Internet Banking Case Study Example | Topics and Well Written Essays - 4250 words

Internet Banking - Case Study Example The report also has certain recommendations before the concluding words. In the present era of globalisation and privatisation, the only word that is presumed to be constant is the word 'change' itself. With the effects of globalisation reaching all nook and corners of the world along with the remarkable development and innovation in the field of communication and technology, the tricks of the trade are changing very fast. The development of communication and technology has definitely make the world much smaller and brought it within the periphery of our living room. The satellite television and the electronic media have kept the world on its toes by their commendable coverage. But the most beneficial has been the evolution of internet. Internet and its allied services have really done wonders in almost every aspect of life. The commercial world has been one of the most beneficial sectors from the upsurge of internet. The internet covers almost all the aspects of life. The online aspects have really made the financial world much better place to be it. Mo st importantly it has brought in the transparency and promptness that was long due. Among the various financial sub-sectors, it is the commercial banks that are the most important. And the introduction of internet in the daily operation of such financial banks have made the transaction all the most beneficial for all the concerned parties be it the valued customers, be it the commercial bank, be it the government or the monetary authority be it the media. Online Banking In simple words, online banking is referred as the internet banking where the customer can operate and transact from any computer or terminal through internet and need not be present at the bank branch. The online banking is basically operated from a secured website (https) and the customer of the bank is provided with a specified 'login' and secret 'password', through which he can initiate almost all the operations that is done at the bank branch like that of account statement, fund transfers and bill payments, etc. With in the purview of the online banking also fall the debit and the credit cards. Debit card deals with withdrawing money from one's account from any counter of the banks' or other banks; anywhere in the world (the card has to be supported by the withdrawing bank). The credit card assists the holder to have a certain specified sum of money from the bank even if he does not have the money in his account, in lieu of a loan, again any where in the world (where the card is supported). The debit and the credit cards are also used to pay bills at the major brands like that for travelling, shopping and dinning. The cards, an important aspect of online banking have made life easier for billions as one does not have to carry cash while travelling any more. With the advent of mobile technology and increasing use of internet through the GPRS and WAP enabled mobile handsets, the facilities of banking is with in one's

Corporate Governance Models Essay Example | Topics and Well Written Essays - 500 words

Corporate Governance Models - Essay Example The essay "Corporate Governance Models" presents the comparison of the two models of corporate governance: Shareholder value and Stakeholder. The shareholder value is designed in such a way that the only the shareholders and executives will earn high returns on the stocks they have invested. As seen above, the shareholder value focuses wholly on the shareholders and ignores the other stakeholders of the company such as employees, suppliers, and customers. As the time passed and new developments came about in corporate governance, the theory underlying the shareholder value model changed to a certain extent but the theory is still followed as the new theory "The Stakeholder Model" are yet fully developed. But this model keeps in view all the stakeholders related to the company especially the employees. Under the shareholder model, it is believed that as the management is focused on one objective of maximizing shareholders’ wealth, the strategies are planned in that direction an d ultimately increases the total wealth of the firm. Thus, everyone in the firm can get a bigger share of the pie if the pie is large. Therefore this model does not believe in transferring the rights of voting and cash-flows to the employees. A principle of proportional ownership has being identified by the EC as an important factor that could reform the internal markets. It is ‘one share, one vote’ rule which seeks to strengthen the shareholder rights and thus weakening the protection of the employees.

Classic airline and marketing solution Essay Example | Topics and Well Written Essays - 1500 words

