Final Monster Energy Bars

Have you ever thought of eating energy drinks like Red Bull, Monster, AMP, NOSE and Rocks instead of drinking. We are not talking about any food item which will take you hours to cook food. It is not a product which comes in a large box or you have to heat it. Instead, we are launching a product which will save your time in cooking when you will eat it will provide you instant energy, nutrients and vitamins with four delicious and tempting flavors. The wait is over!! It's a launch of a product which is known as â€Å"Monster Energy Bars†, the name says it all.It is a bar which provides energy and revalidated as suggested by our tagging â€Å"To Recharge the World† Monster Beverage corporation, always believed in innovating new product with different flavors and proved themselves by satisfying customer taste buds. Monster is leading in the market for energy drinks in terms of flavors. The target group for â€Å"Monster Energy Bar† is 19 to 33 years; mainly individ uals who live an active sports life, corporate professionals, students, active youth. The product ingredients include various health factors related to our daily life.Packed with all natural ingredients such as fruit extracts, rotten, cocoa and caffeine, Monster Energy Bar is a great source of energy on the go. In the present scenario most people leaving a busy life often is avoiding healthy food and the necessary protein and calories intake which can cause health issues. Offering most of the great flavors and ingredients featured in energy drinks, Monster Energy Bar is likely to appeal all existing Monster Energy drink fans and new consumers. Mission Statement: We truly believe that time is the most valuable asset.Our main goal is to give our customers the most natural, nutritious and great tasting energy in the fastest way possible. We appreciate each and single one Of our customers and we know that our success and growth comes from not only meeting their needs, but exceeding expe ctations of our loyal consumers. We, as a team work really hard, to insure that we keep surprising and inspiring our customers with great new flavors. It makes us happy if our product helped someone to have a more productive day, reach the finish line, or simply go that extra mile.Macro – environmental analysis The macro environmental analysis is essential for the company. This analysis will help us to know whether the outside forces are beneficial for the many or not. The below are the forces which will help to determine the analysis for the product: Demographic forces will help to analyses the gender, age, income, and location. Monster Beverage Corporation already has its own target market, since â€Å"Monster Energy Bars† is a new product in terms of category and the aim is to provide energy on the go.The target market will be male and female between the age group of 19 to 33 years. The â€Å"Monster Energy Bars† are priced in such a way that youth such as st udents as well as professional (corporate people) can afford it. Strategically, location is targeted where here is lot of sport's activity, young students and commercial place are located. Economic: Sports nutrition is non-essential considered by customers, so the affordability plays an important role to market. The other factor which can affect is inflation.During inflation the spending habits of the people will change. Also, sports nutrition and particularly energy drinks and energy bars are recovering after the economy recession and appear to still growing. (Canadian Community Health Survey, 2005) Natural Forces: The natural forces which affect the products are natural calamities like earthquakes, floods, cyclone, etc. The other product ingredients related natural forces for energy bars contain Caffeine and Turin as their major ingredients which in high intake be considered not good for health.This is creating a shift to natural resources such as grains, natural caffeine or fruit based for health reasons. Technological: New trends are emerging in the sports nutrition business which is focusing on the delivery of new experiences through the development of new technology to improve the manufacturing process. Political/Governmental Regulations: The political and government regulations may affect the product. Food and drug administration may regulate the product because â€Å"Monster Energy Bars† contain caffeine content and other energy enhancements.The other impact which can affect the product is change in the government, new rules for the specific industry / category and changes in taxes. Cultural Forces: It is well known fact that Canada is multi-cultural- It has a diverse cultural where people are coming across the world. Although people are from different culture the main priority is healthy and convenient lifestyle, and sports nutrition products (I. E. Energy bars which provide energy) are the option to satisfy this need. The sports nutrition is s egmented in main categories: body builders, Pro / Amateur athletes, recreational users and lifestyle users. Canadian Community Health Survey, 2005) Marketing Segmentation: We will segment the market on the basis of Geographies, Chirography's, Demographics and Behavioral. Geographic Segmentation: This segmentation will consist of our target market location. As monster energy bar is the source of energy which is targeted for youth, sport's athletics and corporate people. The potential in the sports nutrition market is around IIS $4. 6 Billion (Euro monitor International 2010). Also is important that the maturity in energy drinks market drives the opportunity to expand the market towards the energy bars, in order attract new customers.The proportion of residents by province shows that British Columbia has the highest rate with 64% of people physically active followed by Yukon with 66% and Ontario the third with 54% (Canadian Community Health Survey, n. D. ). Chirography's Segmentation: The chirography's segmentation is based on various aspects like social class, lifestyle and personality characteristics. This segmentation will help us to identify the people from different lifestyle, their aloes and beliefs. Behavioral Segmentation: This segmentation will help Monster to segment their customers on the basis of usage of the product.The consumption of the bars will help us to segment the product to the target customers. Mostly customers are going to use for snack purpose, instant energy or during hectic work schedules. Demographic Segmentation: The demographic segmentation will help to segment the market on the basis of different perspective from customers. Monster Energy Bars will also be percept in another way because it is not just a natural bar. It is an energy bar which is healthy and active, targeting age group from 1 9 to 33 years.Also, the way We use to segment the marketing is considering the physical activity in the population by Age, Income, Gender, and p hysical activity preference in Canada. The household income play an important role a report shows that 32% of people with the highest income are physically active followed by 29% of high middle and 26% with middle household Income (Canadian Community Health Survey) Genders: Both Female & Male (with higher focus on males) Age: 19 to 33 province main focus and launch: British Columbia and Ontario MarketSegments: Young working professionals, college students and sport oriented, athletic people Income level: Middle to high Income Market Segmentation and Target Market The target market are based on the statistics that shows that the age range is important to consider because young men and women from 12 to 18 are physically active, we cannot target people under 18 due to ingredients in the energy bars and also the price is also a factor for the segment. The target market for our segment is 19 to 33 years which align very well with our product.To launch the product we will focus on Vancouv er, BC where sports s jogging, biking and swimming are the most common for the people and finally the income household targets from Middle to High in zones as: Anymore, Bellary, Greater Vancouver, Lions Bay, North Vancouver, West Vancouver (Census Data, Statistics Canada, National Housing survey, 2001). Multi-segments Our product is multi segment because Monster E Bar can benefit any type of consumer by providing instant energy. 1st Segment: Young males and females involved in various sports and recreational activities. ND Segment: Youth, college students and young working professionals. Is your product designed for consumers or business or both†¦. Why? The product is designed for consumers. Today consumers are very busy in their day to day life. Consumers are going out for long hours they can grab this bar and have it anywhere. It's for the people who needs source of energy, workout and for the students have very hectic schedule, many occasions they are rushing for meetings an d usually skip their meals. This bar is being very useful for them; it will keep them active and provides the ARQ aired energy.Why is the target market you selected profitable, sustainable, and how does it align with your product? The target market is profitable and sustainable because Monster Energy Bars has the potential to satisfy the customer needs by delivering the additional energy for the physically active people and professionals with busy work hours which directly align our target market. The initial launch itself is with four different flavors which will provide consumers to try new and different options Also, within the segment the household income of the target market is good and they will have the willingness to pay for the product.Decision on New Product Name: Strategically we have opted for name â€Å"Monster Energy Bar†. Monster Beverage Corporation has its own goodwill and very well renowned in the market for its energy drinks product. We chose this name beca use this company is well established and has provided various options to consumers in terms Of flavors and preferences. It is a new product that never existed before. It is energy drink that is in form of a bar. Monster Energy Bar is a new kind of energy bar based on ingredients and flavors of existing energy drink It's the first time when the energy drink is introduced in a form of â€Å"Monster†. Bar. â€Å"Monster† Energy bar is a soft and moist bar infused with combination f cacao, coffee and fruit flavors. It is the first and only energy bar on the market that does not consist of granola, oats, nuts and dried fruits, and is completely opposite to the rest of crunchy and chewy granola energy bars. Has absolutely different texture than a regular energy bar on today's market. â€Å"A 2009 Angus Reid survey for Contra Foods Canada found that 53% of working Canadians spent their lunch break reading, surfing the Web, or not stopping for lunch at all.If they do stop for lunch, they only break for 16-30 minutes, speaking to the need for convenience. Other attributes are also needed-?32% are looking for healthy ingredients, 25% are looking for quality, and 17% are looking for flavor. † (CNN Newswire Company, 2009) Our product is created to solve the issue above. It combines all natural, high quality and great flavors that along with compact size makes a perfect option for a quick, nutritious meal substitute that not only tastes great, but provides strong source of energy.Product Strategy The main strategy of our team is introduction of new, innovative and best fit solution for consumers when it comes to satisfying a need for extra energy. Our product is created to not only attract new potential consumers and early adopters who are willing to pay a higher price for a great quality; but entice already existing consumers to switch to our product. Thus we are planning on gaining a share of energy' bars market and keep on extending it with introduc ing new variations and flavors in the future.Upgrade Currently we are entering the market with four main flavors (Monster E Java, Monster E Cranberry/Raspberry, Monster E Citrus, and Monster E Banana). As our product will be growing we will expand the brand by introducing new labors, sizes and a bar that will consist of two flavors in one bar. We will also be able upgrade the quantity in which we sell our product by introducing such options like a bundle of two or three bars. But still it can be append with other monster products.At the same time our bar would be a perfect add on with a customer who frequently purchase energy drinks (especially Monster Energy) and would buy our energy bar on top of that. Packaging Packaging is very essential for any product development. The strategies we are going to use for packaging of â€Å"Monster Energy Bars† are clear visible of amen, logo and flavor. The logo will be same as â€Å"Monster Energy Drinks† because it has already cr eated image in the mind of the customers. This will help to draw attention towards existing customers and generate new customers.We are going to use airtight, vacuum, packaging with black, red, orange and yellow colors (corresponding to each flavor). The bar is going to have very clean and distinctive design and matte finish. The packaging will have English and French version of nutrition facts, ingredients, manufactured date, best before use and it will be certified by government (all of the ingredients are approved by required health standards). The packaging will be recyclable. On the shelves, bars would be displayed by color: black (Java), red (Berry), orange (Citrus), yellow (Banana) in that order.Pricing Strategy While launching our product we will use skim pricing strategy where we are going to set the price higher that other regular granola bars and energy drinks which are our main competition. We want our bar to be percept as a new, innovative, high quality product. By choo sing skim pricing strategy we are aiming to establish a recognizable, high quality product that will attract early adopters and those people who follow the latest trends and innovations and are looking for new and exciting products and flavors on the market.The MSP is 52. 4 CAD with a mark-up of 71 % from the unit cost of $0. 7 CAD, and there's is a margin of 48% for the wholesaler. MSP $2. 40 Wholesaler price $1. 34 Cost $0. 70 There is a cost per unit of $0. 7 CAD, includes Manufacturing materials, labeling and packing. The expected mark up for the product is 48% assuming that 44% will be the cost of the wholesale. We have calculated the cost which contains overhead expense, cost of goods sold, etc. As we have adopted skimming marketing strategies the price margin is also higher.Our MIMIC should be one that can create and nourish profitable relationships with our target customers and create an avenue for purposeful dialogue with them. For our Integrated Marketing Communications st rategy, we are going to incorporate the producer marketing activities to retailers and wholesalers who resell to our target customers, the rationale behind this is to ensure trade promotion(Cooperative Advertising) by producer and personal selling, as well as to enhance sales promotion by wholesaler or the retailer and public relations.

