other people involved. Expansion is a necessity for organizations. With that necessity, the expansion should have the research needed to support effective communication within that organization. Ownership UOPX markets itself as an accredited institution that provides education at the highest level. It provides students an online library with resources that represent the integrity of the university and the product UOPX delivers to its students. This information and the content provided represent the outbound logistics and the sales and marketing value chain for University of Phoenix. The university packages this information to attract students to the benefits and value of the product. Accuracy, quality, and flow of this information (outbound logistics) will determine the success of this value chain and the impact on the entire system. If this value chain breaks down the synergy of the organization will be lost. The raw materials and operations value chains can be managed perfectly but if the logistics of the customers’ access to this information is flawed, UOPX will fail. More important, technology becomes a key support to this value chain because the content, accuracy, and accessibility of this information is a primary point of difference for UOPX. Leaders must have excellent communication with the technology team and logistics team to coordinate the product in a way that offers value to the student but not overwhelming him or her with complicated application to access the information. Accuracy and quality of the information will reflect the sales and service value chain. UOPX markets itself as an institution that affords students every benefit of a traditional brick and mortar university. With that statement UOPX must ensure that all information obtained from the students complies with privacy regulations and material found within the university library is credible. Communicate Change University of Phoenix is at the forefront of technology in an educational environment. The company is continually looking for the best technology to be used in the adult education field. To stay at the top as the largest private university the organization must be able to communicate internally with employees and externally with customers. Different resources reach out to different individuals. Apollo Group is the parent company of University of Phoenix. Within the walls of the company Apollo group uses several ways to communicate with employees about technology changes coming down the road. The organization uses both broadcast e-mail as well as individual e-mail to relay information on technology researched, beta tested, and progressed pertaining to the implementation plan. The organization uses an internal website and network to allow employees to learn more about different projects and give input to the project teams. Employees can access training materials for the new technology implemented or considered for implementation. Social Contract Social contract will meet these principles of social contract through actively contributing revenue earned through the successful implementation of new technology. This shows the benefit rather than just the revenue by exemplifying to the public that this company is in support and contributes to welfare of society and not just focused on maximizing profit. University of Phoenix’s annual report will highlight the progress of our social responsibility on many levels. Including furthering members of society education, minority help, donations to arts, and social welfare agencies that will improve many social conditions. Through implementing a well planned/organized technology, these standards of ethical issues will be met. Ethical issues concur with the science of human duty to one another. Giving social responsibility to society exemplifies an easy and unique decision for our future investors. â€Å"Primary functions, such as product research and development, production, and marketing; and support functions, such as human resources, public relations, and information systems† (Regan & O’Connor, 2002, p. 17) are extremely important primary functions involved in actively and directly involving the production and marketing for this product. The IT department expanded to other departments of the new technology will correlate a focus on organization-wide management to develop skills of knowledge management in training and development issues. Ownership Any organization has social responsibilities to the community and the employees. Technology plays a role in that responsibility. Not only does University of Phoenix use technology to service its customers but also to help the employees of Apollo group. The University of Phoenix uses secure technology programs to transmit information with the Department of Education and Direct Loans. The student’s social security number, birth date, contact information, and sometimes banking information must be secure. Personal information must be protected because of privacy rights set in place by the federal government. One of the largest reasons to protect this information is identity theft. This would be the biggest failure of social responsibility. Technology Technology is used to help employees as well. Apollo group employs people across the nation. Human resources to provide benefits and pay to all employees use technology. Paperwork for different types of leave is transmitted electronically. Changes in personal information are kept on the human resources website. The University of Phoenix uses technology to improve and support the well-being of the employees. Through the internal intranet system, the employees have access to resources to become healthier, physically, and mentally. Through the same HR site, employees can view paychecks, vacation, sick hours, change personal information, and complete training. Technology is continually being used to help employees. Many items have to consider when researching going global. In fact, the world is becoming a smaller place in terms of business. With all the new technology, it is easy for a business to be productive in other countries. E-mail, video teleconferencing, the Internet, and e-commerce are some of the methods used by businesses so that they can be in more than one place. Many rules apply that may make the transition difficult if not known. Possessing an IT manager is a must when going global because of the rules and regulations of other countries for the Internet. Web accessibility in some countries is limited that would make setting up the Internet in another country difficult. Each country has policies and procedures that must be followed in order for use of the Internet to be used (W3C Web Accessibility initiative, 25 August 2006). This means that a company should understand the policies