Classic airline and marketing solution - Essay Example Moreover the management is not able to come to a consensus to resolve the problems. In order to overcome the hazards, this company needs to figure out strategies and plans. Identifying challenges The first step in order to resolve issues is to identify the challenges. One of the main problems faced by this airline is reduction in airline stocks. There is lack of unity among the employees and this has lead to low morale. One of the main problems is that the Chief Financial Officer and Chief Executive Officer of this airline focuses less on marketing and at the same time wants more consumers to use this airlines. Around 20% of the members have stopped using the Classic Reward Frequent Flyer Program. This program is one such programme which recognises the efforts of frequent flyers by allowing them to redeem free tickets on miles. However one of the alarming statistics is that the average number of flights per member has declined to more than 20%. This translates to the fact that Classic Airlines is slowing losing its loyal customers. One of the major challenges which is being faced by all departments is that this company is 15% reduction in costs over the next 18 months. Perspectives of stakeholders and ethical dilemmas The major problems which Classic Airlines is facing are dissatisfied customers, low moral and unity among workers and competition from rival airlines. In order to get this organization back to track urgent strategic decisions need to be formulated with special attention to efficiency, innovation, efficacy and customer service. Classic Airlines expects to provide better quality services at the same airfare and this means that the marketing department needs to extensively and aggressively market the product to attract more customers. Framing the problem Classic airlines must focus on all aspects to ensure that they have better growth and profitability. To achieve this, the organization must be able to forecast market potential and future demand. This can be attained by focusing on long – term marketing goals which can help to reduce challenges. Classic airline must employ internal marketing strategies so that the internal customers are satisfied and work together as a team. Inte rnal marketing suggests that in order to be successful an organization must also emphasise on its internal customers or employees. Service organisations must ensure that the employees have the skill, attitude and commitment needed to meet up with growing customer demands and also sustain loyal customers. In internal marketing employee development is done through training, communication, recruitment, management, coaching and leadership. The company must understand the four elements of services; namely inconsistency, intangibility, inseparability and inventory. These are also known as the four I’s of the services. When discussing the marketing mix of the services the four P’s are important. In order to pursue major marketing goals in the target market, the marketing mix which consists of product, price, promotion and place must be used. The Classic Airlines should offer its customers, competitive prices, invest more on promoting products, improve the quality of the produ cts, enhance the CRM system, and implement new and innovating marketing plans and strategies. The above

A management report on preoperative fasting Essay

A management report on preoperative fasting - Essay Example is why it is essential to consider this process from the different viewpoints, through its limitations and weaknesses on the basis of the clinical practices and state policies. Ethical considerations are to be accounted also. In order to clarify all issues and to define the possible solutions for the existing problems in preoperative fasting, it is necessary to look through the principal notions of the preoperative fasting’ process, the guidelines of the royal college of nursing and other related researches, both supporting and denying the benefits of preoperative fasting. The need in preoperative fasting has become evident with understanding that the risk of pulmonary aspiration during the elective surgery may be significantly decreased or eliminated through the application of the preoperative fasting process. It has become a legal requirement for the clinical practices and medical specialists. On the basis of the official statistics the cases of the pulmonary aspiration are very rare (about 1 in 10,000 patients), while the statistics also shows that the majority of the cases in pulmonary aspiration take place in the emergency situation (traumas, for example) when the gastric emptying is delayed (Scarlett et al, 2002); the same statistics relates to the cases of emergency abdominal surgery, etc. This statistics may become supporting evidence that preoperative fasting is an essential process in making the statistical morbidity in elective surgery minimal. The purpose of the existing fasting guidelines is to minimize the gastric contents before electiv e surgery; however the question here arises: how to avoid the unnecessary thirst and dehydration. This is the principal issue in the present research of preoperative fasting, and this issue needs to be addressed on the state level through the development of the new policies in fasting. being expressed in plain words as ‘nothing by mouth after midnight’. However, the question here is – how it is possible to

Researchweek2 Essay Example | Topics and Well Written Essays - 250 words

Researchweek2 - Essay Example The highest level also leads to legal accountability on the part of doctors and nurses. This means that this level provides a plan which is stipulated step by step and which the patient agrees to after going through it with the health worker. In case of any legal questions, the health worker is able to extrapolate with evidence the plan and hence becoming legally accountable. Lawsuits will therefore be an issue of the past. There are several ways of determining the highest level of evidence the first being examining the credibility of the evidence in terms of the background and authority of the researchers and validity of the data. The other is examining whether the research results are transferrable or generalizable to others beyond the study subjects, if so, then it qualifies. Since the research on the intervention in question is not the first, a comparison with other research is advisable and a determination of the stage of development is also important. The one with the highest or is most advanced in the stage of development qualifies to be considered the highest level of intervention research (Majid 233). Majid, Shaheen, et al. â€Å"Adopting evidence-based practice in clinical decision making: nurses perceptions, knowledge, and barriers.† Journal of Medical Library Association, 99(3): 229-236, July

Shakespeare and Angela Carter and their works Macbeth and Blood Chamber Essay Example for Free