Animal Farm Assignment Essay Essay

â€Å"What methods does Napoleon use in order to gain absolute power and why is he successful?† In the novel Animal Farm, Napoleon uses cunning, treachery, propaganda and a number of other skills to gain, create and maintain power. His efforts to manipulate with lies and powerful vocabulary – in the form of Squealer – are successful, as they confuse the simple-minded animals. When the animals protest, Squealer’s eloquence, combined with the threat of violence makes the animals stop questioning and believe in Napoleon’s leadership. The loyalty and trust the animals have in Napoleon make it easy for him to take advantage of them and rise to absolute power. One of the most important methods Napoleon uses in Animal Farm is propaganda and the spreading of lies. Because Napoleon is not a very good speaker, he uses Squealer, as well as the sheep, to manipulate and convince the other animals whenever they have doubts. With Snowball his competition as leader, Napoleon struggled to make speeches that successfully portrayed his ideas. So, Napoleon trained the sheep to break into their favourite slogan of ‘four legs good, too legs bad’ whenever Napoleon felt the animals needed reassurance. The sheep, however, were not enough support for Napoleon in his efforts to gain control. His main ally was fellow pig Squealer, whose eloquence and ability to ‘turn black into white’ proved the biggest aid in fooling the other animals. With Squealer by his side, it became easy for Napoleon to get exactly what he wanted at the expense of the other animals, who believed the entire time that everything that happened was in their best int erest. For example, at the beginning of Animal Farm, the three pigs Snowball, Napoleon and Squealer start to become greedy by taking all the milk and apples for themselves and they justify this act by saying it’s for the common good of the entire farm. Squealer twists the truth and uses statistics to convince the other animals that it is necessary for the pigs to have these things because â€Å"the whole management and organization of the farm depends on† the pigs. The animals soon come to believe that the pigs are actually being selfless, and not at all greedy. Throughout the novel,  Napoleon broke several of the seven commandments of Animalism. When this happened and animals became suspicious, Napoleon had the commandments altered by adding extra words that would make his actions guiltless. When the pigs moved into the farmhouse and took up residence there, the animals became concerned at the news they were sleeping in beds – which they believed one of the commandments to forbid. When the animals went to check the seven commandments inscribed on the barn wall, it now read â€Å"No animal shall sleep in a bed _with sheets_†. Although no one remembered the commandment had mentioned sheets and the animals were quite puzzled, they accepted these changes to be true. This is an example of Napoleon re-writing history to gain privileges and justify his dictatorial role. He managed to change facts and make the animals believe because they could not remember or think for themselves. Another method Napoleon used to gain control was fear tactics. Napoleon threatened the animals in various ways, both physically and verbally without them realising. The team of vicious dogs that Napoleon had trained to be his â€Å"secret police† were used as an easy way for him to scare the animals on the farm. Whenever another animal questioned Napoleon or even wanted to stand up to him, the simple presence of the dogs would leave them silent and terrified. The mixture of Squealer’s strong words and the growls of his three-dog team were so threatening that the animals would accept any explanation or lie without questioning. For those who even attempted to turn against Napoleon, there were severe punishments. Through the killings and show trials Napoleon eliminates anyone who is likely to threaten his leadership. The others who are killed have angered him in some way and he uses their death as a warning to the other animals not to disobey him. The verbal threat that is made several times throughout the novel is mostly said by Squealer. He constantly threatened the animals that if they didn’t co-operate, â€Å"Jones would come back† and that thought alone scared them into doing anything Napoleon asked. The animals were constantly told how much better things were with Napoleon around and they were so terrified that Jones would come back and make their lives miserable. They did everything Napoleon wanted because they were  fearful of the consequences and what would happen to the farm if they didn’t do as they were told. Napoleon gained complete power through the exiling of Snowball and elimination of competition. When, early on, despite Napoleon’s efforts, Snowball managed to get most of the animals support on the matter of the windmill, Napoleon knew Snowball was a threat to his position. If Napoleon did not do something, Snowball would soon become the unquestionable leader of Animal Farm. So, he god rid of this danger. Using the dogs he had trained in secret, he banished Snowball from the farm. Without Snowball in the picture, Napoleon became the undisputed leader. During the novel Napoleon would turn every situation to his advantage, regardless of whether it hurt others or not. For example, when the windmill topples, he tells the animals that Snowball is the cause and turns every animal against him. From then on he makes Snowball a scapegoat. Whenever something goes wrong, it is immediately blamed on Snowball. This makes the animals feel that they are lucky to have Napoleon instead. It is also an easy way out for Napoleon as it keeps the animals from finding out where the blame really lies. This secures Napoleon’s leadership position as he will not be blamed for anything that goes wrong and this creates the illusion that Napoleon’s ruling is perfect, making him indispensable. Through killing any animals that appose him or threaten his leadership role on the farm, Napoleon strengthens his power over the animals. Napoleon was able to gain such control because he and the other pigs were a lot more intelligent than the other animals on the farm. Because the animals could not read or write, they were very naà ¯ve and Napoleon took advantage of their trust. The animals so desperately wanted the idea of Animalism to work that their commitment and loyalty blinded them to what was really happening. Napoleon’s charisma and intelligence fooled the animals into believing everything he said, although their lives were changing for the worse everyday. In the novel Animal Farm, Napoleon uses any means necessary to fool the naà ¯ve animals surrounding him. His intelligence and charisma made it easy for him  to use propaganda, sneakiness and fear tactics to manipulate his way into power and maintain control over the farm and animals. In the end of the novel, the animals ended up in basically the same position they started because of Napoleon’s ‘reign of terror’.

Management Case Studies

Ans 1:- Rollerblade, the popular skate manufacturer based in Minnetonka, Minnesota. Rollerblade has been one of the leading firms in the fast growing high performance roller skate marketplace. Rollerblade was in a bind. The product literally could not be shipped out the door. The managers found that workers were not able to ship products because, as a result of poor storage structures, they could not find the products. Once they were found, overcrowded aisles, in addition to other space constraints, still prevented efficient shipping because the workers could barely manage to get the products out the door. We were out of control because we didn’t know how to use space and didn’t have enough of it,† said Ian Ellis, director for facilities and safety. â€Å"Basically, there was no more useable space left in the warehouse, a severe backlog of customer orders, and picking errors were clearly in the unacceptable range,† added Ram Krishnan, Principal of NRM Syste ms, based in St. Paul, Minnesota. With retailers as their primary customers, the customer competitive imperatives that are being affected by Rollerblade’s inventory problems are mainly of services i. . delay in deliveries, as stated above they were facing problems in making deliveries on time, no shipment was reaching on time. These delays will effect a lot on their customers as the retailers want to sell them and if the products were delayed the retailers will also have to suffer in loosing their customers which will in deed result in backing off from the Rollerblade’s only. Rollerblades were lacking behind in technology so as to meet their customer demands they need to improve their technology. Ans 2:- JIT, or just in time, inventory is a inventory management strategy that is aimed at monitoring the inventory process in such a manner as to minimize the costs associated with inventory control and maintenance. To a great degree, a just-in-time inventory process relies on the efficient monitoring of the usage of materials in the production of goods and ordering replacement goods that arrive shortly before they are needed. This simple strategy helps to prevent incurring the costs associated with carrying large inventories of raw materials at any given point in time. For a product like Roller skates, a just in time inventory system might not be that useful as the problem with roller skates isn’t associated with production means whereas it is with the time of delivery. The problem arises after the product is manufactured and is dispatched for the delivery. The main problem with them was for the storage and then reallocating it as there was no systematic way of storage and finding it and sending it for the delivery on time. To solve this problem technology was required rather than just in time inventory system. Ans 3:-

The 1979 Revolution and Modern Day Iran Research Paper

The 1979 Revolution and Modern Day Iran - Research Paper Example This paper gives a detailed analysis of the history of Iran from the time of the revolution of the 1979 to the modern day Iran. The Shah The Rise of the Shah Mohammed Reza Shah Pahlavi came to power in 1941 after the allied forces forced his father to abdicate the throne to him fearing that the father would cooperate with the Nazi Germany (Rehan, 4). By doing this the allied forces hoped to develop a great influence in the region. However, in the early 1950s the allied forces got a rude shock when Shah’s hold on power was challenged by the Prime Minister, Dr. Mohammad Mossadegh. Under the country’s constitutional monarchy the prime minister had a lot of powers and Mossadegh took advantage of this power and nationalized Iran’s petroleum industry without the knowledge of the British and the US (Rehan, 4). This move angered the two countries and in 1953 they organized a coup de tat that deposed Mossadegh and established the Shah who had been forced to flee after the first coup attempt against Mossadegh failed. After the success of this second coup, Pahlavi Shah was allowed to return to power but as a de facto autocrat who was sympathetic to both the United States and the United Kingdom. Shah remained in power until 1979 when he was overthrown. The Shah’s policies When Pahlavi replaced his father on the throne, he wanted to carry on with his father’s reforms but failed to do so because of a contest for control of the government that erupted between him and Mossadegh. He became involved with the affairs of the government and opposed the prime minister, and as a result established himself as a very important ally of the west (Rehan, 4). For example, in 1976 he disregarded the Islamic tradition by changing the Islamic calendar to imperial calendar when he marked Cyrus’ birth as day one as opposed to Prophet Muhammad’s flight from Mecca to Medina. Nevertheless, in the country Pahlavi advocated reform policies, culminatin g in the 1963 white revolution, which included eradication of illiteracy, land reforms and the expansion of voting rights to women (Rehan, 5). He also allocated oil revenues to various agencies and projects, and directly supervised the Iran’s security organizations and armed forces. The Effects on the Shah’s Policies on the People Although some of the shah’s policies were of great benefit to the country, most of them especially the white revolution policy received great oppositions. The policies provoked religious leaders and caused civil unrest in the country. The religious leaders were against the policies because of the fear of losing their traditional authority over the shah. The growing uncertainty of the shah’s rule also provoked the intellectuals who were seeking democratic reforms. His ties with the United States and the British was also strongly opposed by the Iranians and considered as anti-Islamic (Rehan, 5). The Revolution Causes of the Revolu tion The causes of the 1979 revolution are unclear and remain a subject of historical debate. However, as indicated in most historical books, the revolution occurred as a result of the people of Iran being fed up with the Shah’s rule which was characterized by corruption, ill-conceived modernization programs, suppression of civil liberties and western loyalties (World Savvy Monitor, par 5). The Shah was considered by many to be a puppet of the western power, oppressive, corrupt,