and procedures before they purchase their property in the country. Being online will be one of the most important tasks this business will have. Without the use of the Internet the business will be, blind so to speak from their sister locations, and this may pose a problem to the company. The long term effects of cultural and languages differences on a company’s business operations can be positive and negative for an organization depending on how that organization is prepared for that development. Organizations must understand the countries culture when expanding to that country. Different cultures have different customs that is acceptable and unacceptable in that country. The long-term effect of an organization moving into a country and conducting business not fully aware of those habits and customs in that country can result in very negative for that organization. Different nations have different customs that he or she is accustomed too. If an organization crosses those lines in the form of the employee, those employees will not work as effetely as he or she should. This happens because of an individual upset with the organization and spending more resources complaining about what had happen. This result for the organization will take time to resolve to make things work for the better. That organization must communicate with the employees and other members of the community what the goal is for the organization. If the goal is positive for both the organization and country than that business will result in a win-win solution for everyone involved. In an organizations standpoint it should be able to communicate effetely so that miscommunication cannot accrue. If an organization does have miscommunication, the organization must be able to correct that miscommunication as quickly as possible to save the organization from down time. Organizations can benefit from expanding globally if it is done correctly. The correct way to do this is to have research done on the country that the organization is looking to expand. This will ensure that the organization is successful in working with that organization. The long-term effect for doing business that must expand to stay competitive is positive for the organizations and expands employment for other people involved. Expansion is a necessity for organizations. With that necessity, the expansion should have the research needed to support effective communication within that organization. To allow a company to grow, the expansion globally may need to take place. Whereas this would be an excellent feat to take on, there are technology issues that can occur in the process. It is best to prepare oneself for any technology issue that may arise. First, it is important to understand where the company plans to spread globally and if that country is capable of meeting the standard s required in the United States. One issue that may arise is some â€Å"countries lack the infrastructure to support such technology† (Encyclopedia of Business, p. 1). If this occurs, a solution may be establishing intermediate technology for the time being. Another problem could be security when business is conducted online. Other countries may not uphold the same privacy acts as The United States therefore customers could suffer because of this. One key issue would be the Internet and how quickly information can be communicated. Looking at University of Phoenix the online students would suffer in another country if they did not have comparable Internet to the United States. This would hinder their schooling, and this would not be something the university would want for the student. Another factor would be the time difference and tech support available for students who need it in other time zones. Hence, it is crucial to research and know the location thoroughly so these technology issues would not take place. Team C completed extensive research on University of Phoenix’s technology plan and current upgrades. UOPX has a business description of giving all individuals the chance to receive a degree to improve his or her marketability and improving his or her lively hood. Technology has an enormous impact on UOPX because a majority of students attends classes on-line. The university has a stringent policy on proper conduct of students and faculty. UOPX requires and expects all stakeholders to respect and treat all students and employees with proper etiquette. In addition, UOPX has students and instructors around the world. This requires UOPX to establish technology and support staff that is well versed in the technology that is used by all stakeholders. UOPX has consistently been on the for-front of technological advancement for on-line classes. The university has consistently sought out the best and brightest individuals in the technology field to stay ahead of all other on-line universities. Because of being on the for-front, UOPX has continued to set the standard with-in the for-profit universities. References Information Systems and Technology Articles. (2011, April). Wireless Infrastructure: Can our Current System Handle Bandwidth Demands. Retrieved from http://www.phonix.edu University of Phoenix. (2011). Introducing PhoenixConnect: The University of Phoenix Academic Social Network. Retrieved from http://www.phoenix.edu/colleges_divisions/business/articles/2011/01/introducing-phoenixconnect-the-university-of-phoenix-academic-social-network.html Regan, E., & O’Connor, B. (2002). End-User Information Systems: Implementing Individual and Work Group Technologies. [University of Phoenix Custom Edition e-Text]. : A Pearson Education Company. Retrieved from chap7,pg.6 , TEC401 website. Deggs, D. Grover, K. Kacirek, K. (Sep. 2010) EXPECTATIONS OF ADULT GRADUATE STUDENTS IN AN ONLINE DEGREE PROGRAM. College Student Journal, 01463934, Sep2010, Vol. 44, Issue 3 retrieved June 4, 2011 from EBSCOhost Bateman, T.S., & Snell, S.A. (2009). Management: Leading and Collaborating in a Competitive W orld. (8th ed.) McGraw-Hill. University of Phoenix, (2006-2011), retrieved on June 2, 2011 from http://www.phoenix.edu/ Change Management Learning Center. (1996-2011). An Overview of Change Management. Retrieved from http://www.change-managment.com/change-managment-overview.htm http://www.deseretnews.com/article/700088460/University-of-Phoenix-enrollment-drops-because-of-changes-to-enrollment-recruiting-practices.html NetMBA: Business Knowledge Center, Strategy. (2010). The Value Chain. Retrieved from http://www.netmba.com W3C Web Accessibility initiative. (25 August 2006). Policies Relating to Web Accessibility. Retrieved from http://www.w3.org/WAI/Policy Regan, E. A., & O’Connor, B. N. (2002). End-User Information Systems: Implementing Individual and Work Group Technologies (2nd ed.). Pearson, NY: Prentice-Hall.