Shakespeare and Angela Carter and their works Macbeth and Blood Chamber Essay Shakespeare and Angela Carter present through their work of ‘Macbeth’ and ‘The Bloody Chamber’ the struggles of women rebelling against gender stereotypes and how they fall victim to the patriarchal society they are a part of. Firstly, Shakespeare shows the importance of gender boundaries in society and how women who do not conform to their gender stereotypes will be punished. In Macbeth Shakespeare uses the character of Lady Macbeth to show this. Lady Macbeth throughout the play influences and controls her husband Macbeth for personal gain, she does this by taunting her husband which is already the first sign that she doesn’t conform to the stereotypical 16th-century woman who would usually be submissive to their husband. â€Å"When you durst do it, then you were a man† here we see that the gender roles have switched because it’s the wife who has the power here, by saying you ‘were a man’ is telling of this, she is almost mocking him by inferring that if he doesn’t murder Duncan then he is a ‘woman’ in the sense that he was too weak to carry out the murder showing how society viewed women as almost ‘delicate’ however in this scene it’s the woman who has the power. Lady Macbeth teases Macbeth because she knows how if he murders Duncan that she will gain power, now as they’re in a highly patriarchal society Lady Macbeth would not have had any social hierarchy over men but if she becomes queen she will have that power and this would have been desirable for her, as Shakespeare has shown us through her not follow social stereotypes that she has more ‘masculine’ desires rather than women who conform to society by following their only purpose in having children which Lady Macbeth opposes through her description of infanticide she has no interest in having children. To a Jacobean audience, this would be absurd because women’s only purpose in society in the 16th century was to provide men with children. Shakespeare is showing us here how she is against the most feminine thing for a woman and is almost striving for her own personal gain of power which is more masculine in the sense that in most Jacobean plays/stories it is onl y men who strive for power and is a masculine trait traditionally. In The Bloody Chamber, we see a masculine trait again is given to a female character, Carter gives the role of the hero who saves the damsel in distress to the protagonist’s mother which again in traditional stories is a male stereotype where a man would come to save the female who has been captured. The mother is identified with power as she’s described as having â€Å"furious justice† which shows that Carter and Shakespeare have both given female characters that power or shown that like Lady Macbeth they are capable of wanting/having that power. However, a female craving this power is not punished in The Bloody Chamber like it is in Macbeth with her being haunted by her feeling of guilt with her having visions of blood on her hands â€Å"come out, damned spot! But I command you!† as we can see from the way Shakespeare wants this presented as she’s shouting it’s obviously driving her insane as she can see it but no one else can and thus Shak espeare shows how a woman is punished for rebelling against gender stereotypes by her seeking power and has gone insane due to a man’s actions and therefore takes the consequences. But The Bloody Chamber doesn’t punish women for trying to gain power like in Macbeth but through the use of fetishes and sexual desires, they are punished. In The Bloody Chamber, the main protagonist is seen as having sexual desires through the words â€Å"thrusting†, â€Å"ecstasy†, †burning cheek† and â€Å"tender† the main protagonist is usually described with sexual words like this throughout the story. This is a continuative theme throughout the story even by things such as the red necklace she is given by the count which can symbolize blood is a reference to sexual fetishes and desires. However, the same intrigue that allows her to explore sexuality also forces her to explore the secret room which allows her to discover the bodies of the counts old wives. Like Lady Macbeth who is punished for her husband’s actions, the main protagonist in this story would also have been punished for her husband’s actions that being that she discovered his murders and would have been killed by him for discovering them until she is saved by her empowered mother. Secondly, we also see the rebelling of gender stereotypes through the merging of the genders with female and masculine traits being given to opposite-sex characters in Macbeth and The Bloody Chamber. In Macbeth, we see the characters of the witches who cross the line between female and male gender stereotypes. â€Å"You should be a woman, yet your beards forbid me† showing that Shakespeare even blurred the lines of gender through their appearance and thus they rebel against the patriarchal society by not conforming to these stereotypes of looking like a woman and it shows through the confusion of Banquo who has been indoctrinated by the patriarchy and knows nothing else. However, even with the witches who have tried to rebel from gender stereotypes even through appearance they still fall victim to the patriarchy. They have received the punishment of being segregated from a society which is most likely due to the time being that in the 16th century England the fad for witch hun ting was at its peak. A critic states: ‘Of all Shakespeares female characters Lady Macbeth stands out far beyond the rest — remarkable for her ambition, strength of will, cruelty, and dissimulation.’ I agree with this statement that Lady Macbeth stands out and has traits such as ‘strength of will’ because of â€Å"That made you break your enterprise to me? When you durst do it, then you were a man† it would have been unheard of for someone like Lady Macbeth who is a representation of a woman in 16th century Elizabethan England to stand up and taunt their husband like she does which does show strength, it also shows her rebelling against gender stereotypes because it’s unfeminine for a woman to mock their husband for not being a man in considering if she wasn’t married she would have no power at all in society and therefore doing this could be seen as a risk to a woman and therefore making Lady Macbeth ‘strong’ and ‘ambitious’ As Lady Macbeth propels her husband toward committing Duncans murder, she indicates that she must take on masculine characteristics. Her most famous speech