Research Methods Essay Example | Topics and Well Written Essays - 1750 words

Research Methods - Essay Example And the trend has accelerated in the past year.† Deputy Chief Patrol Agent of the Border Patrol’s Rio Grande Valley Sector Reynold Garza (2005) said that criminals continue to cross the U.S. borders with Mexico and Canada. Several sources indicated the need for greater border security through a wide range of technological, legislative, and military interventions (Antal, 2010; Meyers, 2003), as well as global agreements (Taylor, 2005). Aside from the need of securing the borders, there are also calls for the consideration of ethical and human rights dimensions of border security (Arreolo, 2010). The U.S. government is called by the international community to consider the rights of poor workers and people searching for an asylum to migrate to the U.S. In addition, some sources argued for the weight of understanding cultural geography, when finding and evaluating solutions to border issues (Arreolo, 2010; Hemphill, 2009). This essay discusses the issue and arguments surroun ding border security. Furthermore, it explores the two most common research designs in criminal justices studies, which are considered in conducting the research for this issue. Finally, it explains the chosen research design and its possible problems and ethical solutions. Statement of the Issue The main issue is that border security measures that are currently employed by the U.S. government are insufficient in responding to the complex issues of legal and illegal migration. The U.S. already employs a wide range of technological, legislative, and military interventions (Antal, 2010; Meyers, 2003), as well as bilateral agreements (Taylor, 2005), but border security issues continue to persist (Antal, 2010; Barlett et al., 2004; Meyers, 2003; Wein, Liu, & Motskin, 2009, p.699). Discussion of the Issue It is important to understand how different parties perceive border security’s issues and the solutions to them. In general, two of the opposing arguments revolve around what the real problem is and how it should be properly resolved. On the one hand, some parties support greater military and physical/technological interventions to secure the borders. On the other hand, others argue that these interventions are not enough, because they do not reflect a deeper understanding of its causes and so they do not respond to the underlying issues of border migration. Supporters of enhanced military and physical/technological interventions argued that the real problem with border security is that it lacks visible and immediate impediments to illegal immigrants (Antal, 2010; Marek, 2007). Antal (2010) described physical barriers to immigrants to deter them from illegal immigration or to catch them, if ever they do successfully go through existing barriers. Marek (2007) reminded people of the criminal elements in Mexico, who can easily spillover to America’s border states and imperil the safety and security of the people in these states. These arguments undersco re that when there are more physical barriers established at the borders, illegal immigrants and people who help them will be less motivated to unlawfully enter the U.S. This thinking is similar to the situational ways of solving crimes, by putting up barriers that will increase the difficulty of conducting the crimes and also boost the chances of being caught. In addition, supporters of these means of border security asserted

Academic Honesty Paper Essay Example | Topics and Well Written Essays - 1500 words

Academic Honesty Paper - Essay Example As such, academic honesty is required, because truth begets honesty. Without honesty, an academic paper, even how superbly it is written, would be a trash unworthy of space in any academic journal. There are various ways in achieving academic honesty in a paper: (1) the use of truthful information, (2) acknowledgement of sources, and (3) the author of the academic paper. Of the three, the first two gets the utmost attention, perhaps because these are easier to evaluate, especially with the current technology that enables easy detection of plagiarism. The last one rarely becomes an issue, not unless the author of the academic paper cannot in his/her own capacity explain the paper (Walvoord & Anderson, 2010, p. 138). An academic paper should be founded on truthful information. This implies three academic actions. One, the author should verify the correctness of any data before these are used in the paper, because an assertion that is based on incorrect data is indefensible. It can be e asily disputed. It’s just like building a house on a shallow ground that a simple natural calamity could bring it down. In this case, the paper is a failure from the start. Two, manipulation or suiting data to the author’s predetermined assertion constitutes dishonesty, whether or not data used are correct. Why this is so lies on the fact that it violates the truthful process of academic investigation – Data are gathered, verified, sorted out, interpreted and analyzed. Three, data should not be concocted, because even a fiction paper needs truthful data to be convincing. How much more for an academic paper that is supposed to investigate reality in search of truth? Instead of truth, what can be found from concocted data are myths and imaginations, which are what academic papers meant to debunk. Therefore, academic honesty means honest investigation. It is only in going through this compelling process of honest investigation that one can be able to produce a genu ine academic paper. Perhaps one would ask; what has the process of investigation anything to do in making an academic paper truly academic? This question essentially hits the essence of academic honesty which is learning. Why in the first place are academic papers required? Precisely so, it is one of the ways of learning where one is compelled to integrate theory and practice; where one is trained of the discipline of scholarly study; where one is taught how to discover new knowledge or to better understand knowledge; and where one is developed of values scholars should possess, such as inquisitiveness, perseverance, integrity, fearlessness and accuracy. Thus an academic paper is not simply a paper. It essentially reflects one’s level of knowledge and also one’s character. In other words, anyone committing academic dishonesty could only be perceived as dishonest, irresponsible, and weak – characters which are unfitting for scholars. This is what justifies univer sities in sanctioning students found guilty of academic dishonesty, because the act violates the very essence of academic study. To make an analogy: a student committing dishonesty is just like a law enforcer violating the law he/she is supposed to enforce. One may argue that if the essence of going through the process of investigation is learning, then learning could be done in short cut, especially if one has gone through the same process for many times. Why not? One may take that risk. But doing so might also result to missed new insights, because as everyone knows, there are no exactly similar things. In other words, one may have experienced undergoing a thorough investigation, but every single experience, whether or not the

Written Business Communication (Original Posting #1) Assignment

Written Business Communication (Original Posting #1) - Assignment Example I should try to resolve the conflict with my current employer by asserting the involved legal and ethical issues in the case for abolition of the intention to implement the technology. I should insist on a win-lose strategy in which I should be the winner because my position is right, as opposed to that of my employer (Singh, 2009). If the attempt fails then I should inform my previous employer of the case and at the same time seek legal protection for my job. While I recognize breach of my former employer’s intellectual property rights by using the software in my current organization, allowing the organization to proceed with the implementation undermines justice to my former employer. Virtue ethics, on this basis, requires my firm stand against implementation of the software by my current employer. My position against use of the software also does not justify my dismissal and this means injustice should I lose my job for doing the right thing. The situation therefore justifi es my right to seek legal intervention against my dismissal (Brooks and Dunn,

Should regular gasoline be replaced by hybrid cars in the next 20 Essay

Should regular gasoline be replaced by hybrid cars in the next 20 years - Essay Example Bursting fossil fills causes certified air defilement and harms the earth, since there is at some point to use up fossil fortifies. Gas is the rule fossil powers for planet force supply and the examination of power approach by Shahriar Shafiee and Erkan Topal in the University of Queensland acknowledges a steady compound rate and registers that spare utilization times of gas is harshly until 2036. That means there are only 23 years left for us to use up gas. Today air pollution is growing in perspective of nursery gases from cars. Cars accept a significant part in the social request however the natural effect by them is the vital issues on the planet additionally. Fortunately, designing in making cars is moved all around the years, hybrid automobiles have been composed and upgraded in the latest century, which is an alternate choice with environmtal and cash identified supportability. Thusly, gas cars should be exchanged by hybrid automobiles from now on. Above all, the issue of air tainting is coming to be dead serious in these decades. Dependable with Union of Concerned Scientists, "Todays on-way vehicles handle in overabundance of a third of the carbon monoxide as well as nitrogen oxides in our surroundings and over twenty percent of the a vast temperature support pollution." The investigation and examination profited by diverse experts and also specialists exhibit that automobiles release is one of the key segments to crumble the earth. Besides, there are two sorts of air sullyings through automobiles. Above all else, drain transmissions, which join risky gases, for instance, carbon monoxide, hydrocarbons and particulates. Second, vanish surges, which the nursery gases (carbon dioxide, methane and nitrous oxide) are released into nature (Carey 12-17) while duplicating fossil forces. One of the resultant desire of gas cars is the rising of an all inclusive temperature support. Defilements especially from gas automobiles are releas ed all around

Birth Environments and Labour Choices Essay Example | Topics and Well Written Essays - 1500 words - 1

Birth Environments and Labour Choices - Essay Example The overall object of providing care to women experiencing labour and birth is to bring about a convincing experience for not only the woman but also to the entire family, while preserving their health, responding immediately to emergencies and preventing complications. A pregnant woman has to make various decisions regarding the place and the way she wishes to deliver her baby. As there are various options for where she may decide to have the birth along with the options of how she may decide to deliver. Despite all these factors, the environment a woman chooses to labour can greatly impact the amount of anxiety and fear she may experience. The birth setting is greatly powerful and can be regarded as a differentiating factor between a traumatic or fulfilling experience of childbirth. Attention to detail as well as careful concern of the different birth environment dimensions constitutes most favourable circumstances for the progression of labour. Hospital is an estranging environment for majority women, in which privacy issues and institutionalised routines can lead to feelings of lack of control (Lock and Gibb, 2003). It has been reported that the interventions and technology that has become usual on various labour wards was concerned in womenâ⠂¬â„¢s frustration with labour (Lumley and Brown, 1994). Enhanced anxiety induced through lack of control can intervene with the regular effective labour physiology (Steele, 1995). Since the control or lack of control are regarded as essential to the women’s labour experience and their consequential wellbeing (Simkin, 1992). It has been found that there are three categories of birth places (an essential part of the birth environment) from which women may chose the one they suppose will be the most comfortable for them during the different phases of labour. These include home birth, birth centres and hospitals.

President Personal Statement Example | Topics and Well Written Essays - 500 words

President - Personal Statement Example Since children are considered to be an asset for every nation and they can change they entire fate of a nation. Proper upbringing and suitable education for children can transform their lives and they are children who become scientists, soldiers, doctors etc in their future lives. Therefore, I would develop strategies that would help the children of all ages. People are doing many things for the betterment of children like offering scholarships, giving grants, arranging competitions etc. These things are important but many of them aren't realistic and desired results can't be achieved. If I am elected as a president of America then I would love to introduce a program for the children which would develop entrepreneurial skills in them. They can evaluate themselves that whether we can take risks or not and is it possible for us to enter into to the field of entrepreneurship (Drucker). Through this plan children would learn that how they can start their own business and how they can be successful businessmen. They have to choose a career and a mentor would guide them that what studies they might chose and how they can contribute towards the betterment of their nation. Business gurus and entrepreneurial kings would be contracted to teach children certain

Analysis of problem and literature review Essay

Analysis of problem and literature review - Essay Example ication problems, the researcher will develop a multiplication practice game called ‘Competition of Multiplication Table.’ To determine the importance of this program, the researcher will conduct related literature review and perform two personal interviews with selected math teachers. Cognitive learning plays an important role in enabling the students to understand the basic concept behind multiplication table. The process of cognitive learning involves the transfer of basic information presented to them to the students’ memory. On the other hand, affective learning usually involves the learners’ emotions. According to Chickering (2006) and Owen-Smith (2004), cognitive learning should go together with affective learning in order to maximize the learning experience of each student. environment should be free from any object(s), material(s) or event(s) that could trigger negative emotions such as anger, depression, anxiety, etc. Gllligan and Bower (1984) emphasises the impact of mood swings over the cognitive learning of the students. A poor learning environment could significantly prevent the students from being able to consciously learn and remember specific information. In general, students are able to recall everything that they have learned in class or experience in life either through our short-term and long-term memory. Atkinson & Shiffrin (1968: 89 - 195) highlights the importance of ‘short-term memory’ or the ‘working memory model’ in relation to several learning activities particularly the mental arithmetic regardless whether it is a simple or complex problem (Hitch, 1978). Research studies have shown that the capacity of ‘working memory’ in each student is one of the major factors that contribute to the students’ individual mathematical performance. (Hoard, Geary, and Hamson, 1999) Computers and other related information communication technology (ICT) such as the multimedia serves as an essential tool in enhancing the

Bill Gates had been friends since high school Essay Example for Free

Bill Gates had been friends since high school Essay Mike Basset and Bill Gates had been friends since high school. Theyd competed for 1st place all the time. Theyd spent hours together writing computer programs even before people heard in programming. They grew up together and even went to university and were joint top students. They both went in the programming business and soon each opened their own computer company Bill named his Microsoft and Mike called it Compufriek. Bill was very successful and was very famous his products all across the globe he was well know for Windows and Microsoft office. On the other hand Mike was very good but only known in the United States but still lacking behind Bill. They both got married and had children. Mikes wife Jenny was very jealous of Marry Mrs. Gates shoe always used to talk about how successful her husband is and the contacts he makes with Difrent Companys across the world. Mike is also fed up his only ambition from when he was a boy was to run the best computer company and here his best friend his standing in his way. One day Mr. Mrs. Gates invited the Bassets for a barbecue in their new mansion. It was exactly noon when the Bassets arrived at the Gates. Hello Mike said Bill, hows things going? he asked. Alright replied Mike. They sat down at a table, Bill has dismissed all the servants so they could spend some time together and do everything like the old days. I have just signed a deal with the Japanese, Worth a lot saying Bill as proud as it gets. Good I wish the best for you replied Mike but in a not meaning it sort of way. I am fed up of this hes always boasting about himself, oh I wish I was as rich and famous like Bill he was saying to himself. The day went on and they had dinner. The next day Mikes wife started to nag she kept saying how come youre not as rich as bill and youre better than him, he couldnt take it. That day he wanted to eat Chinese he went to his favorite Chinese restaurant Chin Dragon. They ate dinner and after a waitress came up to them, do you want to try our new fortune cookies some people have been very lucky and even there dreams came true she said. Well ok get us two, replied Mike Right away said the waitress. She went and came back after five minutes carrying a plate with 2 cookies. There you go, said the waitress Mike took his and snapped it in half and took the paper out. What does it say? Asked Mikes wife. Fame and fortune will come very soon, replied Mike. His wife then takes hers and snaps it in half and took her paper. Mines says your loved ones will be rich and famous! She told Mike. Can it be that my dream will finally come true? He said to himself. What does this mean? Asked Jenny. I dont know Mike replied. But lets go home Im tired and I need a rest he said. When they got home Mike couldnt stop thinking about the fortune cookies. He kept wondering was this just a coincidence that he got this in a fortune cookie, even Jenny his wife got the same thing. Can this be true can his life ambition come true? No he thought it has to be a coincidence. That night he couldnt sleep. He kept thinking if this was true what was going to bring him this fame and fortune? All hes working on at this moment is a simple hacking program for him self because of free time. His wife wakes up. She asks him why isnt he asleep. He tells her what hes thinking about and she says, I dont think your going to get fame and fortune just like thatÃ'Ž What do you mean? he replied Well, that hacking program youre working on for fun she says. Yes what about it? he replies anxiously. Is it power full? She asks. Yeah its pretty good he replies but doesnt have a clue whats all this got to do with his fortune. Why dont you access Bills files and find out what hes planning? she says quietly. You want me to betray my best friend. No forget about it he replied angrily and went to bed. The next day he gets up and goes on his computer to do a bit of work. He kept working on his hacking program until it was finished. Honey he called. Ive finished my program. Jenny walks in and congratulates him Well no you need to test it! she said. Test it? he replied. Who on? I cant try it on anyone its illegal Well test it on Bills I am sure he wont mind, you are his best friend she tells him Just see if it works properly and the switch it off Well ok he replies and starts to test it he started to input and few numbers and letters and the put search. Bills name came up on the screen. He accessed his computer. Look whats that? asked Jenny Oh it will be some of his files Ill close it now I know it works he saidÃ'Ž No Jenny said, just have a quick look, it wont hurt He sat there looking at Bill Gates files. His ambition took control of him. He spotted a file named big plan. He began looking through it. It was a massive program what was going to change the world. He froze. All his life he wanted fame and now he could get it but at his best friends cost. Jenny kept telling him to copy the file then alter it for him so he goes wrong. She called him a coward. He didnt know what to do. His wife kept nagging him. He finally surrendered to his ambition and downloaded the file to his computer and started to alter Bills file completely. Jenny kept saying how wonderful he was and encouraged him to carry on. He was finished. He worked day and night on this program until one day he had finished it. Bill rang him up that day and said that his whole life just went wrong. The program contract with the Japs he made has fallen because his program didnt work. Now he has to pay Billions of pounds in compensation and at the moment cant pay that amount so he had to sell half his company. At that moment guilt started to grow in Mikes heart. His best friends life has collapsed but his road is open. He felt very sorry for him and said he was busy. In the following week Mike made a contract with the British. He sold them Bills program for a 30 billion contract he got 50% of the shares. His name was known all across the globe and his program sold very fast. But now he was feeling very guilty hes now the famous rich and famous one while his friend was under debt. In those weeks Bill didnt even find out about Mike he was to busy sorting out his problem. He went and says the program a computer competition. He was absolutely stunned when it had looked just like the one he made. He gets a bit suspicious and goes to Mikes home straight away. When he got there he didnt even say hello to Mike the first thing he said was that program of yours when did you start making it? Mike hesitated a bit knowing Bills suspicion he replies oh Ive been on this special project for a long time, Its been a secret Bill talked to him about it and went back home. Mike was feeling awful he probably just lost his best friend. His guilt grew more and more over the days past. He didnt hear from Bill for a while now and was really scared. What he didnt know was at this time Bill was trying to see if anyone had hacked is computer. He knew that it couldnt be just anyone because his computer was protected with extra security. Bill spent hours trying to track down the thief. One day when Bill was on his computer he was going through a list of who opened the computer and when he say a weird number. He tried to find out what it meant but couldnt. Meanwhile Mike was not leading a happy life. He was rich and famous. Didnt even see his wife, she was always out and about. He couldnt go out and show his face to the public they would just give him credit for the new program and that would make things worse. One week later something very unexpected happened when Mike was at home. The F. B. I came knocking at his door. Can I help you? he asked Would you please come with us? they replied. What seems to be the matter? Mike asked knowing he was caught. You are under arrest for hacking into someones computer and steeling ideas and programs. They replied in a disappointed tone of voice. At that moment he knew his life was over his ambition just destroyed his life. He went quietly with them. As stepping out of their car and going towards the police station he says Bill. Im sorry, he said to him. From all the people I didnt want to think it was you he replied in a disappointed way. Mike walked off with the agents and into the station. He was sentenced to 15 years in prison. All of the money from the program went to Bill Gates and he got all the credit. He managed to by back all his company and start dominating the computer world once again. Mike was finished he would never write another computer program again. Bills life returned to normal except for one thing he had no best friend beside him.