History Of Reggae Music

History Of Reggae Music Reggae is a music genre first developed in Jamaica in the late 1960s. While sometimes used in a broader sense to refer to most types of Jamaican music the term reggae more properly denotes a particular music style that originated following on the development of ska and rock steady Reggae is based on a rhythmic style characterized by accents on the off beat, known as the skank. Reggae is normally slower than ska but faster than rock steady. Reggae usually accents the second and fourth beat in each bar, with the rhythm guitar also either emphasizing the third beat or holding the chord on the second beat until the fourth is played. It is mainly this third beat, its speed and the use of complex bass lines that differentiated reggae from rock steady, although later styles incorporated these innovations separately. The unprecedented explosion of creativity in Jamaica after that time is yet unexplained. Of course the whole population still sings Gospel on Sunday, and in this poor country, all the music that one can hear on the dance floors and the sound systems stays the main form of culture. Singers, DJs and producers are leaders and teachers. Like in Brazil and Africa (of which reggae takes most of its inspiration), the whole country is vibrating with music 24hours. Nevertheless, this passion for sound and beat dont explain it all. More is to come. The frantic side of the first reggae tunes disappears and in the beginning of the 70s, the One Drop style (that is commonly called Roots Reggae) starts to settle. This irresistible style with its fundamental simplicity, originality and essentiality, goes back to the African roots. Albums are always more creative and hundreds of fantastic artists take on the stage: Burning Spear, Jimmy Cliff Reggae is the heartbeat of Jamaica a brand of reggae music as strongly identified with the island as RB is with Detroit or jazz with new reggae Orleans. Its a major factor in the Jamaican economy, at no time better demonstrated than during Reggae Sunsplash and Reggae Sumfest (enormous annual reggae festivals), when almost one-quarter million visitors arrive from overseas to dance and sway in delirious union to the soulful, syncopated beat on the tiny island. In life outside music, ambiguity is not necessarily a positive attribute it is often a sign of indecision and, in politics, a lack of firm direction but in the world of sound, ambiguity becomes a virtue by offering many different possibility to proceed. Through music, in fact, even suffering can be pleasurable (Barenboim, 2009). According to Barenboim, music as just to escape of their problems, they use music like as a guide to do things and to do this things with pleasure and maybe better. The music, when you listen to it even if you are in bad mood and you do not feel good you can feel satisfied. Your favorite music can inspire you to do things on a good way. We connect reggae music to travel. Caribbean country, Jamaica is also very popular destination for many people. Thanks to combination of natural and cultural diversity, the country has turned into successful tourist destination. Jamaica is famous with its beaches, favorable climate and friendly local inhabitants. The people who like to travel to place like this are the reggae fans, fans of Bob Marley and all the Rastafarians. Bob Marley is one of the most popular musicians in the world, and number one in this kind of music. The reason all these people travel to Jamaica is maybe because they can find some kind of escape from their job, life and problems by getting high and listening music. Jamaicans just like Holland are with open mind about the Marijuana plants and smoking of weed. Thats and reggae music are the main reasons so many people to visit Jamaica. Connections between reggae and Jamaican culture are many. Jamaicans are deeply linked with reggae music and with the Rastafarians they all believe in one god called JAH. We can also relate reggae culture with Jamaicans because of the colors green, yellow and red. Jamaicans are Latinos and they like to have dread-locks which are so usual for them. Music semiology (semiotics), the semiology of music, is the study of signs as they pertain to music on a variety of levels. Following Roman Jakobson, V. Kofi Agawu adopts the idea of musical semiosis being introversive or extroversive-that is, musical signs within a text and without. Topics or various musical conventions such as horn calls, dance forms, and styles. This means the music itself has variety of levels or with another words different style. Every style is unique by itself and has something different and something not ordinary which makes him unique. The thing which makes the reggae music unique is the way of singing and how the performers are singing about good things with slow and calm sounds which makes you relax and chill. With that music the people can escape from their everyday life and to feel better. You can not feel any kind of aggression like from some another kind of music all what you can