Getting it Right for Every Child (GIRFEC) policy

Getting it Right for Every Child (GIRFEC) policy Social Work as a profession is heavily influenced by political rhetoric and ideology albeit there has been a shift in governmental philosophy from the beginnings of the profession. Due to Neo-Liberal ideas commonly adopted by the main political parties in the United Kingdom, social work services are beginning to be based on free market principles. Social work and social care services have seen an increase in privatised quasi markets. The role of the social worker in all of this is one that can be contested and is certainly not static; it is a profession that I believe should attempt to be diverse and fluid. The aim of this essay is, to discuss too what extent there is a social work role beyond ‘the rationing of scarce services and managing of poor people’ (Ferguson and Lavalette 2013:108) This will be achieved by looking the Getting it Right for Every Child (GIRFEC) policy and what it means for social workers in a statutory children’s and families team before draw ing a conclusion. I intend to highlight the importance of early intervention as laid out in GIRFEC and what this means for social workers. GIRFEC also emphasises the importance of joint up working and I intend to highlight some of the failings of this and the tensions this creates for social workers on the front line. Finally, I will look at how GIRFEC is being put into practice by drawing on research from the Institute of Research and Innovation in Social Services (IRISS); Changing how we work: a case study in East Lothian. Firstly, however it is important to briefly explore the beginnings of policy implementation and how todays austerity measures effect policy being put into practice. Social work services go back over one hundred and fifty years but it was during the late 1960s that it became apparent that a framework of legislation was needed. This resulted in the Social Work (Scotland) Act 1968. The Kilbrandon report 1964 was a major driver in this act along with the white paper Social Work and the Community 1966. The Kilbrandon report called for the introduction of children’s hearings and ‘introduced a new way of dealing with what were described as children who were in need of compulsory care’. (Fabb and Guthrie 2007:150) Smith and White (2008:21) add that ‘the thinking of the Kilbrandon Committee was strongly educational, reflecting longstanding views that social wellbeing and social cohesion through education should be the ambition of the system.’ The Kilbrandon report is still one of the most significant policies in relation to social work practice. Ferguson and Lavalette (2013) highlight how austerity measures and welfare reform mixed with the marketization of social work services is impacting on the social work task. Neoliberalism is an ideology now adopted by the main political parties in the United Kingdom and is a take on classic liberal beliefs such as ‘free trade and the free market’ (Hoffman and Graham 2009:) Neo-liberal theorists believe that the role of welfare should not lie with the state and they ‘question the need for the majority of publically funded, state delivered, or state regulated institutions that, taken together, comprise a welfare state.’ (Ellison 2012:) This can be seen in society today in many ways, for example, with the introduction of universal credit and benefit capping both making an attempt to reduce welfare costs. This could also explain the ever growing involvement and use of the voluntary or third sector in social work services. GIRFEC: The aims of the policy GIRFEC was introduced by the Scottish Government in 2008 in an attempt to improve the way in which work is undertaken by professionals working with children and their families. The policy was developed after a string of recommendations and reports surrounding child protection, one of which being It’s everyone’s job to make sure I’m alright Report of the Child Protection Audit and Review(2002: 1) which highlighted the importance of ‘a Scotland in which every child matters’. Another significant report was my turn to talk? (Scottish Executive 2006:), which highlighted that ‘child-related professionals and decision makers across Scotland have both moral and legal obligations to encourage and support children’s participation.’ I believe that this push for child participation will in turn promote active citizenship for children. From these reports and others it was clear that new policy guidance was necessary and so GIRFEC was adopted. GIRFEC aims to co-ordinate the services’ children receive as well as managing the consistency in the delivery of these services. The Scottish Governments guide to getting it right for every child (2012:6) states that ‘it is the bedrock for all children’s services’. Putting the child at the centre of the services they receive is high on the agenda throughout and the policy puts a high emphasis on multi-agency working and the importance of early intervention. The policy was created in respect to ten core components and has a strong set of values that were developed from the Children’s Charter 2004 which ‘reflects the voice of children and young people and what they feel they need, and should be able to expect, when they have problems or are in difficulty and need to be protected.’ (Scottish Government 2004) The wellbeing wheel, my world triangle and resilience matrix, together known as the National practice model, are assessment tools used within GIRFEC to effectively manage and analyse the information required for a child’s plan. The wellbeing wheel consists of eight indicators of wellbeing that ‘are the basic requirements for all children and young people to grow and develop’ (Scottish Government 2012:10). These are: Safe, Healthy, Achieving, Nurtured, Active, Respected, Responsible and Included. (SHANARRI). Deep rooted in this, is the four competences from the Curriculum of Excellence: a successful learner, a confident individual, a responsible citizen and an effective contributor. I consider the combination of well-being and the curriculum for excellence to be a strong indicator for the push for multi-agency work that is evident throughout the policy. GIRFEC: A drive for early intervention and multi-agency working and the tensions these bring. Early intervention is one of the key themes running throughout the policy. The Changing Lives Report of the 21st Century Social Worker Review illustrates a four tiered approach to early intervention, incorporating the social workers role. (Scottish Government 2006:31). It stresses how social workers are involved in the early stages of intervention and how as crisis situations develop, other universal services step back. I wonder how involved we really are at tiers 1 and 2 and believe this will vary between local authorities. The Scottish Government(2006:31) state that, ‘social workers have a significant contribution to make at tiers 1 and 2, supporting and informing the delivery of services both within social work and across partner agencies.’ However, McGhee and Waterhouse (2011:1097) contradict this by arguing that: ‘for social work, early intervention has taken on a different meaning from that at tiers 1 and 2 †¦ early intervention begins at tier 3 and concerns individuals who already present significant vulnerability and risk and who are beyond the remit and capacity of universal services.’ This points out that early intervention may frequently be the responsibility of health professionals and education. However, early intervention at tiers 1 and 2 is perhaps what social work should be about it with its professional values pushing towards social justice. The Highland ‘s children services practice guidance (2013:11) ‘emphasises the critical part played by health and education services in supporting the development of all children. Difficulties or concerns are identified at an early stage and steps taken to ensure that additional help is available when needed. Help is given as quickly as possible and in consultation with children and their families.’ This backs up what McGhee and Waterhouse argue early intervention is like for social workers; their idea that social workers are not involved at tier 1 and 2. Another Key theme to shape GIRFEC is that of the importance of multi-agency working. Although GIRFEC calls for a push towards a better system of multi-agency working it is not something that is new to the literature. (Wilson et al 2011) Multi-agency became high on the political agenda after the death of Victoria Climbie who ‘was slowly tortured to death despite the involvement of four social service departments, three police child protection teams, health agencies and voluntary agencies.’ (Marinetto 2011:1164) An inquiry into Victoria’s death highlighted the breakdown between professional organisations and called for better co-ordination between services and organisations. With the importance of professionals working together and sharing information stressed here it is no wonder that it is such a key feature in policy documents. The principle behind multi-agency working sounds simple; ‘professionals with different backgrounds, from different intellectual dis ciplines and with different roles work together to provide care and support to service users and people around them.’ (Payne 2007:146) However, for social workers there are tensions to be considered. Atkinson et al (2005) looks at research carried out into multi-agency working and highlights eight challenges; fiscal resources, roles and responsibilities, competing priorities, non-fiscal resources, communication, professional and agency cultures, management and training opportunities. Some of the problems identified within these areas were that there was no financial support and many workers did not know what was being asked of their individual role between them and the rest of the multi-agency team. There were often different primacies amongst the different professions leading to conflict. As a social worker it is imperative that I aim to overcome these tensions and difficulties. In regards to GIRFEC, I expect that the introduction of the named person will help coordinate the multi-agency approach although lack of funding and resources is something that is always going to be a threat to the smooth running of a statu tory children and families team attempting to work alongside other professionals under the GIRFEC framework. The Audit Commission (2009:3) states that ‘Effective joint workingneeds active leadership and purposeful relationship management.’ The report highlights how working together in multi-agency teams is not without risk and that difficulties can arise if the agencies have not developed effective relationships. Strong leadership seems to be a key theme throughout the literature. The Scottish Government (2010) states that ‘Partnership working requires leadership at all levels and across services. In order to make partnership working effective, leadership needs to be the responsibility of everyone.’ If this is adopted and everyone is clear on what their roles and responsibilities are it should enable an effective way of working. How can we implement GIRFEC into practice? In October 2012, IRISS worked alongside East Lothian Council to enable them to implement GIRFEC. The sub group working together involved social workers, police, child protection, the third sector, education and health. Collins (2013:) states that she had ‘initially conceptualised this project as a means to help an organisation reflect on and improve their use of evidence, however, as the project progressed it became evident that the lessons really centred around how a multi-disciplinary team can learn to work together well and change the way they work.’ So here we have a positive example promoting the practice of multi-agency working, however, arriving at this conclusion was not easy. The study points out that in the beginnings people were reluctant to the prospect of the group – ‘We don’t even have the same beliefs.’ (Collins 2013:5) The next problem to address was that when it came down to it, people didn’t fully understand the best way to comprehend GIRFEC- ‘The problem is interpretation of GIRFEC. Some people are putting ‘safe’ at the top of the pyramid. But safe is not the only thing. It doesn’t have to be the most important.’ (Collins 2013:7) These difficulties are only to name a few, but as the group moved onward planning strategies were implemented, based comprehensively on reflection which the group named ‘the action research cycle’ (Collins 2013:16), with successful results. Conclusion Going back to Ferguson and Lavalettes quote, it would be ethically undermining to say that social work is about rationing limited resources and welfare management and that the GIRFEC policy aims to tackle every aspect of a child’s well-being with a multi-agency approach. Although as previously highlighted, the importance of multi-agency working is not new to the literature, within GIRFEC there is a drive for a more effective method in which universal services can work together in partnership with a thrust towards early intervention, although it may be argued that social workers are being locked of this. To an extent, I agree with this and believe that austerity measures are influencing this and together with welfare reforms and an ever growing number of families living in poverty then at present social workers roles may be changing but I am uncertain at present as to say to what extent. What I am certain of is that the service users within a statutory children’s and fam ilies team will be effected whether it be through the ever increasing cost of living and proportion of them relying on low income wages or through local authorities having to cut funding to specialised services and protects.

Homosexual Marriage Must be Legal Essay -- essays research papers

Homosexual Marriage Must be Legal "Men and women full of age, without any limitation due to race, nationality, or religion, have the right to marry and to found a family."( Article 16-1). Most people would interpret this article as only a man and a woman have the right to be married. But many people need to reconsider the article as in each man and woman are independent, and should be able to marry whomever he or she desires. The majority of people are straight and in heterosexual relationships, but should not mean that the minority of people are any less human because they live their life in a homosexual relationship. Would you chose to live your life as a homosexual knowing all the struggles you would have to face? Everyone has the choice of who they fall in love with, but nobody can decide that they will fall in love with a specific gender. Most people think the natural way of things is that men are attracted to women and taht women are attracted to men. People who are homosexual are naturally born to be attracted to the same sex. As well as people who are born straight are naturally born to be attracted to people of the opposite sex. Many people do not agree with homosexual marriage because they argue it is not the natural way of things. Reason is because homosexuals connot produce children, where a man and a woman have that capability. People tho who are in homosexual relationships could always adopt. But many people say that that would be an injustice to the child. ... Homosexual Marriage Must be Legal Essay -- essays research papers Homosexual Marriage Must be Legal "Men and women full of age, without any limitation due to race, nationality, or religion, have the right to marry and to found a family."( Article 16-1). Most people would interpret this article as only a man and a woman have the right to be married. But many people need to reconsider the article as in each man and woman are independent, and should be able to marry whomever he or she desires. The majority of people are straight and in heterosexual relationships, but should not mean that the minority of people are any less human because they live their life in a homosexual relationship. Would you chose to live your life as a homosexual knowing all the struggles you would have to face? Everyone has the choice of who they fall in love with, but nobody can decide that they will fall in love with a specific gender. Most people think the natural way of things is that men are attracted to women and taht women are attracted to men. People who are homosexual are naturally born to be attracted to the same sex. As well as people who are born straight are naturally born to be attracted to people of the opposite sex. Many people do not agree with homosexual marriage because they argue it is not the natural way of things. Reason is because homosexuals connot produce children, where a man and a woman have that capability. People tho who are in homosexual relationships could always adopt. But many people say that that would be an injustice to the child. ...

Euthanasia as One of Todays Most Prevalent Ethics Issues Essay

Euthanasia as One of Todays Most Prevalent Ethics Issues   Ã‚  Ã‚  Ã‚  Ã‚  Euthanasia can be considered one of the most prevalent problems when dealing with the ethics of patient treatment. Should people have the right to end their own lives when prolonging it will only cause them more pain? Should families who love someone so much, that they don’t want to lose them, cause them more pain by keeping them alive. What makes that more ethically correct then letting them die? The more you look into this issue the more you see how contradictory people are when it comes to making these decisions. This paper shows the issue in a more detailed manner, gives some background, shows the effects on modern society and explains briefly my standpoint on the subject.   Ã‚  Ã‚  Ã‚  Ã‚  The practice of euthanasia dates back as far as the dawn of civilization itself. In the past it was an easy subject to deal with because technology didn’t permit nearly as much life sustentation. When health problems, such as, diabetes and high blood pressure were causes of death, it wasn’t such a controversial issue in society. Now that we have the knowledge along with medical equipment to keep people alive, the issue has developed into a more difficult one to deal with. However, the issues surrounding euthanasia are not only of death, they are about ones liberty, right to privacy and control over his or her, own body. Currently under U.S. law, there are clear differences between the two different types of euthanasia. Extraction of life support, referred to by some as passive euthanasia has been exclusively upheld by the courts as a lawful right of a patient to request and a permissible act for a doctor to perform. Physician-assisted death, referred to by some as active euthanasia is specifically prohibited by laws in most countries and American states banning "mercy killings" and is condemned by the American Medical Association.   Ã‚  Ã‚  Ã‚  Ã‚  Active Euthanasia is thought of by most to be morally wrong and punishable by law. Yet, mercy has been held as a high moral by most civilizations in history. Now we punish anyone who assists someone else in suicide, out of their own mercy. During the 21-month trial period of a new law anyone assisting in a suicide can be sentenced to up to four years in prison and fined more than $2,000 (1). Physicians have been and will continue to be prosecuted for the murder of patients wh... ...etroit Free Press (December 11, 1990)   Ã‚  Ã‚  Ã‚  Ã‚  -Herbert Hendin, "Physician-Assisted Suicide and Euthanasia in the Netherlands:   Ã‚  Ã‚  Ã‚  Ã‚  Lessons from the Dutch," Journal of the American Medical Association (June   Ã‚  Ã‚  Ã‚  Ã‚  4, 1997 p. 1720-1722) -USA Today, 1998 -Matter of Quinlan (http://www.csulb.edu/~jvancamp/452_r6.html) -Cruzan v. Director, DMH 497 U.S. 261 (1990) (http://supct.law.cornell.edu/supct/html/88-1503.ZS.html) -Exploring constitutional conflicts, â€Å"The right to die† (http://www.law.umkc.edu/faculty/projects/ftrials/conlaw/righttodie.htm) -Colesanto, D, â€Å"The right-to-die controversy,† USA Today (May, 1991 pp. 62-63). -Derek Humphry, Frequently Asked Questions; Right to Die. ERGO! (http://rights.org/deathnet/ergo_FAQ.html) -About Hemlock (http://www.hemlock.org/about_hemlock.htm) - Alister Browne, Understanding Euthanasia: Should Canadians Amend The Criminal Code? (September 26, 1994) -David J Roy, When the Dying Demand Death; A Position Paper On Euthanasia, (Undated) -Mark Twain - The Tragedy of Pudd'nhead Wilson and the Comedy of the Extraordinary Twins http://glory.gc.maricopa.edu/~mdinchak/eng101/argbioethics.htm#Assisted%20Suicide

Othello :: essays research papers

OTHELLO In the play Othello, the character of Othello has certain traits, which make him seem naive and unsophisticated, compared to many other people. This is why Iago, is able to manipulate him so easily. Iago told Roderigo, "O,sir, content you. I follow him to serve my turn upon him "(I, i lines 38-9). Iago is saying, he only follows Othello to a point, and upon reaching it he will not follow him any longer. This is the first sign of how deceitful Iago will be. Iago has his own evil agenda in mind and he will use his reputation of being "honest Iago" to influence Othello. The Moor, as many Venetians call him, is of strong character. He is very proud and in control of every move throughout the play. The control is not only of power, but also of the sense of his being who he is, a great warrior. In Act I, Othello has runs into Brabantio, who has come to kill him, but before anything could happen Othello said, "Hold your hands, both of you of my inclining and the rest. Were it my cue to fight, I should have known it without a prompter" (I, ii, lines 80-3). The power shown here is quite astounding. The nature of Othello's character is of a dark man. A dark man, not only because he is black, but also because his whole person is very mysterious. He is mysterious in that he believes there is magic brewing everywhere. With this dark side he is also very outgoing, and not very bright. It is almost too easy for Iago to trick him into believing that Desdemona is unfaithful. Though he doesn't reflect too much on his past, it is apparent that he has been very successful in many battles and earned the rank of general. The fact that he is supposed to be a experienced soldier and leader contradicts his actions of letting his jealous emotions destroy his life. For all the dangers and encounters he has been involved in, this man is still naive of the corruptness of other individuals. Othello has a trusting nature that will bring about his downfall. He put his trust in Iago during times of war and during Othello's marriage to Desdemona. Although this wasn't very bright of Othello, even if he was not as naïve or more cynical, it still would have been hard for him to discover that Iago was lying.

Investigating the Aesthetical and Functional Qualities of Contemporary Chalet Interiors