feel pleasure and happiness. That is why two of the most popular reggae songs like no woman no cry.. And ..everything gonna be all right.. Give us message which reggae fans like at most typically for that kind of music. This message refers to happiness, no worries, no stress. Reggae Aesthetics By definition the musical aesthetics is concentrated on the quality and study of the beauty and enjoyment of music. Aesthetics is a sub-discipline of philosophy. It is often thought that music has the ability to affect our emotions, intellect, and psychology; lyrics can assuage our loneliness or incite our passions. (http://en.wikipedia.org/wiki/Aesthetics_of_music ) Anyone seriously interested in understanding contemporary Jamaican live and literature must encounter reggae as a cultural phenomenon that has engaged the spiritual, political, social, erotic, and racial dynamic of Jamaican society. ÂÂ  Understanding reggaes role in the word today is to understanding the complexity and reality of the popular culture in the late twentieth century. Reggae is a good way to examine the cultural, political and social development of Caribbean society. It is important to show that reggae influences Caribbean literature and represents complex aesthetic force. Reggae artists are known as one of the most astute poets and polemicists always striving to unshackle themselves from the capitalist colonial powers of the day. Reggae Development The music industry is always changing due to the interests of the listeners and the influences of many kinds of music genres and creativities. The same with how music evolves into different style because of collaboration of different styles of music. It is repeating how ska and rocksteady developed into reggae; musicians are creating different style of reggae and spreading the beats and rhythm through the whole world. These are some highlights of the development of reggae music: Inner Circle: Pioneer of Jamaican reggae into US television Inner Circle is a Jamaican reggae group. The group was formed in 1968 by the brothers Ian and Roger Lewis in Jamaica. With Jacob Miller as their frontman and lead singer the band was one of the most popular in Jamaica during the 70s, and one of few reggae bands that performed live. They are responsible for the 1987 song Bad Boys, which serves as the theme song for Fox Networks long-running television program COPS. However, at first they covered soul and hits from the United States, and then also a few reggae songs, predominantly from Bob Marley. Come back hits such as Sweat A La La Long UB 40: British Pop Reggae Band in 1978 More than any other artists of their time, Britains UB40 have proven the power of pop-influenced reggae music. With worldwide sales topping 30 million albums during their career, the UB40 story demonstrates just how far people can go by staying true to their roots. UB40 grew up in the heart of Birmingham, one of Englands most ethnically diverse cities. The summer of 1978 saw the eight band members drawn together by their love of the Jamaican reggae vibes. UB40s breakthrough in America arrived in the form of 1983s Labor Of Love, and its single Red, Red Wine. The song topped the British singles charts in 1983 and five years later landed UB40 with their first #1 smash hit in the U.S.of Autumn 1984. They were touring America and Canada in the first half of 1985, the group celebrated another hit single in July 1985 with I Got You Babe. Peter Andre: One hit wonder from the down under Peter became the first Australian male artist to debut at No. 1 in the UK, with Flava. Peter scooped two awards at the year end Smash Hits Poll Winners Party. Soon followed a total of 3 Top Five hits, including two No.1 hits in the UK and a total of 11 top ten hits worldwide. Peters most successful release to date, came with the release of Mysterious Girl which sold over 2 million copies worldwide, making it the highest selling single of 1996. Flava and I feel You followed consecutively, both debuting at number 1. Big Mountain: American mainstream reggae in mid 90s Much like UB40, American reggae band Big Mountain brought a very commercialized version of Jamaican Music to the American mainstream when their cover of Peter Frampton Baby, I Love Your Way reached the Top Ten in early 1994. To the bands credit, though, their three albums contain reggae roots music combined with only several RB-ish covers, and the lineup includes two Jamaicans with excellent credentials: rhythm guitarist Tony Chin and drummer Santa Davis, both of whom played with the Peter Tosh band and the Soul Syndicate. Shaggy: The most commercial reggae genre in the 90s was dancehall reggae Emerging in the early 90s, Shaggy was the biggest crossover success in dancehall reggae. Not only did he become the genres most commercially potent artist in the international market, he was also more than just a typical flash in the pan, managing to sustain a career over the course of several highly popular albums. Perhaps in part because he wasnt based in he never really needed to have it both ways: virtually