‘Investigating the aesthetical and functional qualities of the modern-day chalet insides and their rise, from the low mountain hut beginnings’ This essay is intended to thoroughly look into the insides of mountain chalets, chiefly comparing the current epicurean skiing chalets to the early mountain huts. Whether these chalets are used for skiing intents or non, chalets may besides be found beside the seaboard. Thankss to modern agencies of conveyance and assembly techniques, chalets are besides being made in a portable mode. Another of import factor is that the celebrated chalets aren’t entirely the lone wooden huts there were at the clip, nevertheless something similar was go oning at the same time in the U.S. The communal may undervalue the power of chalets presents, therefore they are taken for granted, due to being commercialised as the ultimate topographic point to see, due to epicurean high-end insides which are without a uncertainty eye-catching. What is being emphasised in this essay is, what if there is something even deeper than interior decorator armchairs or such pieces of furniture? Besides tackled in this essay, will be Swiss traditions and a close expression into whether they are still being incorporated in these insides or non. Pushing aside these traditions would impact the manner the chalet insides are known for. Other of import factors of chalets are evidently the wood used, has the stuffs changed therefore being improved or are the same traditional stuffs being used because they were and are still supreme in quality? The term ‘Chalet’ originated from the Alp part in Europe, and still at this really twenty-four hours it is called so. In the early yearss, these crude chalets besides known as huts, used to house non merely one household but besides several households and were really limited in size. The really beginning of these huts was as utile agencies of safety for their animate beings, such as cowss and the farmer’s nutriment of nutrient and drink. These were besides most popular in the warmer months, where the husbandmans used to travel upward on the mountains to crowd their cowss. In these chalets the husbandmans used to populate in the hut with their animate beings and bring forth milk and cheese for the proceeding months. Way back, in the winter months these huts weren’t used much, as opposed to presents. Besides holding these chalets, some husbandmans besides had similar huts called ‘mazots’ , which were smaller and didn’t have any Windowss. T hese ‘mazots’ were used to hive away and lock cherished properties. Harmonizing to William S. B. Dana ( 1913 ) , ‘ [ degree Fahrenheit ] or the wood for building his place, the builder, if he is hapless, petitions aid from his local authorities. [ †¦ ] The lumber holding been selected, the friends and neighbors assist the home- shaper in his work, ’ with this statement Dana is depicting how the Alpine community used to work and how close knit they were. This furthermore reflected in the manner they decorated their houses in a cozy manner and were self sustainable in being able to construct their ain houses. These communities owned their ain woods therefore the stuffs for edifice houses were supplied from at that place. Another of import fact was the stuffs used. The chief stuff is wood ; this is still today associated with modern-day mountain chalets and plays a immense portion in the edifice of and decor of these insides. Kylloe’s ( 2006 ) facts coincide with those of Dana ( 1913 ) as he states that ‘Log cabins were th e preferable place of the innovators for several grounds. One, they were easy to construct. Trees were everyplace†¦ ’ this was mentioning to the U.S. Since Chalets are associated with Switzerland one can non neglect to retrieve that these wooden huts aren’t entirely in Europe but have besides been in being in North America called log places. On this note Ralph Kylloe ( 2006 ) points out that ‘ [ T ] here is another misconception sing log places that should be addressed. The first Europeans that arrived on our shores ( U.S ) did non construct log cabins. Most of the really early constructions erected, were atrocious hovels that rapidly fell apart, collapsible shelters or other transeunt constructions that did small to insulate and protect recent reachings from Europe.’ Later on due to development as researched by Dana ( 1913 ) , ‘Geneva is a celebrated place of chalet industry and design. From itsfabriques, chalets of all mode of forms and sizes are sent Forth into the universe to go summer houses, mountain trail route Stationss, brooding, hotels, etc.’ Dana specifically points out that in America t hey have different methods of building therefore holding with Kylloe ( 2006 ) . In Geneva they build the full chalet spot by spot, when done they knock it down and direct it to where it is to be placed for good, holding said that the proprietors can easy level it and take it anyplace else if need be, where as in the U.S. the whole edifice procedure is done on site. When it comes to the insides of Swiss chalets Dana ( 1913 ) states that ‘ , the entryway being by and large at the side, though on occasion at the rear – about ne'er at the front.’ Which is non the instance in the U.S. since Kylloe ( 2006 ) states that the ‘front door’ , even supported with an image was made of lasting wood slabs and opened towards the inside. One thing in common both in Europe and in the U.S. as stated by Kyloe ( 2006 ) was that ‘ [ T ] he hearth was the bosom of the home.’ Traditional Chalets are all the fury when it comes to Swiss mountain climbers. The chief characteristic found in chalets all over the universe is without a uncertainty ; wood. This of import stuff is what makes a mountain chalet traditional. Recently stated by Vabec ( 2013 ) in his article, wood blends really good with hearths which are made of rock and the furred sheets that drape quietly on the couch. In general wood is a rather a warm stuff, it creates warmth even to the coolest toned houses, so it comes to no surprise that each and every traditional chalet is covered with this well loved stuff. Shown in the ceilings, floors, kitchens, hearths, beds etc, one can rest assured to happen touches of wood or a great trade of it, in mountain chalets. On this same note, non merely the traditional chalets made usage of wood, but it is besides being used in chalets being built and furnished presents. Mc Culloch ( n.d. ) in his article explains, how Gilly ( the interior decorator of Chalet Dargan, Switzerland ) calls these insides ‘ [ m ] odern Alpine’ . This statement translated clearly through his work, where he used many stuffs including untreated wood. The usage of untreated wood was entirely to keep the consistence with the outside of the chalet Dargan, where the celebrated Verbier Ski Reach was situated right exterior. The designer of this esteemed chalet made usage of pine which Mc Culloch ( n.d. ) goes on about how ‘in a modern-day turn, the boards cladding the walls were laid horizontally instead than vertically.’ ‘It is of import to utilize local stuffs wherever possible. Along with all the old-timers we found, this adds to the chalet’s genuineness as you get the history of the part merely from what you find inside it. Reproductions don’t give a topographic point that sense of ambiance or depth.’ Burt ( 2013 ) Adding to this statement she antecedently goes on about how ‘ [ T ] raditional chalets can be rather littered, but we wanted a really simple infinite that still felt reliable. The tabular array and chairs are masters, once more sourced locally, and because they are mis-matched you get a welcoming feel instead than something excessively formal.’ An inside can be refined and enhanced by utilizing local traditional stuffs as Rus, ( 2013 ) agrees with Burt’s old statement and continues by stating that refinement and heightening a chalet by agencies of low local stuffs is the manner to travel. She returns by adverting several stuffs used when ad orning traditional chalets, some of which include ; ‘flat- textured frontier rock, repurposed corral boards, century- old hand- hewn beams and moss rock’ . Rus, ( 2013 ) concludes by citing Markham Roberts ( interior interior decorator ) where he says ‘ [ tungsten ] ith stupefying mountain positions and great skiing to bask, who needs a tricked-out place theater? ’ Stating otherwise is Burt ( 2013 ) where she says that the client wanted something loony, therefore the room took a dramatic turn compared to the traditional and minimal art found in the other suites. Animal caput visible radiations were used to maintain the traditional facet alive, nevertheless instead than couch ; since they would hold been excessively rigorous they opted for whiffs, which can be moved about effortlessly. The remainder of the house was rather impersonal so in this room they pulled all the Michigans and went for a dad of coloring material, go forthing the remainder of the house igniter looking. Patrick Lecoq, a celebrated carpenter fitter, voices his sentiment in an article by Armendine ( 2013 ) where he says that ‘the chalet manner I like, less ‘heavy’ and loaded than the traditional manner, which I sometimes criticized for holding ‘too much’ wood. The living country is big, full of light and clear.’ He moreover goes on about how he prefers to paint wooden walls in white to give it a cleaner expression and besides to do a room expression bigger. Lecoq is non the lone Alpine expert who diverges from traditions, Nicky Dobree besides doesn’t like to over jumble with wood, and her manner is ‘classic contemporary’ . ‘Nicky’s version of skiing luxury is cool and classy instead than technicolour and flash. Her main beginning for the chalet was Christian Liaigre, the Gallic designer’ . ( Redhead, 2005 ) Having said that intimations of tradition are still seen in her work, but she prefers to writhe them in her ain manner. ‘Aside from the chromium steel steel and leather front door grip, Moudon’s log- cabin looks provide no intimation of the gilded modernness within. But beyond the rough- and- ready porch is a five-bedroom ski chalet. And it’s pure James Bond with its woolen throws, fox pelts, cowskin and the boom log fire [ †¦ ] the sweat room, the hot bath, mod cons and Gaggenau.’ ( Redhead, 2005 ) Another interesting fact about Dobree, is as Rich ( 2013, p.79 ) says that ‘Dobree utilizations warm Earth tones and sophisticated natural stuffs, such as pelts, leather, and rock. This interior decorator besides refashions typical design elements of the Alpine chalet: [ †¦ ] screens armchairs and Ottomans with animate being hides.’ Besides being born and raised in Britain meant that Dobree was non from the Alps part ; nevertheless she channels her loyal British side by doing usage of tartan cloths. ‘Dobree blends the dignified pol ish of a British parlour with the appeal of a countrified mountain chalet.’ ( Rich, 2013, p.79 ) When it comes to color pallets both Mc Culloch ( n.d. , p.167 ) and Burt ( 2013 ) province, that when doing usage of impersonal tones in these chalet insides, alternatively of adding a touch of coloring material they maintain a steady coloring material strategy, in most instances impersonal and they adjust things by indulging different textured beds, and therefore soft colorss flow into each other. Another rule for them is to present forms alongside these textures. Many Alpine insides as farther mentioned by Mc Culloch ( n.d. , p.167 ) usage ‘ [ degree Fahrenheit ] abrics by Mulberry, Casamance and Moon [ †¦ ] layered with field coloured linens to give textural heat [ †¦ ] Given that you’ve got so many difficult surfaces, you truly necessitate the cloths to soften the place.’ Another of import factor, which makes today’s chalets comforting and inviting goes down to the lighting used. As stated by Burt ( 2013 ) , the visible radiation used ( instance in point a crystal pendant ) , adds a modern-day feel, without being excessively strong. Bedside lamps or any other lamps, add cozy pools of illuming where it is needed elsewhere. Besides electricity illuming a immense visible radiation beginning for these chalets is natural visible radiation. Most of today’s chalets are surrounded by Windowss, most of them being immense glass panels replacing opaque walls. This is down to the user being in harmoniousness with nature instead than being wholly excluded. This natural visible radiation beginning adds heat to the room, doing it experience more homely and delighting. Nowadays the traditional animate being horns over the hearth, are still being used nevertheless, they are given a intent. As Burt ( 2013 ) references in her article, in the place film she made usage of carnal caputs as a beginning of illuming. This kept in sync with the chalet traditions even though the remainder of the room was far from traditional. Another interior decorator that uses a similar scheme is Nicky Dobree, who is good known for her upscale mountain chalet redevelopments. As Rich ( 2013, p. 79 ) references, Dobree ‘creates pendants out of runing trophies’ . Chiefly built in 1941, Chesa Nova is found in the bosom of St. Moritz, Switzerland. In the class of these last few old ages, legion redevelopments and add-ons were made to this chalet. Family members have late altered the construction to do it more modern-day and to furthermore do them experience more at easiness. Certain traditional constructions were left untasted, which include the ceilings which were made of Swiss rock pine. This pine is besides known as the ‘Queen of the Alps’ because it is found in the highest clime conditions of the Alps. The aroma of the wood stated antecedently is said to hold healthy effects for people’s well- being ( Rich, 2013, p.127 ) . Coinciding with what Rus ( 2013 ) antecedently stated, Rich ( 2013, p.127 ) indicates, ‘During the undertaking, Stamm combined antique elements made of rock and wood with carnal pelts and felt upholstery materials’ . A figure of modern-day chalets preserve their natural traditional facet while presenting different manners to add something excess to give that belly laugh factor. As indicated by Rich ( 2013, p.118 ) Chesa Cresta in St. Moritz, Switzerland where one can happen traditional wood constructions, but a great trade of this chalet revolves around the Baroque manner, as Rich said herself ‘ The ornaments are rather Baroque: sophisticated velvets, flowered designs, old landscape pictures, and curtains having artistic embroidery.’ ( 2013, p.118 ) Both Turrentine ( 2010 ) and Rich ( 2013, p.142 ) have the same sentiment and point out that some chalets make usage of ‘White or red- painted walls form the ideal background for pictures from Russian daring motion and Graubunden old-timers. The trappingss reflect the clip in which the construction was built and include pieces from the Bauhaus, De Stijl, and the Wiener Werkstatte motions every bit good as a aggregation from Gerrit R ietvelt.’ ( Rich, 2013, p.142 ) ‘‘We didn’t want to make an exact transcript of an Arts and Crafts interior, ’’ says Botero, ‘‘but we were decidedly influenced by that style- its spirit of detailing, and particularly its vocabulary of wood.’’ ( Turrentine 2010 ) Epicurean chalets are clearly outstanding presents, Bibliography: Dawson, L. , 2014. History of the Huts.History of the Huts. [ ONLINE ] Available through: hypertext transfer protocol: //www.huts.org/The_Huts/hut_history.html. [ Accessed 04 May 2014 ] . Lee, L. , Chalets are excessively epicurean – Telegraph. 2013.Chalets are excessively epicurean – Telegraph. [ ONLINE ] Available through: hypertext transfer protocol: //www.telegraph.co.uk/travel/snowandski/features/10404223/Chalets-are-too-luxurious.html. [ Accessed 01 May 2014 ] . Mc Culloch, A.,2014. Summit Special. Homes and Interiors Scotland, Available through: hypertext transfer protocol: //www.chaletdargan.com/Site/Welcome_files/Chalet_Home % 26Interiors.pdf [ Accessed 04 May 2014 ] Ralph Kylloe, 2011.Countrified Home. Edition. Gibbs Smith. Rich, G. , 2012.Populating in Style Mountain Chalets ( English, German and Gallic Edition ). Mul Edition. teNeues. William S B Dana, 2012.Swiss Chalet Book: An Elegant Guide to Architecture and Design. 1 Edition. Skyhorse Publication.