ignoring the hardcore dancehall crowd, his music was unabashedly geared toward good times, a friendly persona, and catchy party anthems. He wasnt shy about lifting hooks wholesale from pop hits of the past, a chart-ready blueprint similar to that of hip-hop stars like Puff Daddy, but he also had fairly eclectic tastes, giving his records a musical variety lacking from other dancehall stars. As a result, he became one of the scant few reggae artists to top the album and pop singles charts in America, not to mention numerous other countries where hes had even greater success. Sean Paul: The rise of Dance Hall into Rap Hip Hop Reggae Paul released his debut single, Baby Girl, with producer Jeremy Harding in 1996; it proved a significant success, leading to further Jamaican hits like Nah Get No Bly (One More Try), Deport Them, Excite Me, Infiltrate, and Hackle Mi. In 1999, Sean Paul started to make inroads to American audiences; he was first commissioned to collaborate with fellow dancehall hitmaker Mr. Vegas on a production for rapper DMX; titled Here Comes the Boom, the song was included in director Hype Williams film Belly. Also that year, Paul scored a Top Ten hit on the Billboard rap charts with Hot Gal Today. Unfortunately, Paul had a very public falling out with Mr. Vegas over the packaging of the latters remix of Hot Gal Today; still, it didnt slow Pauls career momentum, as he played the Summer Jam 2000 in New York City, the center of his American popularity. That fall, Paul released his first album on VP Records; the sprawling Stage One collected many of Pauls previous hit singles and compilation cuts, pl us a few brand-new tracks. 2002s Dutty Rock and 2005s The Trinity were extremely successful. Both albums peaked in the Top Ten of the album chart and featured a handful of mainstream smashes. Daddy Yankee: Reggae Ton Pioneer and Entrepreneur In the early 1990s, hip hop was overshadowed by Spanish reggae coming in from Panama and rather than make a decision for one type of music over another, Yankee and like-minded friends began to rap over the popular dancehall music, creating a new musical fusion that over time was named reggaeton. While hip hop and rap were still underground movements in Puerto Rico, there was one club where the new fusion was welcome called The Noise. Yankee started hanging out with the rappers and DJs at the club, and there he met the DJ/producer Playero, who gave him his start, featuring the budding artist on the 1992 album Playero 37, and who helped him with his full-length debut album, No Mercy, that was released in 1995. No Mercy did not receive much recognition, and Yankee continued recording as a guest artist on several other albums. Gasolina made it to the top of Billboards Hot 100 and even today may well be the single that non-Latinos associate with reggaeton, the albums phenomenal success within the Latino community was Lo Que Paso, Paso. Hermeneutics of Reggae Hermeneutics is the study of interpretation theory, and can be either the art of interpretation, or the theory and practice of interpretation. In sociology, hermeneutics means the interpretation and understanding of social events by analyzing their meanings to the human participants and their culture. It enjoyed prominence during the sixties and seventies, and differs from other interpretative schools of sociology in that it emphasizes the importance of the context as well as the form of any given social behavior. The central principle of hermeneutics is that it is only possible to grasp the meaning of an action or statement by relating it to the whole discourse or world-view from which it originates: for instance, why would people dance along to reggae music while he would probably not familiar with reggae. Roger Savage, author of Hermeneutics and Music said that peoples roles of judgment and imagination play both in our experiences of music and its critical interpretation, and reevaluates our current understandings of musics transformative power. There fore Reggae has been created and always related as music with beats of happiness. The message in the music itself is about leaving the worries behind and enjoys the life in a relaxing way. This beats and message has been delivered through the whole world in so many years before. It is not anymore related to Jamaica or Caribbean but it is now own by the world. Bob Marley, Marijuana leaf and the Jamaican flag colors are just becoming a symbol of the Reggae history and knowledge to where it came from. Reggae is interpreted as the music of happiness. The experiences of reggae music and the party scenes have been created, especially through the 90s when dancehall reggae was born and developed to it is today. People always like to feel happy. Reggae is infectiously inviting people to dance along the beat and become a guilty pleasure for some people. Reggae is not anymore about third world country and culture, not about marijuana smokers, not about Rastafarian anymore. Wherever the reggae beats are played, class, race and nationality are no longer exist.