Crime Rates and Perceptions of Crime

Sociological Problem The public perception of crime is that it has increased whilst official statistics show that overall, crime has decreased over the years. In this ‘risk society’, a fear of victimisation has become part of our lifestyle and we are constantly reminded of the potential dangers of becoming victims of crime. The famous study by Stanley Cohen (Folk Devils and Moral Panics (1972)) is a prime example of how society is encouraged to worry about certain groups and use them as a scapegoat to blame society’s problems on.Sociologists are concerned with this topic as the fear of crime is becoming a bigger problem to tackle than crime itself. 1. 2 Research Question Why has the fear of crime increased when statistics indicate a fall in crime? What influences people’s perceptions of crime and to what extent do these perceptions impact on society? The central concern of my research is to discover the reasons behind the growing fear of crime and if there is a causal link between newspaper readership and perceptions of crime.As (Blackie 2009: 77) suggests, my research question is to understand, explain and evaluate the reasons behind this problem. This is a topic of interest to sociologists as media’s ‘construction of reality’ creates a distorted view of crime, with people more out of touch with the reality of crime than ever. 2. Data Selection The first table I have selected shows the sources most influential on the changes of perception of crime over the past few years (see Appendix 1), and the second table reflects the correlation between newspaper readership and perceptions of crime (see Appendix 2).I collected these tables from the Home Office’s British Crime Survey on (‘Perceptions of crime, engagement with the police, authorities dealing with anti social behaviour and community payback’ (Chaplin et al, 2011)). This information was gathered by a national face to face victimisation survey of people aged 16 and over from households in England and Wales where people were asked their experiences of crime. 3. Methodology The data I am analysing is quantitative data, since ‘it is not possible to become a social scientist without an understanding of statistics’ (Diamond and Jefferies, 2001: 1).It is also a form of secondary data analysis as the data I am looking at are derived from official statistics. When analysing table 3. 02 (see Appendix 2), I discovered a bivariate relationship between the type of newspaper read, and the public’s perception surrounding the amount of crime. There is a causal relationship here; depending on what newspaper you read your perception of crime is likely to differ. As (Bryman, A and Cramer, D 2000) note, it is important to establish the cause prior to the effect. An effect cannot come before a cause. In table 3. 01 (see Appendix 1) there is a dependent variable and an independent variable.The dependent variable is the pub lic’s perception of crime and the independent variable is the type of source they hear it from. From analysing the variables within the tables I have come up with a hypothesis that media representations of crime can influence people’s view of crime. What I want to discover is if this amplifies people’s fear of crime. Firstly, I will be using formal content analysis to measure the amount of space devoted to crime and the types of crime covered in newspapers. I will then use thematic analysis to look for themes which underlie the content.My third and final analysis will be textual analysis where I will be closely examining the text used in newspapers to see how it encourages a particular reading and creates an impression. Some of the advantages of using secondary data analysis include firstly it is more structured and standardised which gives us more reliable and repeatable results. It allows us to study larger numbers which gives results that are more representat ive of a population. As it is a detached and objective method, the researcher merely manipulates the variables and records the results.Their subjective feelings have no effect on the outcome of the experiment. If subjectivity becomes involved it could interfere with the outcome. In the British Crime Survey they used interviews to find out people’s views. This made the results easy to quantify especially when answers are pre coded. This also makes them suitable for hypothesis testing. However, there are also disadvantages to using quantitative data. As we are analysing from a secondary source, there is a lack of familiarity with the data which may cause confusion with the data presented.It does not allow the researcher to be personally involved, thus they produce a more superficial understanding. The British Crime Survey 2010/11 gives us an overall view of the statistics involved; however it does not give a deeper understanding and a more valid picture of the other factors tha t may be relevant. The results of quantitative data are limited as it produces numerical descriptions as opposed to a detailed narrative which gives us a less detailed account of the public’s perception on crime. 4. Analysis The world appears to have become a dangerous place to live, there is a ‘fear of crime’ and a ‘fortress mentality’.The increased sense of insecurity makes many unable to deal reasonably with the problem of crime. One of the reasons crime has decreased is the privatisation of public space in recent years. CCTV are used to control how people access these public areas. The police have also become confined to certain parts of towns and cities due to ‘tipping’ which allows them to keep a watchful eye on a specific area. Baldwin and Bottoms (1976) looked at the process of ‘tipping’, which is when councils put all antisocial together in the same place.This leads to concentration of crime in a given area, which c an also have the opposite effect of creating more crime. The process of tipping is similar to the broken window theory of Wilson and Kelling (1982). It’s a zero tolerance where there is no acceptance even of the smallest crimes. This will not allow them to grow into bigger problems. The media devotes a great deal of time and coverage to crime and deviance. They are accused of giving a distorted image of crime, criminals and policing. There are studies that indicate that the proportion of news devoted to crime has increased over the past 50 years.An example is a study that found the proportion of space given to crime reports in the Daily Mirror and the Times from 1945 to 1991 increased from 8% to 21% (Reiner et al. , 2000). The coverage of violent and sexual crimes is significantly greater than their incidence as measured by official statistics, victim studies and self report studies. Homicide accounts for one third of all crime news. William and Dickinson’s (1993) stud y of 10 national newspapers in 1989 found 64. 5% of crime stories were about violence against a person, whereas the British Crime Survey only showed 6% of crimes reported by victims in 1989 about violence.The amount of violent and sexual crimes tended to be more frequent the more ‘down market’ the newspaper. Although murder stories attract much of the public eye, it only accounts for 600 or 700 offences a year, with most of these being domestic violence. Table 3. 03 (see appendix 2) shows the difference between tabloid newspapers and broadsheet newspapers and people’s perception of crime. 81% of people who read ‘popular’ newspapers believed crime had increased, in comparison to 59% of people who read ‘broadsheet’ newspapers.This shows how the type of newspaper affects people’s view of crime and how the media want certain groups to worry about crime more than others. If the working class are living in fear of crime, they are less l ikely to rise and revolt, as they are too busy fearing the ‘vicious’ streets. Crime news focuses on the actual incident of the crime rather than the causes. However broadsheets such as the Guardian are more likely to contain an analysis of the causes of crime (Carrabine et al. , 2002). Tabloid readers are mostly working class as they tend to prefer the cheaper and less intellectual types of newspapers.(Simmons and Dodd, 2003) discovered tabloid readers are twice as likely to be ‘very worried’ about burglary, mugging, physical attack and rape. An important fact is that the victims of crime are mostly the poor, working class and ethnic deprived groups. Much crime is done by the working class on the working class. Ironically, the media shows victims being mainly women, white people and high status individuals. This shows how the media are manipulating our view of crime, making us believe the working class are committing the crimes whilst the privileged are suf fering from the crimes.However, there is another view. The British Crime Survey found that people who live in inner-city areas and council estates are particularly concerned about crime, particularly violent crime. These are the areas where most working class people live and the areas where violent crime is more likely to happen. Tabloid newspapers may merely be reflecting their concern with crime rather than shaping it. As Crawford et al. , (1990) says, ‘in inner city areas, mass media coverage of crime tends to reinforce what people already know. ’ From looking at table 3.01 (see Appendix 1) it shows the major sources that influence people’s perceptions of crime is news programmes on TV/radio, local newspaper and tabloid newspapers. Different sources of information affected the different perceptions of crime. The people who thought crime had increased nationally were most likely to find out about crime through TV programmes or radio (62%), local newspapers (35% ) or tabloid newspapers (35%) as their source of information. Both tables are ordinal data as the events are ‘placed in ordered categories along a single dimension’ (Fowler Jr., 2004).The main sources of crime news derive from the police and courts. However, it is important to note that the way the statistics were collected may affect the data. There is a dark figure of crime that does not get reported and that the police consider not worthy to be recorded. Not all crimes are reported and the police record an even smaller proportion of property crime. The official crime index excludes for offences ranging from drunk driving to white collar violations. Marxists believe capitalism exploits the working class and this gives rise to crime.Capitalism encourages the middle class to be greedy and self interested. This sometimes leads to corporate and white collar crime however this is not the media’s main focus. Marxists also argue street crime is disproportionally prose cuted, that the poor commit compared to the white collar crime that the middle class commit. Stuart Hall’s (Policing The Crisis (1978)) study applied a fully social theory of deviance to the study of mugging. Hall’s study shows how the media will focus on a particular minority and create a moral panic, often to cover another problem.The myth of the black mugger served as a scapegoat to distract attention away from the real causes of problem such as unemployment. The black mugger came to symbolise the disintegration of the social order. This is also apparent in today’s society as we are encouraged to fear the ‘hoody’ youth and believe the majority of them carry a knife. Journalists are dependent on official sources for their information. These sources have become primary definers – they define what counts as crime, what counts as justice and what they believe to be significant.In doing so, they reflect the concerns of the powerful – the agents of social control and the state (Hall et al. , 1978). The British Crime Survey includes questions about perceptions of crime and the concerns. It also asks questions about newspaper readership. Findings from the surveys from 2001 to 2003 show that over the three years, a growing proportion of respondents thought that the national crime rate had risen ‘a lot’ (25% in 2001, 30% in 2001/02 and 38% in 2002/03). In comparison, the British Crime Survey indicated a steady fall in crime over these years.The 2002/03 survey shows that 43% of those who read a tabloid newspaper believed the crime rate had increased ‘a lot’ compared to 26% of broadsheet readers (Simmons and Dodd, 2003). The news media tend to portray a positive picture of the Criminal Justice System. Things such as the success and justice of the police are often exaggerated. There are some stories of the corruption of the police however this is presented as an individual’s failings, rathe r than the Criminal Justice System (Chibnall, 1977). The legitimacy of the Criminal Justice System is protected.This underlies many news reports on crimes. The mean ‘is the average of the distribution of the variable’ (Seale C 2004: 327). The most common expression for the mean of a statistical distribution with a variable is the average of all the terms. In order to discover the mean, you simply add up the values of all the terms and then divide by the number of terms. There are other expressions however these forms are hardly used in statistics. ‘The median is the number positioned in the middle of a distribution, below which half the values fall’ (Seal C 2004: 328) The median for table 3.01 (see appendix 1) is Broadsheet newspapers at 20% . The mean for table 3. 03 (see appendix 2) for the tabloid newspapers are The Daily Mail and The Daily Star both at 81% saying crime has increased. The median for the broadsheet newspapers are The Times and The Financi al Times at 60% and 50%. The mode is defined as ‘being the most frequently occurring value in a distribution’ (Seal C 2004:328). The mode for table 3. 01 (see appendix 1) this is the variable that occurs most often. The variable that occurred most often in both tables was the newspapers and more specifically tabloid newspapers.5. ConclusionIn conclusion, the tables and data provided have proved there is an obvious causal relationship between newspaper readership and perceptions of crime. It has effected society as we have almost become reliant on sources of secondary data such as newspapers to feed us with knowledge of crime, which has created a distorted view. We become sucked into the manipulation of the media and believe what we read to be fact, even if we do know at the back of our minds it is an exaggerated version of the truth.Crime has always been a staple ingredient of human’s fascination and it will always make headlines. The main influence of peopleâ₠¬â„¢s perception of crime comes from the media. The media has a huge part to play in shaping the way we think and hear about things, therefore they are also able to manipulate our view, but ultimately it is our choice to believe it or not. For Durkheim (1893) ‘Crime is normal and an integral part of all healthy society. ’ It is also important to realise that we do need crime in society as it affirms our cultural values and norms and promotes social unity.